We've taken Comfort Suites to a new level.

We’ve taken Comfort Suites to a new level. So developers can take their business to new heights.

Our all-suites brand is an upper midscale powerhouse. And now our beautiful, all-new,

cost-effective prototype offers even greater value to our core business travelers and

to owners and developers.

The guest experience has three key stages. Our sophisticated redesign addresses

them all. The warm exterior and lobby signal instantly that road warriors can RELAX,

assured of a superb, stress-free stay. Our new suites offer space and tranquility

where they can decompress and RESTORE. In the morning, they RENEW for the

day to come in our enhanced breakfast area.

In rigorous testing, business and leisure travelers alike, as well as developers, have

given the new Comfort Suites high praise. It is designed to deliver guest loyalty and a

return on investment. It is the prototypical win-win.

COmfOrT SUITES®

Warmth and sophistication that delivers a lasting first impression.

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COmfOrT SUITESCOmfOrT SUITES

When Guests Speak, We Listen

We designed the new Comfort Suites hotel with the idea that our guests and developers are

the true architects. Through extensive consumer testing, we identified the amenities and design

elements that appeal most to them. The result is a warm, inviting hotel design that not only

resonates with our guests, but also appeals to experienced developers seeking a hotel which is

highly cost-effective to build, maintain and operate.

The new Truly Yours™ design achieved significant lift in stay intent among hotel users.**

research also found guests are willing to pay significantly more on average per night compared

to the current design.***

Comfort Suites is one of the leading competitors in the lodging industry today with an all-suites

product that offers low operating costs along with extremely attractive investment potential. The

Comfort Suites design incorporates specific features to target business travelers. We refer to

these features as the Your Suite Success™ program which includes our spacious suites, the latest

technology, a 24/7 business center, a fitness center and other services. This special set of features,

in addition to the warm and refreshing design, is what makes Comfort Suites one of the most

competitive models in the upper midscale segment.

*Source: Element Market Research, Inc., Choice Hotels International Comfort Suites Design Test, January 2010. Design test found that respondents would be more likely to stay at a Comfort Suites with the Truly Yours design than the current design and gave the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes. Element Market Research, Inc. is a provider of primary market research to companies nationwide to help improve products, services, and processes by providing information, consultation, and strategic direction.

**Source: Element Market Research, Inc., Choice Hotels International Comfort Suite Design Test, January 2010. Respondents indicated that they would be likely to stay at a Comfort Suites with the Truly Yours design (70%) than the current design (41%) and to give the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes.

***Source: Element Market Research, Inc., Choice Hotels International Comfort Suite Design Test, January 2010. Design test found that respondents expect to pay an average nightly rate of $104 for the Truly Yours design vs. $96 for the current design.

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Designed with Developers in Mind

The ExteriorFrom your first look, the design welcomes you with

a sense of warmth and character. Strategically

placed stone façade elements impart a premium

appearance while keeping costs low. The design is

regionally sensitive—blending timeless materials and

versatile colors. Enhanced lighting and signature

door entry present a striking hotel exterior.

Public SpacesHere, perception is truly reality. Votive-like lighting

compliments an elegant signature welcome wall

behind the front desk—presenting a first impression of

gracious greeting and warmth. Open spaces feature

generous natural light, enhancing the indoor-outdoor

connection. A signature interactive screen allows

guests to take full advantage of the local environment.

Business travelers will welcome the enhanced fitness

room and swimming pool that offer an opportunity to

maximize workouts while on the road.

Guest RoomsGreat care has been applied to creating guest suites

that offer a luxurious experience. Pleasing natural color

palettes and soothing textures combined with flexible

lighting controls provide true relaxation.

We worked closely with developers during the design process. The result? A flexible and efficient

prototype with a cohesive look and feel throughout. Every aspect was thoughtfully considered in our

goal to blend sophistication and value.

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ThE nEW WELCOmE EXPErIEnCE. rELAXATIOn AT fIrST SIghT.

