Wellspring is a large and diverse Multi-Academy Trust currently comprised of 25 Primary, Secondary, Special and Alternative Academies across Yorkshire and Greater Lincolnshire. Our Academies are vibrant, autonomous, community focused and highly successful.

We are looking for an experienced and passionate marketing professional to lead the development and implementation of our marketing strategy.

The Marketing Manager is a new role which will make a crucial contribution to achieving our group ambitions. The successful candidate will possess proven experience of delivering innovative marketing strategies.

Reporting to Chief Administration Officer

Duration of Post Permanent

Work Commitment Full time, 52 weeks per year

Salary £30,000 - £35,000 subject to qualifications and experience

Start Date As soon as possible.

Advert Closing Date Thursday 13 August 2020 at 12pm

Interview Date Thursday 20 August 2020

Applications Completed applications are to be sent to: Human Resources at hr@wellspringacademies.org.uk

Timeline

Wellspring has ambitious plans to further its engagement and influence over the next five years, building on our strong reputation as a values driven organisation. At the heart of our mission are our people and the culture they own.

We talk about ethics and values as the heart of our culture. We aim to raise expectations and ambitions for every young person in our care. We aim to make a difference.

Our marketing strategy will bring together the many ways in which we make a difference into a distinctive and compelling form to engage with new partners, clients and stakeholders.

This is a senior post within Wellspring Academy Trust, reporting to the Chief Administration Officer. This post is responsible for the development and implementation of the marketing strategy and will work in collaboration with departments to achieve the Wellspring’s strategic plan.

Wellspring Academy Trust Marketing Manager£30,000 - £35,000 Subject to qualifications and experience

Main duties will include: Responsible for the design and delivery of our

marketing strategy in line with Wellspring’s Five- Year Strategic Plan, ensuring values and beliefs are embedded throughout.

Design, develop and implement annual marketing engagement plans in collaboration with relevant stakeholders. Provide innovative recommendations for the continual development of marketing strategies.

Act as an ambassador for Wellspring. Forge and maintain effective relationships with key stakeholders through own activity.

Align all marketing and engagement activity to share information, optimise opportunities and increase the Trust profile.

Play an active role in developing a powerful narrative about how Wellspring ‘Makes A Difference’, using a story-telling approach where appropriate.

Support efficient and proactive relationships with all Wellspring departments in the creation of marketing plans, partnerships, business and research.

Establish a standardised framework of briefings, campaign management and analysis.

Establish effective, multi-dimensional mechanisms to evaluate the impact of the strategy and prepare an annual marketing report to facilitate strategic decision making by management.

Work in collaboration with the administration team to proactively achieve priorities. Work flexibly, performing any other duties as required, where relevant and appropriate to the post.

Key Responsibility – Support Wellspring’s Engagement Strategy

Raise the profile of the Trust based on its values and beliefs to connect with like-minded organisations and professionals.

Deliver high quality marketing collateral, managing the process from brief through to design, production and engagement.

Manage all elements of the Wellspring brand ensuring it reflects the culture of the Trust. Oversee the creation of resources: online presence, brand templates, toolkits and oversee major production (e.g. video, photography).

Lead the development of multi-media information campaigns on priority themes. Support the development of the Trust’s digital profile across websites, social media and email marketing.

Key Responsibility – Wellspring’s Commercial Offer Provide relevant marketing intelligence, including

sector activity to enable effective portfolio development, brand development, entry criteria, pricing strategy and benchmarking in support of commercial offers.

Wellspring Academy Trust Marketing ManagerJob Description

Wellspring Academy Trust Marketing ManagerJob Description (contin)

Design, develop, implement and maintain systems and processes for collection and analysis, supporting effective responses, service quality and customer satisfaction.

Support and service the product development process. Attend and contribute to product development meetings.

Generate interest and engagement from external stakeholders through targeted marketing to generate sales and new clients.

Update databases and use a customer relationship management (CRM) system. Manage prospects sales flow into our CRM and keep all data accurate and up to date.

Navigate through a conversation flow to uncover business needs, understand challenges and opportunities.

Key Responsibility – Community Engagement Provide dedicated support to Academies to support

their marketing and communications plans to engage with their communities.

Implement targeted marketing campaigns alongside Academies to attract new students in main years of entry and existing year groups.

Provide high quality professional advice and expertise to help achieve priorities.

Support our culture of celebration.

Standard Duties in all Trust Job Description

Show a commitment to diversity, equal opportunities

and anti-discriminatory practices

Show a commitment to ensuring that children and

young people learn in a safe environment

Participate in relevant and appropriate training and

development as required.

Method of Working

The Wellspring Academy Trust expects all staff to work

effectively and co-operatively as part of a team, delivering

high quality support. This requires dealing with people

politely and tactfully, and in accordance with Trust

guidelines, policies and procedures. Wellspring Team

members are expected to respect confidentiality and

safeguarding practices at all times.

Public Relations

Considerable importance is attached to the public relations

aspect of our work. Members of the Team must project a

positive image of the Trust at all times and through all activity.

DBS Certificate

The Wellspring Academy Trust takes its duty to

safeguard the young people with which it works seriously.

All Wellspring Team Members are required to undertake

a Disclosure and Barring Service (DBS) check.

