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Shaping the Future of West Hampstead
Midas Training Solutions Limited, Malmsmead, Kiln Lane, Lacey Green, Princes Risborough, Bucks HP27 0PUTel: +44 (0)845 468 0235
Web: www.midas-training.co.uk
Report prepared by
midas training solutionstraining solutions
Camden CouncilPlace Plan andInvestment Team
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Purpose of the workshopsCamden Council is in the process of preparing a Place Plan for West Hampstead. As part of thisprocess the Council invited representatives from one hundred local groups and organisations toworkshops held on the 16th and 29th of June 2011. The Council had collected data andinformation about the area and prepared a Key Issues document which was sent to the invitedgroups as a starting point for the discussions. The Key Issues Document is available to downloadfrom the Councils web site at www.camden.gov.uk/placeshaping .
Candy Piercy and Aidan Piercy from Midas Training Solutions facilitated both workshops.
Midas Training Solutions has worked with voluntary organisations and local government for over10 years, helping them to achieve a wide variety of goals.
The primary objectives for these workshops were: To work towards a shared vision for this area To find out what the key issues were for the stakeholder representatives present To identify the priorities for a positive future for this area
The workshopsWorkshop 1 had 16 participants from the stakeholder groups invited, Workshop 2 had 19participants.
Both workshops followed the same structure, with a series of exercises and group activitiesdesigned to meet the objectives.
The workshops were divided into four distinct sections:
Where are we now? Exercise and discussion The issues in our area
What factors will influence the future of our area? Exercise Mapping the influences on our area The role and impact of Place Shaping
Where do we want to go? A vision for the future.
What do we need to do to achieve the vision? Exercise Top priorities
The results of the exercises and observationsfrom both workshops are gathered together inthis report.
Where information has been supplied by CamdenCouncil, it is clearly indicated.
http://www.camden.gov.uk/placeshapinghttp://www.camden.gov.uk/placeshaping8/6/2019 West Hampstead Shaping the Future Workshop Final Report Low Res
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The Place Plan team gave us the following background information
Why a Place Plan?
Camden Council is committed to addressing the needs of the diverse communities that live in,work in and visit the places that make up the borough, recognising that different places have theirown particular needs and priorities that need to be addressed in ways that best suit them.
This Place Shaping approach is about taking the opportunity to think and act strategically abouthow to address these needs in terms of investment decisions, service delivery and physicalchanges.
Understanding local concerns and priorities is at the heart of this approach, particularly as thiswork is being done against a backdrop of reduced Council resources arising from reductions inCentral Government funding.
Place Plans are being prepared for a number of areas of focus to agree an overall vision for eacharea based on the priority issues identified with local communities and stakeholders. A set ofactions then forms a key part of each plan to show what can be done to achieve the vision over
the short, medium and long term.By having a clear overview of the actions that will make a difference to the people in an area thecouncil will be able to work with others to make these places better for the people who live there,work there and visit.
What will the plan for West Hampstead cover?The plan for the West Hampstead area will focus on the interchange area comprising of the threestations located on West End Lane. It includes the West End Lane retail strip and adjoiningresidential areas and industrial sites. This is where planned change and investment is occurringand where the main development opportunities will arise. The plan will also cover a relatively widearea which includes the area up to the Finchley Road to the east, up to Kilburn Grange Park tothe west, Abbey Road to the south and Mill Lane to the north. The plan will have no fixedboundaries. Neighbouring areas such as Kilburn High Road and Finchley Road will be covered inmuch greater depth through the Kilburn and Swiss Cottage plans. These areas may be of interestto local residents and businesses and linkages with West Hampstead will be considered. Pleasesee the next page for a map illustrating the relationship between West Hampstead plan area andadjoining Kilburn and Swiss Cottage plan areas.
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What was this consultation asking?Some background work has already been carried out to inform this consultation. This draws on
the work of the Council across a wide variety of services and takes into account what previousconsultations with people and community groups in the area have told us about local priorities.
From this the Council has identified a series of key issues that the plan could address. Thepurpose of these workshops was to provide an overview of the issues and to check whether theissues identified by the Council are the important ones, and if there are other issues that areimportant locally.
In order to do this the consultation was aimed at community and voluntary sector groups that areknown to be active in the area and who represent a range of views and interests.
