Westchester Biking and Walking Alliance Naming, ID and Mission explorations June 10, 2009.

Westchester Biking and Walking Alliance

Naming, ID and Mission explorations

June 10, 2009

2WBWA – Naming, ID and Mission Explorations

Naming explorations

• Westchester Alliance for Active Transportation (“WAAT”)

• Westchester Active Transportation Coalition (“WATCO”)

• Westchester Active Transportation Team (“WATT”)

• Westchester Alliance for Intelligent Transportation (“WAIT”)

• Westchester Transportation for Everybody (“Westchester TFE”)

• Westchester Alliance for Complete Streets (“WACS”)


Other “WA” (“Westchester Alliance…”) words for acronyms

• WACK / WACKY• WADDLE• WADE / WADER• WAFER• WAFT• WAG• WAGE / WAGER• WAGON• WAIF• WAIST• WAIVE• WAKE / WAKEN / WAKEFUL• WALDEN• WALDO

• WALK• WALL• WALLOP• WALTZ• WAND• WANDER• WANE• WANT• WARD• WARDEN• WARE• WARM / WARMTH• WARN• WARP

• WARRANT• WASH• WASTE• WATCH• WATER• WATT• WAVE• WAY / WAYS


ID/Logo – initial explorations






















Tagline explorations

• “It’s for everybody

• “Intelligent Transportation for everybody”

• Different / Other?


Mission explorations

• Promote cycling and walking among county residents

• Consult with and lobby government and semi-government agencies

• Create public support for cycling- and walking-friendly infrastructure projects and improvements

• Improve cycling and walking safety through both individual education and continuing infrastructure improvements

• Ally and share expertise with other national, regional and local cycling and pedestrian advocacy groups

• Develop feasible and sustainable models for cycling- and walking-friendly development and redevelopment in existing and new suburbs

• Promote cycling and hiking tourism in county



• Promote cycling and walking among county residents

– improves health

– increases personal independence

– decreases energy use and carbon emissions



• Consult with and lobby government and semi-government agencies

– cyclist and pedestrian usage must be taken into account in planning all future transportation infrastructure, and new development generally

– Long-term county planning must include major east-west and north-south cycle- and pedestrian- friendly corridors

– Pressure government and semi-government agencies to implement plans for cycling- and walking-friendly infrastructure in a timely manner

– Help to coordinate the many different municipal governments and other interested parties and agencies in the county to facilitate completion of cycling- and walking-friendly projects that involve multiple jurisdictions

• NYS DOT

• MTA

• Bee-Line Bus Company



• Create public support for cycling- and walking-friendly infrastructure projects and improvements

– Community organization outreach• Homeowners’ and business improvement organizations

– Presence at and sponsor events

– PR outreach to media, bloggers, potential activists



• Improve cycling and walking safety through both individual education and continuing infrastructure improvements

– Bike safety workshops

– Active promotion of off-street bike routes for children’s recreation



• Ally and share expertise with other national, regional and local cycling and pedestrian advocacy groups

– East Coast Greenway

– Transportation Alternatives

– Streetsblog

– Westchester Cycle Club

– Others



• Develop feasible and sustainable models for cycling- and walking-friendly development and redevelopment in existing and new suburbs

– Become a national resource for suburban development and re-development planning



• Promote cycling and hiking tourism in county

– Work with state, county, and municipal governments, agencies, and other potentially interested organizations

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Westchester Biking and Walking Alliance Naming, ID and Mission explorations June 10, 2009.

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