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Welcome to Williams GroupWilliams Group is the worldwide leader in eyecare practice
management consulting. Every day, we help eyecare practice
owners realize their professional and personal vision. Whether
it is growing revenues, improving work/life balance, opening
a new location, or improving patient care, Williams Group has
the expertise that enables our clients to achieve their goals.
It is not what you learned in optometry school that will dictate
your success as an eyecare practice owner – it is what you did
not learn. If you are like most optometrists, you did not learn the
business of optometry. Fortunately, Williams Group can help.
Our FastStart program can make your dream of owning and
operating your own eyecare practice a reality. The comprehen-
sive training provides you with the information and implemen-
tation plan that you need to establish a successful new prac-
tice. From financing and staffing to marketing and managing,
FastStart ensures that you are knowledgeable and prepared for
every aspect of practice ownership.
Program Objectives4Learn step-by-step how to launch a profitable and
operationally strong practice.
4Create a comprehensive timeline from build-out through
your grand opening.
4Understand how to recruit a solid base of new patients
through effective marketing.
4Learn how to establish and control dispensary inventory.
4Become skilled in recruiting and retaining talented staff.
4Strengthen the practice of independent optometry in the
United States.
With FastStart, Williams Group provides you with a detailed
timeline and in-depth plan, so you can open your new practice
with confidence.
Program OverviewFastStart includes four important learning and training stages.
Each stage moves you closer to your new practice, and your
personal and professional goals.
I. Initial Situation Analysis ReviewAt Williams Group, we view consulting much like patient care.
We know every practice – like every patient – is unique. We be-
gin our partnership by learning about you, your goals, and your
market. By taking the time to understand your situation, we can
provide more effective and more customized expertise.
II. PlanningOnce we understand your goals, we will work with you on
establishing a comprehensive plan and timeline that will take
you through all of the planning stages. We will work through
site selection, branding, equipment, inventory, and the other
important components of establishing your new practice.
III. Executive TrainingOnce you are close to opening your doors, you will attend our
three-day Executive Training workshop, which is an immer-
sion in learning how to manage a productive eyecare practice.
At Executive Training, you learn from Williams Group trainers,
including ODs, MBAs, finance experts, marketing and public
relations specialists, and more. The workshop includes presenta-
tions, interactive exercises, training, and hands-on application.
Topics covered at Executive Training include:
4Creating financial objectives: Organize your practice
to realize your financial vision, whether it is growth,
profitability, or lifestyle driven.
4Optimizing fee structures: Understand your chair costs,
overhead, and contribution margin and how they should
influence your fees.
4Improving scheduling productivity: Establish pre-
appointing, operations management, and evaluate staffing
needs.
4Controlling and balancing inventory: Learn best
practices in merchandising, pricing, cost of goods sold,
and customer service.
4Marketing to internal and external audiences:
Understand how to influence perceptions of value, increase
patient retention, maximize revenue-per-patient, and grow
specific patient segments.
“I’ve been open for almost a year and am so pleased. I have a great staff who truly seems motivated to do what is best for the patient and therefore what is best for our practice, (our average revenue-per-patient is consistently over $400) and I was even voted “Best Optometrist” by the readers of the local paper. Williams Group has sig-nificantly impacted my success. I do not think I would be this far along had I not utilized their services.”
–Somer Lyons, O.D. | Olathe, Kansas
B. ImplementationWhether you are starting a new practice or purchasing an exist-
ing practice, our consultants will help you implement Williams
Group principles and techniques to give your new practice a
solid foundation. During the implementation phases, we will
help you develop a marketing plan and establish a budget so
you can monitor and control expenses right from the begin-
ning. We will work with your staff on telephone technique and
perform mystery shop observations by phone. Performed with
a spirit of teamwork and positive reinforcement, this stage is
critical in ensuring your new practice management approach is
reaping optimal results.
