Date post: | 12-Jul-2015 |
Category: |
Recruiting & HR |
Upload: | ashley-sokia-gordon |
View: | 44 times |
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From the Mind of Ashley K K
Sokia
In The
land of TexoS
And
California
King’s
landing
Westminster
Is Coming
In the Game of Enrollment…
…EveryOne
Must APplY
WESTMINSTER IS
cOMING
TrAVEL Proposal
WESTMINSTER IS
cOMING
TRAVEL Goals and Challenges
• Fall 2014 goals: Convert suspects to prospects Convert prospects to applicants Develop College Counselor Relationships Develop Alumni Relationships
• Fall 2015 Challenges: Opening new area in Dallas Little to no College Counselor information No trained alumni for proxy representation Competing against full-time regional reps Perception of Westminster as back-up school
WESTMINSTER IS
cOMING
Historical Response california
2012 2013 2014 2015
Prospects: 3767 3362 1610 1062
Applicants: 362 318 247 0
Admits: 195 163 161 0
Enrolled: 42 40 37 0
Conversion Rate 1.11% 1.19% 2.30%
*Numbers reflect freshman, transfer, aviation, and international
WESTMINSTER IS
cOMING
California
Lessons Learned
• Too many different materials
• Fly from NorCal to SoCal
• Students do not come to HS Visits
• Students do come to coffee dates
• SoCal will commute for events
• Receptions work best on weekends
• Need more cultivation with Counselors
WESTMINSTER IS
cOMING
Opportunities
in California
• Tahoe tour to the ski academies• Expand travel to include transfer, international,
aviation outreach• Coordinate all California travel for
maximum utility Invitations for prospects to see
athletic events Inform prospects of air show attendanceTransfer College Fairs and Reception
• Return to OOS College & LGBT Fair• STEAAM Fair (Black College Expo)
WESTMINSTER IS
cOMING
California Calendar
WESTMINSTER IS
cOMING
Historical Response Texas
2012 2013 2014 2015
Prospects: 21 12 19 6
Applicants: 8 6 5 0
Admits: 7 4 5 0
Enrolled: 2 2 1 0
*Numbers reflect freshman
WESTMINSTER IS
cOMING
TeXas Calendar
WESTMINSTER IS
cOMING
Comm Flow
• Suspect Save the Date Emails Athletic Event Invitation Emails Current California/Texas Student Profile Emails Westminster Is Coming Emails
• Prospects Save the Date Emails Athletic Event Invitation Emails Calendar Postcard Top Prospect College Fair label arsenal Current California/Texas Student Profile Emails Reception invitation Mailing Westminster Is Coming Emails Calls for Reception RSVP (>.5 Prospects)
WESTMINSTER IS
cOMING
Comm Flow
• ParentsSave the Date EmailsLetter/Email from JohnAlumni Profile EmailsCalls for reception RSVP
• CounselorsCounselor care packageLetter/Email from JohnStudent and Alumni Profile Emails Invitations to College Counselor BreakfastCalls for Breakfast RSVP
WESTMINSTER IS
cOMING
NEXT STEPS
• Decision about STEAAM Fair• Gather dates for athletic events• Write and design emails for
Comm Flow• Decision about mailed arsenal
Counselor packagesCollege fair labelsLetter from John
• Filters, counselor contact info &possible name-buys
Westminster
Is Coming