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IntroductionsNOI On Demand
Norms
About You
FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM
FOLLOWING THE LAWWWW.AFJ.ORG
On Message: All Day, Every Day
Thursday, September 6, 2012
Presented by Chris Cassidy - @citizencassidy
CandidateProject.org/academy
www.hustle.is
ChrisCassidy
OBJECTIVES:
Messaging: • What?• Why?• How to convey yours effectively?
Live Tweeting is Encouraged!
Hashtag: #NOIonDemand
@hustleis || @CandidateProj
AGENDA:
• What is this crazy thing called Messaging?
• Staying 'On Message'
Messaging: Say What?
Messaging: Say What?
Messaging: Say What?
Messaging: Say What?
Messaging: Say What?
• Get in the Circle of Trust
• The average newspaper quote is about 30 words long. The average TV
quote is about 10 seconds.
• No more than 3 points - stay focused and on message
"I think it's time to shake things up: Time to support our schools,
time to clean out City Hall, and time to bring jobs back to Anytown."
27 Words - 9 Seconds - 3 Points
Staying 'On Message'
Staying 'On Message'
Staying 'On Message'
Staying 'On Message'
Art of the Pivot
&#noiOnDemand
QUESTIONS?
Public Speaking
How Do We Communicate?
Body language
Tone of voice
Words
55%
38%
7%
Posture
Hands: How to Hold -- Three Spheres
Hands: Where to Place – The Box Rule
Voice: Slow and Low
Public Speaking: Practice!
&#noiOnDemand
QUESTIONS?
This training produced with:
@CandidateProj
CandidateProject.org
@hustleis
Hustle.is
&#noiOnDemand
Interdependent Leadership(aka the Snowflake Model)
https://act.neworganizing.com/donate/NOD_Donate_08-2012/
HOW CAN I SUPPORT?