Our GuaranteeAt Williams Group, we have worked with many eyecare practice
owners over the years – and we know our program works. We
are confident that you will not be disappointed with the results
that you realize by partnering with us. We are so confident, in
fact, that we offer our Safety Net Guarantee. Our guarantee
states that if upon completion of Executive Training (completed
60 to 90 days after opening your practice), you decide that
continuing with the FastStart program is not for you, will receive
a program refund, less any pre-program deposits. We know of no
other organization that stands behind its program like we do.
FastStart FundamentalsOur FastStart program includes:
4A six-month consulting relationship
4Executive Training, an intensive three-day workshop
(which occurs after opening your practice)
4Comprehensive workshop materials, including a program
manual that contains numerous tools, resources, scripts,
and training procedures as well as sample forms and
questionnaires.
4Collaborative work on a custom marketing plan and calendar
4Patient referral materials
4Progress assessments with recommendations
4Mystery shopper assessment (by phone) including shopper
conversion training (which occurs after opening your practice)
4Optical training
4Scheduled telephone consulting
4Our Safety Net Guarantee
Call 1.800.676.9076 to speak with a member of the Williams
Group team, or e-mail us at [email protected]
to learn more about our FastStart program.
Topics covered at Executive Training (cont’d)
4Training and retaining talent: Learn how to use a
management system that assigns responsibilities and
delegates tasks, enabling your practice to work smarter.
4Analyzing performance statistics: Track and understand
your practice with our Four A’s – Anchor, Accumulate,
Analyze, and Affect.
4Enhancing patient care: Learn how to make recommen-
dations and present vision benefits.
You will leave Executive Training with a comprehensive and
user-friendly manual that contains proprietary techniques,
procedures, and insights all designed to help you improve your
practice. The program manual also contains numerous tools,
resources, scripts, and training procedures that are invaluable as
you move into implementation. Sample forms, questionnaires,
and workbooks are also included.
IV. Consulting RelationshipAt Williams Group, we know that thoughtful implementation is
the key to successful change. After attending Executive Training,
you will work closely with your Williams Group consultant
to implement the programs, procedures, and analytics needed
to get your practice started on the right track. Regularly
scheduled one-on-one calls with our consultants will focus
continuously on your goals and monthly projects as well as
work through any practice issues that arise. This personalized
approach ensures proper implementation and solidifies your
management and marketing training. In addition to ongoing
collaboration and problem solving, the consulting relationship
also includes these two components:
A. Materials DevelopmentIt is essential that you educate your patients and promote the
valuable services that your practice provides. Williams Group
works with you and your staff to develop key marketing mate-
rials. An initial supply of three important pieces for our patient
referral program will be provided, as well as a few customiz-
able templates for additional materials. By working with your
local printer, you will be able to produce high quality literature
simply and easily. Importantly, Williams Group will provide
insight and expertise to ensure you have an effective portfolio
of marketing materials, which is critical to practice success.
1300 Garret Lane, Suite 200 4 Lincoln, Nebraska 68512-9330 4 1.800 676.9076 4 www.TheWilliamsWay.com
For More InformationWe would like to learn more about you, your practice, and how we can help you realize your vision.
Call 1.800.676.9076 to speak with a member of the Williams Group team, or e-mail us at [email protected]
to learn more about our FastTrack program.
“The consultants at Williams Group taught us better business fundamentals, how to establish better objectives, and achieve better growth. Shortly after beginning FastTrack, our revenue-per-patient in a heavy third-party market increased over 35%. Spending more time with patients, which is what I enjoy most, is leading to increased profitability. We have benefitted tremendously from our relationship with Williams Group, and I highly recommend them to any practice ready to move to the next level.”
–Amir Khoshnevis, O.D. | Carolina Family Eyecare | Charlotte, North Carolina
“My experience with Williams Group has been the single best investment I have made in my career. Our first year after doing the FastTrack program, we had double-digit increases in revenue – some months we were up 30 to 40%. Our revenue-per-patient now averages over $580 in a highly competitive market.”
