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we’re all designers paul klipp kanbanery.com
| Date post: | 14-Apr-2017 |
| Category: |
Software |
| Upload: | paul-klipp-paulpaulklippcom |
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The year is 2008
an exciting startup launches Suddenly, it’s possible to use a mobile phone to:
• “check in” at a bar, pub, restaurant • let your friends know where you are • find great new places based on friends’ recommendations • find tips left by others like the best dessert or the wifi password
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This slide intentionally left with a guinea pig
A/B testing is terrific for choosing between simple options
Sorry, Lucek :(
Version B consistently beats the control by almost 4%
“If you cannot measure it, when you cannot express it in
numbers, your knowledge is of a
meagre and unsatisfactory kind.”
-Lord Kelvin
and again with the guinea pig
Kodak invented the first digital camera in 1972
They knew a revolution was coming
But, they assumed the purpose of the camera was to put pictures on the wall
Thank you to Tricia Wang for this story
design-led
research-led
expert mindset
participatory mindset
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Testing
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TestingTraffic
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TestingTraffic
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Surveys
CC BY 2.0 Rosenfeld Media
In person
Remote
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card sorting
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paper
digital
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CC BY 2.0 Rosenfeld Media
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https://www.flickr.com/photos/cannedtuna (CC BY-NC-ND 2.0)
I’m 57 years old and I’m Director
Comercial for a big company in Colombia
26 year old marketing project manager in the high tech industry
I am a Senior Component
Engineer who likes to stay fit.
49 year old CEO of a Financial
Securities Firm
I am 26, I am French, lives in Germany, I am a Ruby Developer I'm 25 year old UX Designer who
likes reading and watching movies.
56 Owner of a big dental practice
Director of Finance into Crossfit
28 year old beautiful, African, God-fearing girl
I am a photography and
music lover
I not write english very
good
Male, white, 39, fat, balding, wearing a big
bang theory tshirt.
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Personas
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User Surveys
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because context matters
go to them
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Ethnographic Interviews
Prototypes
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Client Interviews
Traffic Analysis
User Surveys
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tools for finding ideas
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Card Sorting
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Prototypes
Eye Tracking
Usability Testing
Personas
Behavior Logging “diary study"
Competitor Analysis
Client Interviews
Traffic Analysis
User Surveys
please look at me when I’m talking to you
where ideas come fromHiPPO - Highest Paid Person in the Office
www.flickr.com/photos/vegaseddie (CC BY 2.0)
just because cats get too much attention already
www.flickr.com/photos/giuvanpelt (CC BY-NC-ND 2.0)