Wellspring Academy Trust Marketing ManagerPerson Specification

CriteriaEssentialDesirable

ApplicationInterview

Qualifications and Certification

Qualified to Degree level or have equivalent professional experience in marketing. E A

Membership of the Chartered Institute of Marketing (CIM) or equivalent. D A

Experience of working within the education sector. D A

Evidence of continuous professional development. E A

Experience

Proven experience of developing and delivering innovative marketing strategies which maximizes relationships, face to face contact, and multi-media channels.

E A&I

Experience of quickly developing strong working relationships and networks with key individuals internally and externally.

E A&I

Demonstrable project management experience. E A&I

Expertise in digital marketing and social media. E A&I

Knowledge and Skills

The ability to turn marketing strategy into delivery-focused marketing plans, facilitating and delivering programs on budget.

E A&I

A flexible and committed approach to work with the ability to generate new ideas and think creatively.

E A&I

Excellent communication skills, with evidence of influencing and building credibility with a wide range of audiences.

E A&I

A proactive and creative thinker – able to demonstrate the ability to apply these skills to deliver outcomes.

E A&I

Delivery focused with high levels of drive and energy - able to work on own initiative. E A&I

Knowledge and understanding of the Education sector. D A&I

Demonstrable planning and project management skills. Strong negotiation, conflict management and contract closing skills. Strong budget develop.

E A&I

Fluent in Spoken and Written English E A&I

Personal Attributes

A commitment to professional development. E A&I

Highly effective problem solving and decision-making skills, exercising professional initiative and creativity related to complex issues.

E A&I

An affinity with Wellspring’s culture and purpose. E A&I

Other

Full drivers licence and flexibility to travel across the Trust’s operations. E A&I

Wellspring Academy Trust – Our Story

Our achievements are substantial: eight new schools built and thriving, fourteen consecutive positive published Ofsted reports, strengthened schools, improved finances, enhanced premises and a number of non-profit and charitable enterprises via which we advance our agenda; to improve lives and life chances.

Our schools are unique, distinctive in character and each enjoy a special relationship with their community. We celebrate the diverse nature of our very special community. This is another aspect of our distinctiveness.

Our Vision 2025 aims to build upon our successes so far. It expresses the confidence we have in our distinctive approach and articulates our ambition for what will come next.

VisionWe aim to make a real difference by raising the expectations and ambitions of every young person in our care and the communities we serve.

Values and cultureWe believe that education is the vehicle for improved outcomes for all. Improved outcomes for all aid the cause of social justice through equity. This is why we are so passionate about what we do.

We champion inclusive education, stronger communities and improving life chances. We are passionate about our social purpose: to make a difference.

Ethics and values are at the heart of our culture. We have taken the harder path many times in order to remain true to our values. Our Principals are the custodians of our values in their Academies. We trust our leaders to do the job and ensure that the support for them is tailored, solutions-focused and responsive.

Our organisational thinking, philosophy of education and way of being place people and positive relationships at their heart. We invest in our workforce. We invest in our children and young people. We invest in our communities.

Wellspring has grown to be a large community of schools in our region. Individually and collectively we are known for our integrity, for our commitment to inclusive practice and for our quality – be that the quality of our Academies themselves, our other charitable enterprises, or the quality of the teams that support them.

Ethical Inclusive Transparent Collaborative

Generous Caring Courageous

We are:

Wellspring Academy Trust – Our Journey, In NumbersOur journey, in numbers.Our journey, in numbers.

of premisesinvestment

£70m£70m

Academies 2525

staff in our Education Support Centre

5050assurance of

Education Quality

90%90%of our schools have

a Breakfast Club

100%100%

Converter schools

1515consecutive positiveOftsed inspections

1414New schools

built

88High-speed Digital Hubs

around the region

77

Non-profit enterprises

44Free

Schools

55Schools from Ofsted

Special Measures

55Local Authority

areas

66

joiners from predecessor Trusts

44National Leaders

of Education

44National Leadersof Governance

22permanent exclusions from

Wellspring Academies

00

revenuebudget

£65m£65mstudents

50005000employees

15001500

Wellspring Academy Trust – Commercial Enterprises

Inclusion NetworkThe Inclusion Network provides bespoke support to settings that require specialist advice and support from experienced

staff and leaders from Greenacre School. www.greenacre-school.co.uk/inclusion-network

Opening DoorsOpening Doors is funded by Social Care - to support service

users with additional needs aged between 19 and 30. Service users can access this provision between 2 and 3 days per week joining in a variety of activities including hydrotherapy, enterprise opportunities, life skills, key skills development

and community access. Packages are tailor made to support agreed outcomes for service users based on their Education

Health and Care Plan long term goals. www.openingdoorscic.co.uk

MindSpaceMindSpace is an innovative collaboration between the Trust

and commissioners to provide frontline Mental Health support for young people in schools. This collaboration demonstrates

some of the potential within Trusts for realising a broader values-based service provision for young people in our schools.

www.wearemindspace.com

Positive Regard Teaching School AlliancePositive Regard TSA is a specialist team offering a range

of services to address all aspects of behaviour development in school. Practising experts offer a comprehensive package of

training and support to suit all needs. www.positiveregardtsa.co.uk

Unlocking independence

The Wellspring Academy Trust takes its duty to safeguard the young people with which it works seriously. All Wellspring Team Members are required to undertake a Disclosure and Barring Service (DBS) check.