Date post: | 16-Dec-2015 |
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Welcome!
Welcome to Warren County Extension Value Added Mini-WorkshopPutting more money in your pocket!
Presented by Sean Scanlon
Workshop Objectives
Differentiate value added using examples for beef cattle
Distinguish between value added and commodity based production
Develop two options to add value based upon your resource base
Why add value?
From producers point of view:
Support a 2nd generation or new generation on farm
Buffer weather and price risks
Better utilization of people, land, other resources
Income stream diversification
From the consumers point of view:
Wholesome perception
Safe food product
Tie to the food and people who produced it!
What does more money in my pocket look like?
In 2007 PA ranked #3 for dollar value of direct sales to consumers by USDA NASS Census of Agriculture.
Farmers share of the consumer dollar has been cut in half since 1950! From 40% to 20% or less!
More money in your pocket looks like a bigger slice of the 80% that processors capture.
It looks like $2/.lb instead of a $1 by simply adding value and doubling our share of the consumer dollar!
Agriculture Entrepreneurs Adding Value
Where do we start exploring value added opportunities?
Penn State Extension Service
Trail blazers
Model operators
Friends/Relatives
Publications, Internet
Major market target audiences:
Maple syrup
Cider/Prod.
Meat Eggs/Chick.
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2
4
6
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14
No. of Producers
No. of Producers
Value added consumer driven opportunities – Show me the
money! Sell beef, bison, pork, chicken, lamb, goat, etc. by the
quarter, half, or whole carcass.
Beef at $3 a pound sold to neighbors is double the money in stockyard average and total dollars generated!
Where else can you add value that doubles your money?
Hang and dry ageing beef more than doubles the money from direct marketing your beef. That’s $6 or more than what you might get on a good day at the stockyard!
Market as grass-fed beef to appeal to health conscious
Community Resource People
Extension specialist
Local producer, chef, farmers market owner, butcher.
Podcast, Skype, Adobe Connect, etc.
…Build the network!
Did we hit the target? Objectives:
Differentiate value added using examples for beef cattle
Distinguish between value added and commodity based production
Develop two options to add value based upon your resource base
Workshop Evaluation
Learner Satisfaction Survey
Preferred follow up via email, snail mail, twitter, fb, face-to-face
Door Prizes! White Elephant!