–Gregory Kame, O.D. | L.A Eye Care Optometry Group | Los Angeles, California
“Since starting my relationship with Williams Group in 1999, my practice has really grown and developed. Practice ownership is rewarding and I can enjoy my personal relationships with patients. I really feel we benefit from Williams’ 20+ years’ experience working with thousands of optometrists worldwide. They realize my practice is unique. I feel we have a relationship specific to my needs as they change, but also enjoy being part of a network of colleagues with the same goal in mind – taking our practices and patient care to the highest level.”
–Michelle Valella, O.D. | Battle Creek, Michigan
Our results speak for themselves.
“I decided to build the practice of my dreams and better control my quality of care and my quality of life. Six months after attending training with Williams Group, we were already way above our projections. My new practice has made my financial goals a reality. I am no longer asked to work seven days a week and I have more time to spend with family and friends. The Williams Group program was the best investment I made in building my future.”
–Kirk Kvitle, O.D. | Family Eyecare & Contact Lens Center | Quincy, Illinois
1300 Garret Lane, Ste. 200 • Lincoln, NE 68512800.676.9076 • Fax 877.648.8938 • Email [email protected]
ReferencesPage �
ARKANSASAllyson Mertins, O.D.P.O. Box 1762Fayetteville, AR 72702PHONE: (479) 442-8400FAX: (800) 807-8144EMAIL: [email protected] by: E-MAIL OR PHONEOpened a new practice
CALIFORNIAIngrid Farinas, O.D.2300 Sand Creek Road, G-2Brentwood, CA 94513PHONE: (925) 240-8520FAX: (925) 240-8546EMAIL: N/AContact by: PHONEOpened a new practice
FLORIDANathan Bonilla-Warford, O.D.Bright Eyes Family Vision Care10108 Montague StreetTampa, FL 33626PHONE: (813) 792-0637FAX: (813) 792-0657EMAIL: [email protected] by: EMAILBought an existing practice
Dana Nolan, O.D.3588 St. Johns Ave.Jacksonville, FL 32205PHONE: (904) 388-7767 FAX: (904) 388-0067EMAIL: [email protected]@brighteyestampa.comContact byA: EMAILOpened Cold
IOWADavid Jensen, O.D.601 Hollywood Blvd.Iowa City, IA 52240PHONE: (319) 338-6700FAX: (319) 887-1101EMAIL: [email protected] by: EMAILOpened a new practice
IDAHOCharles Nicholson, O.D.4439 S. Silverpine Ave.Boise, ID 83709Phone: (208) 322-8439Fax:Email:[email protected] by: PHONE or EMAILOpened a new practice
ILLINOISMary Lou French, O.D.14315 South 108th Ave.Orland Park, IL 60467PHONE: (708) 403-0123FAX: (708) 403-7593EMAIL: N/AContact by: PHONEOpened new practice
Kirk Kvitle, O.D.727 BroadwayQuincy, IL 62301PHONE: (217) 231-3937FAX: (217) 231-3940EMAIL: N/AContact by: PHONEOpened a new practice
INDIANARajender Macha, O.D.Macha Family Eye Care1537 S. Scatterfield Rd. Ste. BAnderson, IN 46016Phone: (765) 649-1200Fax: (765) 649-4040Email: [email protected] by: PHONE OR EMAILNewer practice when started
Perry Lopez, O.D.4040 E 82 StreetIndianapolis, IN 46250PHONE: (317) 595-8855FAX: (317) 595-8866EMAIL: N/AContact by: PHONEMerged practices