• Dramatic two-story lobby with warm decorative lighting and plush furnishings

• Spacious seating areas for relaxing, working or gathering

Relax

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COmfOrT SUITESCOmfOrT SUITESCOmfOrT SUITESCOmfOrT SUITES

Relax

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• Elegant and unique signature welcome wall behind the centrally located front desk with votive-like lighting

• Marketplace convenience store offers the items guests are looking for and generates hotel revenue

• Private business center integrated into lobby design to enhance productivity

• Complimentary high-speed internet connection throughout hotel

• Interactive touch screen allows guests to explore local environment

• The fireplace provides warmth and promotes social gathering and conversations

• 100% smoke free hotel

Lobby Amenities

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OUr nEW SUITES ArE PrIvATE SAnCTUArIES Of CALm.

• Sophisticated guest suites use a neutral palette and soothing textures

• Open column suite divider creates visual impact while maintaining an open feel and allowing soft light throughout the room

• Stylish bath design with a spa-like feel

• Built-in pantry features microwave, refrigerator and coffee maker

Restore

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KING SUITE

OPTIONAL KING HOSPITALITY SUITE


Restore

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• Inviting new bedding package

• Signature artwork

• 32” flat panel high definition TV

• Complimentary in-room high-speed internet access

• Recharge station makes it easy to recharge devices

• Sectional sofa with full-size pull out bed

• In-room refrigerator, microwave and coffee maker

• Flexible lighting controls

• Ergonomic desk chair

Guest suite Amenities

DOUBLE QUEEN SUITE

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COmfOrT SUITES

frESh EnErgY SErvEd dAILY In OUr nEW brEAkfAST ArEA.

• Natural light and bright, invigorating colors create a memorable breakfast experience

Renew

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COmfOrT SUITES

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YOUR SUITE SUCCESS™

FITNESS CENTER


Renew

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• Breakfast area makes serving hot breakfast to guests easy and efficient.

• Flexible seating and ample counter space

• Your Suite SuccessTM fitness center and indoor or outdoor pool are conveniently located near the lobby

YOUR SUITE SUCCESS™

FITNESS CENTER

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The public space is a warm greeting for our guests, but that feeling is only the beginning. Look

closer and you’ll find features that marry form with function, and meet the needs of a modern

hotel operator. The meeting room opens to the breakfast area to create overflow breakfast

seating or meeting space. Location of the sales office helps you do business with your biggest

clients. back-of-house areas were arranged by developers to smooth the flow of daily operators.

Working areas are arranged to minimize guest impact and ample storage space is provided.

The business center and market place meet specific needs of our guests. As guests enjoy the

welcoming look and feel, you’ll enjoy a new level of functional efficiency.

PUBLIC SPACE

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PUBLIC SPACE (NSF) Total (sf)

Function Lobby 1210 BreakfastSeating 645 BusinessLounge 207 MeetingRoom 400

Food & Beverage Marketplace 124 BreakfastRoom 198

Recreation FitnessRoom 530

Public Circulation Vestibule 113 PublicRelations 192 PublicCorridor 683

Total Public Space 4,302

GUESTROOMS (GSF) Rooms UnitArea Total (sf)

KingSuite 51% 43 355 15,265 DoubleQueenSuite 41% 35 407 14,245 DoubleQueenSuiteWide 2% 2 525 1,050 Acc.KingSuite 2% 2 407 814 Acc.Roll-inKingSuite 1% 1 407 407 Acc.DoubleQueenSuite 2% 2 550 1,100

Total Guestrooms 85 387 32,881 GUESTROOM SUPPORT (NSF) PerFloor Total (sf)

ElevatorLobby 371 Stairs 2 933 Elevators 1 196 CartStorage 43 GuestLaundry 120 IceRoom(FirstFloor) 51 Vending(UpperFloors) 204 GuestroomCorridors 3,514

Total Guestroom Support 5,432

3 story outoor PooL85 room, 50,913 gSf

site statistics

building footprint: 17,391 Sf

Total Acres: 1.74 Acres

Total Parking: 85 Spaces

Standard Spaces: 81 Spaces

Accessible Spaces: 4 Spaces

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85 Room–3 Story End Loaded with Outdoor Pool

BACK OF HOUSE (NSF) Total (sf)

Administration Reception 127 WorkRoom 305 Office 147 WorkRoomCloset 48 DirectorofSalesOffice 124