We recognise that there are a diverse range of views and perspectives, and we dont expecteveryone to agree on everything. But we do know that if this work is really going to make adifference to existing and new communities the Council needs to hear a wide range of voices andwork hard to balance competing views in the emerging vision and plan.
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In this first exercise, the participants were asked to consider what they felt were the importantissues in the area of West Hampstead. The groups were asked to not only consider negativeissues, but to also think about whether there had been any issues with positive outcomes.
Each group in turn was asked to give one of their main issues, until all of the groups had eithergiven all of their issues, or they had been raised by other groups.
The majority of issues discussed focused around the following points: Fragmentation of the community High Street (West End Lane) businesses Transport Planning Community facilities
Both workshops identified that the West Hampstead community is fragmented, with limitedinteraction between different demographics in the area. It was noted that different groups havewidely different issues- and some have directly opposing points of view. It was identified thatdifferent groups can be engaged using different media- such as Twitter, blogs and Facebook toengage with younger groups.
The impact of the national and local economy on High Street businesses was identified by bothworkshops. The decrease of diversity of independent and niche stores was a major source ofconcern, as was the proliferation of chain stores- in particular the number of supermarkets in thearea, and the increase in the number of Heavy Goods Vehicles (HGVs) stopping to resupply them.
The amount of congestion around the stations at peak hours was frequently mentioned, as wasthe impact that this has on the roads. The number of HGVs was also identified as having animpact.
Both workshops noted that there were many buildings being left empty, particularly around thestation area and side streets. Rather than these being redeveloped for use, there was instead afocus on the creation of new buildings, leading to pockets of unwanted buildings. The participantsfelt that these buildings should be redeveloped for community use.
The following three pages list the issues identified by the groups in each workshop. The issueshave been roughly grouped by topic. Some issues cover more than one topic, and appear morethan once.
Where are we now?
The key issues -read the 4 parasbelow for a bit moredetail, but you knowthe basics I suspect
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Community Facilities Poor youth facilities
Leading to increased levels of youthproblems Drug problems at schools
Police helped eradicate this Sustainability of community facilities
Community centres Youth Under 5s Education
Overall funding Facilities for people with mental health
issues Reduced support and services Increased demand
Changes to benefits Footpaths fallen into disuse
Sites leased to advertising billboards Need to be closed/cleared
Potentially massive value Unattractive Public areas need to be cleaned up
Council aware and taking action Transition West Hampstead is welcomed Day centres opened and welcomed
West Hampstead Issues Workshop 2 (cont.)
Transport Congestion
Peak travel times Street furniture Traffic Can be very intense Affects livability
Stations Physically divide North/South of the area Congestion Walk in the road not the pavement
Not pleasant to live in South of rail line does not feel like part of
WH Interchange area unattractive Poor gateway
Local employment and transport links Good mixture Not enough wanting to start up
Traffic and pedestrian safety in Finchley Rd
kudos to WH Safer Neighbourhood Team,who are already addressing this (e.g., BillyFury Way)
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The range of influencing factors identified in this exercise was very diverse.
For each group, there is a photograph of their Flip Chart sheet, a list of the influences identified,then on a second page, a second copy of their Flip Chart sheet transcribed for ease of reading. Allof the issues retain the same proximity to the centre.
What factors will influence the future of our area?
The table on page 25 shows that the most commonly recognised factors which influence WestHampstead are:
The Economy Transport Demographic changes New developments
It is worth noting that not every group identified all of these specific influencing factors and theperceived level of impact varied for each influence.
Looking at all of the commonly identified influences, it would be possible to group them intodifferent, or more general groupings than we have done here.
This exercise showed the wide variety of influences recognised as having an impact on WestHampstead. It also demonstrated how different groups perceive different aspects of overarchinginfluences as being of key significance.
This was probably the least useful exercise for precisely this reason.
