About Me!

•I.T. (6 years)•Instructional Technologist (software/portal trainer)•Promoted to Webmaster (maintained the Rollins website)

•Marketing & Communications (7 years)•Web Technology Manager, Webmaster

•Cascade site maintenance/enhancements/training•Google Analytics-accounts/tagging/reporting

•MBA: Aurora University•PCM: Professional Certified Marketer (American Marketing

Assoc.)

Rollins College-13 years

Linda M. Watson, MBA PCM

We've Got Google Analytics(And I Have a Treadmill in my Basement)

Linda M. Watson, MBA PCM

You Can't Improve What You Don't Measure

Who owns web analytics?

Marketing side or “the what & why”What Rollins tracks/measuresReporting and types of reports

Technical Side or “the how” Accounts/ProfilesDashboardsWeekly/Monthly/Quarterly/Yearly reportsSegmentation

Going Forward

Analytics is ½ Marketing & ½ Technical

ReportsAll Traffic – External Visits – Internal Visits

What Rollins TracksWe built it! Did they come?

Measuring Year/Year Visits

Keeping track of what happened when

Annotations

External vs. InternalWho Came and what are they looking for?

Trend TrackingThe Trend is our Friend

Tracking Conversionsor measuring success

Link Trackingonclick event tracking code

onclick="_gaq.push(['_trackEvent', 'Athletics', 'Click', 'RollinsIndexRightNav']);

In-Page AnalyticsFor those who do not event track links

Who gets a link on the Home Page?

Site Redesign

What is missing?Or what are users looking for and can’t find?

Moving departments to a new site

•Top/lowest viewed pages•Who is their Audience •Traffic Sources•Site Search•Referral Links•Recommendations•Review the plan

We meet with each department before they can move to a new site…..

.

The technical stuff……

•Google Analytic Tracking Code•Profiles in Google Analytics•Dashboards•Reports

The how

.

CodeTwo Google Analytics accounts

All Traffic

External/Internal

Department Dashboard/Report

Dashboard Widget

No Department Profile? Use Segmentation….

Segmentation

Profile Filter

Keep it Simple Reports

If your boss (or the president) hasn’t started to ask for web analytics reports at your university, college or school…….

Get ready: it may happen sooner than you think.

Going ForwardFocus Your Visitor Flow Report

To determine the complexity of our website to the average user.

Do My Visitors Actually Read Stuff On My Site?

Track Visitor EngagementContinue to tag links Look into Webmaster ToolsCreate informative reports for BOT/upper management

In Conclusion….

IT takes work….

You Can't Improve What You Don't Measure

•Create annotations to mark major events for future reference

•Add Dashboards and email reports

•Enable site search tracking

•Add event tracking for important links

•Create a plan to measure conversions/results

5 takeaways to improve your Google Analytics setup

Lmwatson@rollins.edu

Poll Data:https://rollinscollege.wufoo.com/

reports/2014-cascade/