KANSASWayne Hemphill, O.D.Dirk Dittemore, O.D.Olathe Family Vision13839 S Mur-Len, Ste AOlathe, KS 66062PHONE: (913) 782-5993FAX: (913) 782-1571EMAIL: [email protected] by: EMAILNewer practice when started
Brandon Hunter, O.D.7736 AberdeenPrairie Village, KS 66208PHONE: (913) 681-8555FAX: (913) 341-5476EMAIL: [email protected] by: PHONE or EMAILOpened a new practice
1300 Garret Lane, Ste. 200 • Lincoln, NE 68512800.676.9076 • Fax 877.648.8938 • Email [email protected]
ReferencesPage �
KENTUCKYBrian Keplinger, O.D.15 Grandview DriveSuite DFrankfurt, KY 40601PHONE: (502) 695-1771FAX: (502) 695-1448EMAIL: [email protected] by: EMAILOpened 2 new practices - one an ex-isting practice, the other opened cold
LOUISIANAShane Fontenot, O.D.422 Kade Dr., Suite 1Jennings, LA 70546PHONE: (337) 824-1112FAX: (337) 824-9112EMAIL: [email protected] by: PHONEOpened a new practice
MASSACHUSETTSJames Doyle, O.D.50 Haverhill StreetMethuen, MA 01844PHONE: (978) 682-5656FAX: (978) 685-7959EMAIL: [email protected] by: EMAILPurchased an existing practice –one where he worked
MARYLANDJeff Poland, O.D.2nd Frederick St.Cumberland, MD 21502PHONE: (301) 777-7777FAX: (301) 777-7798EMAIL:[email protected]
MICHIGANNancy Stang, O.D.10 Longyear DriveNegaunee, MI 49866PHONE: (906) 226-8800FAX: (906) 226-2809EMAIL:[email protected] a new practice
Kevin Cassar, OD70 E. Lakewood Blvd. #10Holland, MI 49424PHONE: (616) 395-2662FAX: (616) 395-2992EMAIL: [email protected] by: PHONE OR EMAILOpened a new practice
MISSOURIThomas Hobbs, O.D.602 N. MaguireWarrensburg, MO 64093PHONE: (660) 747-7300FAX: (660) 747-5322EMAIL: N/AContact by: PHONEBought a practice
James Vann, O.D.614 Market St.Fulton, MO 65251PHONE: (573) 642-6800FAX: (573) 642-5707EMAIL: [email protected] by: EMAILBought a practice
MONTANABrian Linde, O.D.430 Lake Elmo Drive, Ste 1Billings, MT 59105-3066PHONE: (406) 252-9927FAX: (406) 252-6567EMAIL: N/AContact by: PHONEOpened a new practice
NORTH CAROLINAHarald Vaher, O.D.Barbara Marcussen, O.D.Complete Eye Care1200 Spruce St.Belmont, NC 28012PHONE: (704) 825-9002FAX: (704) 825-5440EMAIL: N/AContact by: PHONEOpened a new practice
Stephen Merckle, O.D.600 Lakeview Ave.Wake Forest, NC 27587PHONE: (919) 554-2440FAX: (919) 554-1571EMAIL: [email protected] by: E-MAILOpened a new practice
Dwight Barnes, O.D.1110 Green Level to Durham Rd.Suite 102Cary, NC 27519PHONE: (919) 465-7400FAX: (919) 465-7455EMAIL: [email protected] by: PHONEOpened a new practice
1300 Garret Lane, Ste. 200 • Lincoln, NE 68512800.676.9076 • Fax 877.648.8938 • Email [email protected]
ReferencesPage �
NORTH CAROLINA (cont’d) James Harris, O.D.Dustin Reece, O.D.5325 Vining St. Ste. 202Concord, NC 28027PHONE: (704) 792-2777FAX: (704) 792-2778EMAIL: [email protected] by: EMAILOpened a new practice
NORTH DAKOTAJeffery Yunker, O.D.2900 S. Columbia RoadGrand Forks, ND 58201PHONE: (701) 746-6745FAX: (701) 746-6961EMAIL: [email protected] by: E-MAILOpened a new practice
NEBRASKACorey Langford, O.D.2730 S. 114th StreetOmaha, NE 68144PHONE: (402) 333-2244FAX: (402) 333-5528EMAIL: [email protected] by: EMAILPurchased existing practice he had worked at