I'm not sure how useful the following pages inthis section are, so you may want to jump on topage 26,
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Factors identified: Reasonable rents for new shops Level of business rates Traffic audit Mill Lane- improvement of shop frontage Fewer charity shops Future of Fortune Green play centre Future of community centres Planning discipline Siting of Sington nursery Brent Cross development over next 20 years-
housing, shops, offices New trains should improve travel experience
to/from Central London
Funding for activities for young/older people Community action & pressure Protect green areas Available funding Provision of clothes shops Good transport links No road humps Planning taking resident concerns seriously-
no more basement development New station should reduce congestion on
West End Lane Interest of landlords on West End Lane
improving shop/flat fronts
Workshop 1 Group 1
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Workshop 1 Group 1Trafficaudit
Communityaction &pressure
Funding foractivities
for young/olderpeople
Level ofbusiness
rates
Reasonablerents for
new shopsMill Lane-
Improvementof shopfrontage
Fewercharityshops
Future of
Fortune Greenplay centreSiting ofSingtonnursery
Future ofcommunity
centres
Planningdiscipline
Availablefunding
Planningtaking resident
concerns seriously- no more
basement development
ProtectgreenareasRoad
humps
Provision ofclothes shops
Interest of
landlords on
West End Laneimproving
shop/flat fronts
Goodtransport
links
Brent Crossdevelopment over
next 20 years-housing, shops, offices
New station shouldreduce congestion on
West End Lane
New trains shouldimprove travel
experience to/fromCentral London
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Factors identified: Brent Cross devt 02 development Internet Retail chain clout Energy supply/efficiency Crime, burglary lack of BLG security Crime/fear of crime
Landlord, private and commercial Commercial rents House prices Property prices Camdens decision making re affordable
housing Land for social housing Govt priorities Liddell Rd development More students- new accommodation New schools Footpaths
Cycles Electric vehicles Transport Future of traffic- West Hampstead bypass Public transport efficiency Transport hub development Camden planning Camden development control Mayors priorities re planning Planning Consumer spending Economy Local employment Local economic success City of London money & jobs Demographic development Engage 18-35s Getting youth & young adults engaged
Workshop 1Group 2
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Workshop 1Group 2
Stack 3 Demographic
development Engage 18-35s Getting youth & young
adults engaged
Brent Crossdevt
02development Internet
Retailchainclout
EnergySupply/
efficiency
Crime/fearof crimeCrime,
burglary lack of BLG
security Landlord,private andcommercial
Propertyprices Commercial
rents
Houseprices
More students-new
accommodationCamdens decision
making reaffordable housing
Land forsocial housing
Govtpriorities
LiddellRd
development
Newschools
Footpaths
Cycles
Electricvehicles
Transport
Publictransportefficiency
Future oftraffic-
West Hampsteadbypass
Transporthub
development
Stack 1
Stack 2
Stack 3
Stack 1 Camden planning Camden development
control Mayors priorities re
planning
Planning
Stack 2 Consumer spending Economy Local employment Local economic success City of London money &
jobs
This group placed several Post It Notes on top of one another. For each of these 3 stacks of PostIt Notes, a separate, bulleted list is shown. Each list is linked by an arrow to the location on the flipchart sheet of the stack.
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Factors identified: Arrival of free school Grime Transport developments and more
commuters using area Jobs (local) Crime and burglaries Anti-social behaviour Planning permission for converting homes
into multi development Large corporate shops coming in and
changing the village atmosphere Government cuts to council funding Chain influx
Development of railway lands The development at Brent Cross will have
impact on our main roads to town Cost of living Ending of play service at Fortune Green What people do in their spare time Air quality and climate change Rates Greater London plan & development of 02 &
railway lands More people coming in from the EU, staying
short term and making the area transient Climate change- floods, unstable buildings
built on hills
Workshop 1Group 3
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Workshop 1
Group 3
Arrivalof free
school GrimeTransportDevelopmentsand more
commutersusing area
Jobs(local)
Crime andburglaries
Anti-socialbehaviour
Planning permission
for converting homes into
multi development
Large corporateshops coming inand changing the
village atmosphereGovernment
cuts tocouncil fundingChain
influx
Developmentof railway
lands
The development atBrent Cross will
have impacton our main
roads to town
Cost ofliving Ending of
play serviceat Fortune Green
What peopledo in theirspare time
Air qualityand
climate change
Rates
Greater London plan& development of
02 & railway landsMore people
coming infrom the EU,
staying short termand makingthe area transient
Climate change-
floods, unstablebuildings built
on hills
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Factors identified: Global warming Inflation and national economy Money issues Pollution Public spending cuts Future rail/tube plans New developments
Increase in traffic (inc HGVs) Rise in crime Ageing population Larger young population locally Local population increase Rent increases
Workshop 2Group 1
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Workshop 2Group 1
Moneyissues
Futurerail/tube
plans
Globalwarming
New
developments
Inflation andnational
economy
Publicspending
cuts
Pollution
Rentincreases
Larger young
populationlocally
Localpopulationincrease
Ageingpopulation
Rise inCrime?