Employee EmployeeRestroom 97 EmployeeBreakRoom 231

Laundry & Linen Storage MainLaundry 700 LinenStorage 147 LaundryStorage 97 HousekeepingRoom(UpperFloors) 244

Food Service FoodPreparation 198

Miscellaneous Service GeneralStorage 68 MeetingRoomStorage 153 StorageRoom(UpperFloors) 286 MechanicalRoom 253 ElectricalRoom 129 Electrical/Tel.Data(UpperFloors) 97 PBXRoom 87 ElevatorEquipment 45

Total Back-of-House 3,583

PROGRAM AREA SUMMARY Total (sf)

TotalGuestroom 32,881 TotalGuestroomSupport 5,432 TotalPublicSpace 4,302 TotalBack-of-House 3,583

Total Net Building Area 46,198 WallsandShafts/TotalEstimated 9.26% 4,715

Total Gross Building Area 50,913 Total SF per Room 599 DEVELOPED SITE SUMMARY Total (sf)

BuildingCoverage 17,391 PavedAreas(Parking,Walks,Desks,etc). 37,280 NetLandscapeArea 21,102

Total Developed Site Area 1.74 AC. 75,773

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Function Lobby 1210 LobbySeating 645 BusinessLounge 207 MeetingRoom 400

Food & Beverage Marketplace(Optional) 124 BreakfastRoom 198

Recreation FitnessRoom 538 IndoorPool 1589 FitnessVestibule 60 PoolMechanical 289 PoolStorage 120








3 story indoor PooL80 room, 50,913 gSf

site statistics






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80 Room–3 Story End Loaded with Indoor Pool














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COmfOrT SUITESCOmfOrT SUITESCOmfOrT SUITESCOmfOrT SUITES 3 Story End Loaded with Outdoor Pool

85 ROOMFLOOR 1

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3 Story End Loaded with Indoor Pool

80 ROOMFLOOR 1

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80 & 85 ROOM

FLOOR 2

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3 Story End Loaded (Indoor and Outdoor Pools)

80 & 85 ROOM

FLOOR 3

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site statistics






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85 Room–3 Story Center Loaded with Outdoor Pool






Miscellaneous Service GeneralStorage 68 MeetingRoomStorage 153 StorageRoom(UpperFloors) 286 Storage(CentraltoAllFloors) 498 MechanicalRoom 253 ElectricalRoom 129 Electrical/Tel.Data(UpperFloors) 97 PBXRoom 87 ElevatorEquipment 45








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85 ROOMFLOOR 1

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3 Story Center Loaded with Outdoor Pool

fLOOr 2 fLOOr 3

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ElevatorLobby 520 Stairs 2 1,244 Elevators 1 261 CartStorage 43 GuestLaundry 120 IceRoom(FirstFloor) 51 Vending(UpperFloors) 306 GuestroomCorridors 3,721



site statistics






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87 Room–4 Story End Loaded with Outdoor Pool














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85 ROOMFLOOR 1

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4 Story End Loaded with Outdoor Pool

FLOOR 2 FLOORS 3 & 4

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fEATUrES

• Warm and elegant facade

• Tower with upscale windows enhances the welcoming feel

• Combination of brick and stone conveys a timeless and upscale feel to the exterior

• Complex blend of earthy colors and patterns ground the building within its natural surrounding

• roofline is adaptable to a variety of roofing applications

• Extensive use of glazing enhances the indoor-outdoor connection

• Specialty lighting adds a sense of sophistication

ELEVATION

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3 Story Center Loaded with Outdoor Pool

SANDALWOOD

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ALTERNATE COLOR OPTIONS

AL

PIN

ES

OL

EIL

ELEVATION

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3 Story End Loaded with Outdoor Pool

SANDALWOOD

Comfort SuiteS

10750 Columbia Pike

Silver Spring, MD 20901

800.547.0007

choicehotelsfranchise.com

This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Comfort Inn and Comfort Suites #F-3577. For California: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 10750 Columbia Pike, Silver Spring, MD 20901, 800.547.0007.

© 2011 Choice Hotels International, Inc. All rights reserved.

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We've taken Comfort Suites to a new level.

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