Jason Webb, O.D.313 W 38th St.Scottsbluff, NE 69361PHONE: (308) 635-0800FAX: (308) 635-0899EMAIL: [email protected] a new practice
NEBRASKA (cont’d)Douglas Rienks, O.D.2550 Superior St., Ste. 150Lincoln, NE 68421PHONE: (402) 435-1166FAX: (402) 435-1194EMAIL: N/AContact by: PHONEBought a practice
Jerry Vaughan, O.D.Jeffrey Sanger, O.D.408 S. Eighth Ave.Broken Bow, NE 68822PHONE: (308) 872-2291FAX: (308) 872-3122EMAIL: N/AContact by: PHONEOpened a new practice
NEW YORKAngela Gardner, O.D.Old Saratoga Eyecare43 Spring St.Schuylerville, NY 1287Phone: (518) 695-3040FAX: (518) 695-3150EMAIL:[email protected] by: PHONENewer practice when started
OKLAHOMAScott Carlson, O.D.5335 W. Rogers Blvd.Skiatook, OK 74070PHONE: (918)396-4440FAX: (918) 396-4449EMAIL: N/AContact by: PHONENewer practice when started
PENNSYLVANIALori Gray, O.D.Complete Family Eyecare191 Masters Dr.Pottstown, PA 19464PHONE: (610) 323-4445FAX: (610) 323-4377EMAIL: [email protected] by: PHONE
SOUTH CAROLINAMichael Wood, O.D.1760 Woodruff RoadGreenville, SC 29607PHONE: (864) 458-9600FAX: (864) 234-46830EMAIL:[email protected] by: PHONEOpened a new practice
Rachael Click, O.D.1118 Park W. Blvd. Suite 5Mount Pleasant, SC 29466PHONE: (843) 856-4775FAX: (843) 856-4779EMAIL: [email protected] by: PHONEOpened a new practice
TEXASAnn W. Voss, O.D.5001 Bissonnet, Suite 107Bellaire, TX 77401PHONE: (713) 664-8087FAX: (713) 664-8078EMAIL: N/AContact by: PHONEOpened a new practice
1300 Garret Lane, Ste. 200 • Lincoln, NE 68512800.676.9076 • Fax 877.648.8938 • Email [email protected]
ReferencesPage �
TEXAS (cont’d)Laura Koehler, O.D.2810 Golf Fwy. South, Suite BLeague City, TX 77573PHONE: (281) 337-3344FAX: (281) 337-3340EMAIL: [email protected] by: PHONEOpened a new practice
Hyoung Lho, O.D.604 Moss Hill Rd.Hewitt, TX 76643PHONE: (254) 399-9979FAX: (254) 399-9608EMAIL:[email protected] by: EmailOpened a new practice
UTAHBrenden White, O.D.227 West Sego Lilly Dr.Sandy, UT 84070PHONE: (801) 495-2020FAX: (801) 984-5665EMAIL: N/AContact by: PHONE
VIRGINAElizabeth Mason Darby, O.D.3831 Old Forest RoadSuite 10Lynchburg, VA 24501PHONE: (434) 3850213FAX: N/AEMAIL: [email protected] by: EMAILNewer practice when started
VIRGINA (cont’d) Leah Ramos, O.D.1249 Cedar Road #104Chesapeake, VA 23322PHONE: (757) 436-3937FAX: (757) 436-3209EMAIL: [email protected] by: EMAILOpened a new practice
WISCONSINC. Doug Stine, O.D.5404 AldersonSchofield, WI 54476PHONE: (715) 241-2020FAX: (715) 241-9827EMAIL: N/AContact by: PHONEOpened a new practice
WYOMINGChris Jons, O.D.114 W. AngusBuffalo, WY 82834PHONE: (307) 684-5501FAX: N/AEMAIL: [email protected] by: PHONE OR EMAILBought an existing practice
ONTARIO CANADAHoward Dolman, O.D.Kimberly Dolman, O.D.251 B Huron StreetNew Hamburg, ON N3A 1K2CANADAPHONE: (519) 662-3340FAX: (519) 662-3954EMAIL: [email protected] by: EMAILNewer practice when started
ONTARIO CANADA (cont’d) Mohamed Moussa, O.D.1472 Emperial CrescentWindsor, ON N9G2T7CANADAPHONE: (617) 686-3386Email: [email protected] by: PHONE