Increase intraffic
(inc HGVs)
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Education Schools increase Increased population Increase in diversification Lack of space Information sharing
Factors identified: Planning Laws Sustainable safer neighbourhoods Economy Volunteering Development of railway lands Improved train services Change in perception of brown-field sites
Workshop 2 Group 2
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Workshop 2 Group 2
Informationsharing
Lack ofspace
Increasedpopulation
Increase indiversification
Volunteering
Economy
Development ofrailway lands
Improvedtrain
services
PlanningLaws
Sustainablesafer
neighbourhoods
Change inperception ofbrown-field
sitesEducation
Schoolsincrease
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Desirability Commuting More housing lots more people Social divide + mix Market forces Abbey Road Development Transition town activism Transport Increase housing Local planning Work mobility
Factors identified: Brent Cross Environmental issues Need local partnership Inflation Climate change Environment Loss of small shops Cuts Recreational facilities Fossil fuel dependency
Workshop 2Group 3
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Housing demand Economy High business rent and rates Ageing population Fragmented society Transport and through traffic (Inc.
Pedestrian) Gentrification
Factors identified: Nuclear waste along rail lines Developers greed LBC housing need Changes in housing benefits Sustainable building laws Water shortage LBC capital shortfall
Workshop 2Group 4
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Workshop 2Group 4 Nuclear wastealong rail lines
LBCHousing
need
Developersgreed
Changes inHousing
benefits
SustainableBuilding
laws
LBCcapital
shortfall
Watershortage
Highbusiness rent
and rates
Economy
Gentrification
Fragmentedsociety
Ageingpopulation
Transportand through
Traffic(Inc. Pedestrian)
Housingdemand
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Where do we want to go?
This exercise effectively created a visual representation of each groups vision for the area.
Both workshops created shields with similar themes: A settled, cohesive and diverse community Green areas Strong transport links Flourishing local economy
Overall, the shields and descriptive sentences showed a strong communal vision of a prosperousfuture for West Hampstead. The collected sentences are shown below:
A Green and family friendly area wherepeople put down strong roots and wherekey decisions are made locally and moneyis put back into the local economy
Healthy, vibrant and diverse Your local Village in a town
Balance community meeting peoples needs Community, communication, cafe culture
and open spaces
Equal, sustainable, environmentally aware,active citizens who co-operate for thecommon good
Green, diverse, harmonious, caringconnected village community.
What was interesting about this wasless the vision itself and more theconsistency of the vision acrossgroups.
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The shield shows:
The shield is divided by the efficient railwayhorizontally, and the road vertically. There is ano vehicle sign on the road showing reduced
traffic.The centre shows a diverse population in atraffic free area by the transport interchange.
The trees indicate more green areas.
The butcher, fishmonger and market stallrepresent a prosperous local economic situation.
There is nice housing, showing that people wantto put down long term roots.
A policeman on a horse represents security for
the community, and the weather is always nice.The shield is supported by a green bus.
The shield shows:
More families putting down roots in the area,with more long term residents making more of acommunity.
A round table of people making decisions,showing a greater local involvement in decision
making.More locally owned and run independent shopsstimulating the local economy.
A pleasant area to live in with more trees andflowers.
A Green and family friendlyarea where people put downstrong roots and where keydecisions are made locally
and money is put back intothe local economy
Healthy, vibrant and diverse.
I think this is my favouriteof all these (no, it wasn'tthe one I was involved in!)
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The shield shows
People talking and being friendly creating awider more open community.
Anarchy not apathy- people caring about thecommunity they live in and getting involved.
A healthier community with more cycling andless reliance on cars.
A thriving local economy full of localindependent retailers who are involved in thelocal community.
The shield shows:
A diverse community of all ages, with provisionfor all, particularly younger ages.
More affordable housing. Using undevelopedareas such as near to rail lines for newdevelopments, and a wider variety of shops(such as clothes shops) to meet the newresidents needs.
Keeping the village feeling of the area, withmore green spaces, and public open spaces.Features such as a farmers market and acricket pitch would also help to create this.
Your local
Village in a town
um... don't we have a cricket pitch!?
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Balance community meetingpeoples needs
The shield shows:
A tree, representing more green areas in WestHampstead.
A train, showing environmentally soundtransport, the commuters who live in the area,and the meeting place of the stations.
The globe in the centre of the shield depicts thewest.
The book represents cultural activities, and thet-shirt represents the idea of being able to shopfor everything in West Hampstead.
The smiling face is a healthy, happy, balancedcommunity.
Community, communication,cafe culture and open spaces
The shield shows:
A train, representing the strong communicationand transport links of West Hampstead.
A group of people, representing a strong,cohesive community.
Trees, showing more open green spaces, andgetting more from existing ones. They alsorepresent green corridors in already built upareas.
People sitting outside a cafe represent thedesired cafe culture (or pavement culture). Itshows West Hampstead as an enjoyable placeto be during the day or evening.
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Green, diverse, harmonious,caring connected villagecommunity.The shield shows:
A green area, representing a wide variety ofopen spaces, and the facilities within themmeeting the areas needs.
A group of people, representing a diverse, familyfriendly community which clearly identifies withthe area.
A happy, smiling train, representing the areasexcellent transport links, (not just rail,)commuting being a more pleasant experienceand the community being well connected.
A good mix of businesses in the communitybeing vibrant, strong and active in thecommunity. This also represents thecommunitys pavement culture and nice meetingplaces.The shield is surrounded by a train track,emphasising how important transport links areto the area
Equal, sustainable,environmentally aware, activecitizens who co-operate forthe common good
The shield shows:Scales, representing the balance of thecommunity and justice for all.
A diverse community which caters for everybody.
A tree, representing the environment, with awide variety of open spaces for the communityto enjoy and a valuable source of bio diversity.
A train platform, identifying that the area is know
for its outstanding transport links, which will bewell managed and continue to benefit thecommunity.
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What do we need to do to achieve the vision?
Each identified priority was put onto a separate Post-It note. If a group created a priority whichcame close to one already suggested, they were offered the chance to combine the two, or leavethem separate if they felt the two were distinct priorities.
This exercise clearly showed the variety in opinions regarding the priorities in taking WestHampstead forwards.
Several of the priorities relate to specific initiatives, some of which already exist, the majority aremore general directives.
The common themes included:
1. More diverse shopping environment Aimed at locals needs
2. Green initiatives Open spaces More of them Better use of existing Green corridors Environmental initiatives
The range of priorities shown in this exercise show that whilst there is a strong shared vision, thereis no consensus on what the first steps to achieving it should be. The groups all felt that actionswith measurable successes were needed.
3. Promoting village community feel Prioritise needs of local community Nurturing village atmosphere Community involvement Catering to a diverse community Welcoming new residents
All sounds well meaning, but some aremuch less tangible than others
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Priorities and popularity fromWorkshop 120 votes: Start community butchers @ Walnut(membership)
12 votes: Work with local developers oninterchange housing and shops
12 votes: Good quality public housing
11 votes: Green Improve West End Green
11 votes: Village feel, community centre madepermanent/ Community centre on West EndLane10 votes: Inter group engagement and diversity
10 votes: Using the unused empty spaces andbuildings
8 votes: Local decision making
8 votes: Better use of Community buildings e.g.Library
7 votes: More provision for younger/olderpeople
5 votes: Reduce road humps
5 votes: Green and pleasant land I.e.environment
Priorities and popularity fromWorkshop 218 votes: More diverse shops
17 votes: Retain and more open spaces
17 votes: Green initiatives
15 votes: Community facilities for all
14 votes: Support local business
12 votes: Car-free low level development
12 votes: Local Partnership, all sectors withlocal decision making9 votes: Planning power to reflect the diversityof the community
9 votes: New development to provide for localneeds and infrastructure
8 votes: Build links to maximise resourcesacross the whole community
8 votes: Group ownership to take ownershipand operate for a common goal
5 votes: Community bonding
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How useful and relevant did you find the workshop?
Not at all Not very Acceptable Good Excellent 1_______2_______3_______4_______5
To help gauge the participants reactions to the workshop and the content discussed, at the end ofeach workshop, all the participants were invited to fill in an evaluation form. This was composed ofseveral questions about the workshop, such as how useful the exercises were. Each question wasscored on a scale from 1 to 5, with 1 being very poor, 5 very good, and 3 as acceptable. Anexample of this is shown below:
As the final part of the evaluation form, participants were invited to use 3 single words to describethe workshop best.
The following table (page 34) gathers these words together, along with the individuals score onhow useful and relevant they found the workshop to be. Not all participants filled in 3 words- inthese cases the words are left blank, but the score for the workshop is still included.
Common words used to describe the workshops were:
Informative; Interesting; Useful; Fun; and Friendly.
The majority of the verbal feedback from the participants was positive.
There was a lot of enthusiasm in the workshops for helping West Hampstead succeed andimprove.
The participants want action oriented planning with measurable outcomes. Some participants wereinitially sceptical about whether the Place Shaping plan would take all of the workshop results intoconsideration. By the end of the workshop, a number of these people had moved to a morehopeful position. Others said that they would wait to see what actually happened as part of theongoing Place Shaping process.
Many of the participants appreciated meeting representatives of other stakeholder organisations.The opportunity for greater interaction and co-operation between stakeholder groups was widelywelcomed.
Participants in both workshops identified concerns that different demographic groups in the
community were under represented or absent entirely.There was much discussion about how best to engage with the missing groups. In particular, theyounger age range was identified as being less involved in community decision making.
The transitional nature of a high percentage of the areas population was noted by both groups.Both groups expressed a desire to integrate and involve non-permanent residents, butacknowledged that this was not an easy task. Many participants expressed a desire to have alarger percentage of the local population as long term residents, but identified that housing pricesand availability present barriers to this.
Feedback and evaluation
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Participant3 words
How useful &relevant did youfind the workshop
1 Interactive Community based Relaxed 4
2 Needed Useful Food for thought 4
3 Very WestHampstead!
3
4 Interesting Informative Precise 5
5 Talkative Instructive Fun 4.5
6 Informative Social Useful 4
7 4
8 Useful Sociable Well-designed 5
9 3
10 4
11 Consultative Broad-themed On-time 5
12 Useful Collaborative Issues 5
13 Helpful A start Networking useful 4
14 Energy Clarity Friendly 4
15 Interesting Informative Encouraging 3
16 Interesting Depressing 3
17 Will Visit More 4
18 Informative Interesting 5
19 Sharing Ideas 3
20 Informative Inclusive 4
21 4
22 Wait For Results 4
23 4
24 Friendly Interesting Useful 4
25 Genuine Clear Interactive 4
26 Well organised Well led Well thought out 4
27 Engaging Usual Suspects 4
28 Involving Fun Lots of good
energy
5
29 Informative A bit short Productive 3
Average score 4.02
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Helen Peacock-Sevilla, Place Plan and Investment Team Manager has told us:
The work on priorities, issues and a vision for West Hampstead done by the participants at theworkshops will be used by Council officers to inform the development of a Place Plan for WestHampstead. This is the continuation of an important conversation with and between organisationswith a role in West Hampstead. The Council will set up a web forum on the Council web site underthe WeareCamden banner, so that groups can explore further the issues for the area and hearfrom each other.
When a draft Place Plan is ready, later this year, the Place Plan Team will be arranging a follow upworkshop to consult local stakeholder group representatives on the content of the plan, includinghow to take forward the proposed actions to deliver the plan.
Next steps
In conclusionThank you to all the organisations and individuals who attended the workshops. They put a greatdeal of thought and hard work into their contributions.
We hope that they will stay involved in the Place Shaping process through the online forums andthrough future events which Camden Council is planning to hold.
Our thanks to Helen Peacock-Sevilla and her team from Camden Council, for their hard work, theirenthusiasm and their dedication to making these workshops a meaningful part of the PlaceShaping process.
It was a great pleasure to work with everyone who was present at these workshops.
Candy Piercy, Aidan Piercy.
Midas Training Solutions Ltd.
The "WHAT NEXT"