WGU MARKETING LOGO USAGE REQUIREMENTS The official WGU Marketing Logo (AKA the Owl Logo) is to be used on all marketing materials. This includes: electronic and print publications, marketing correspondence, advertising, displays, and promotional items. To ensure consistency in publications and to protect the integrity of the logo, please adhere to the following rules: • The WGU Marketing Logo must be used in its entirety, with no alterations or visual distortions. • The Owl Icon must always be paired with WGU, never used alone (see below for guidelines on using WGU without the Owl Icon). • The WGU Marketing Logo may be used with or without the tagline “A NEW KIND OF U.” • The color of the WGU Marketing Logo must never be changed. It may be used in either WGU Dark Blue (PMS 540) or it can be reversed (used in white) on a dark blue or other background color that provides adequate contrast. • Never put the WGU Marketing Logo inside any box, circle, or other shape. • The WGU Marketing Logo may be reduced or enlarged as necessary, provided it is not distorted, maintains its original shape, remains legible, and meets high-quality standards. (Minimum size requirements are listed below.) The Logo must be kept proportional in width and height. If the width is reduced by 50%, the height must also be reduced by 50%. (Tip: To ensure the Logo is resized proportionally, hold down the Shift key while dragging to enlarge/reduce the Logo.) • The WGU Marketing Logo must include the trademark symbols that are provided as part of the Logo. WGU MARKETING LOGO 1
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WGU MARKETING LOGO USAGE REQUIREMENTS
The official WGU Marketing Logo (AKA the Owl Logo) is to be used on all marketing materials. This includes: electronic and print publications, marketing correspondence, advertising, displays, and promotional items. To ensure consistency in publications and to protect the integrity of the logo, please adhere to the following rules:
• The WGU Marketing Logo must be used in its entirety, with no alterations or visual distortions.
• The Owl Icon must always be paired with WGU, never used alone (see below for guidelines on using WGU without the Owl Icon).
• The WGU Marketing Logo may be used with or without the tagline “A NEW KIND OF U.”
• The color of the WGU Marketing Logo must never be changed. It may be used in either WGU Dark Blue (PMS 540) or it can be reversed (used in white) on a dark blue or other background color that provides adequate contrast.
• Never put the WGU Marketing Logo inside any box, circle, or other shape.
• The WGU Marketing Logo may be reduced or enlarged as necessary, provided it is not distorted, maintains its original shape, remains legible, and meets high-quality standards. (Minimum size requirements are listed below.) The Logo must be kept proportional in width and height. If the width is reduced by 50%, the height must also be reduced by 50%. (Tip: To ensure the Logo is resized proportionally, hold down the Shift key while dragging to enlarge/reduce the Logo.)
• The WGU Marketing Logo must include the trademark symbols that are provided as part of the Logo.
WGU MARKETING LOGO
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ACCEPTABLE COLOR USE
When designing for print, the WGU Marketing Logo must always be reproduced using the following Pantone or CMYK colors:
(Print applications generally require the use of .eps, .tif or .psd files.)
When designing and developing a web-based document, such as a web page or email document, the WGU Marketing Logo must always be produced using the following RGB and Hexadecimal colors:
(Web-based applications generally require the use of .jpeg, .png, or .svg files.)
CLEAR ZONE
An area of clear space, or Clear Zone, must always be left around the logo to ensure maximum readability. The Clear Zone around the WGU Marketing Logo must always be equal to the height of the W in WGU.
MINIMUM SIZE
To ensure legibility and recognition on printed or web materials, the WGU Marketing Logo, with or without the tagline, may not appear smaller than 0.725 inches wide in print, or 52 pixels wide in web use.
Pantone 540C - 100M - 57 Y - 12 K - 66
WGU DARK BLUE
PRIN
T
Pantone 540R - 0G - 47B - 81
HEX: #002f51
WGU DARK BLUE
WEB
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ACCEPTABLE USES
When possible, use the dark blue Marketing Logo (shown above).
It is acceptable to use the reverse (white) version of the logo (shown above) on dark blue or another background color that provides adequate contrast.
UNACCEPTABLE USES
To ensure consistency, do not alter or change the proportions of the WGU Marketing Logo in any way.
• Do not change the color or alignment of the type.
• Do not change the type font.
• Do not cover, fill, or add texture or drop shadows to the WGU Marketing Logo.
• Do not turn the WGU Marketing Logo on its side.
In addition, the WGU Marketing Logo:
• Must not be screened or appear semitransparent.
• Must not be used as a decorative border or as a background element.
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WGU
While the Owl Icon can never appear without WGU, it is acceptable to use WGU without the Owl Icon. When using the WGU as a stand-alone element, please adhere to the following rules:
• The Stand-Alone WGU Logo must be used in its entirety, with no alterations or visual distortions.
• The color of the Stand-Alone WGU Logo must never be changed. It may be used in either WGU Dark Blue (PMS 540) or it can be reversed (used in white) on a dark blue or other background color that provides adequate contrast.
• Never put the Stand-Alone WGU Logo inside any box, circle, or other shape.
• The Stand-Alone WGU Logo may be reduced or enlarged as necessary, provided it is not distorted, maintains its original shape, remains legible, and meets high-quality standards. (Minimum size requirements are listed below.) The Logo must be kept proportional in width and height. If the width is reduced by 50%, the height must also be reduced by 50%. (Tip: To ensure the Logo is resized proportionally, hold down the Shift key while dragging to enlarge/reduce the logo.)
• The Stand-Alone WGU Logo must include the trademark symbols that are provided as part of the Logo.
ACCEPTABLE COLOR USE
When designing for print, the Stand-Alone WGU Logo must always be reproduced using the following Pantone or CMYK colors:
(Print applications generally require the use of .eps, .tif or .psd files.)
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STAND-ALONE WGU LOGO (WITHOUT THE OWL)
Pantone 540C - 100M - 57 Y - 12 K - 66
WGU DARK BLUE
PRIN
T
When designing and developing a web-based document, such as a web page or email document, the Stand-Alone WGU Logo must always be produced using the following RGB and Hexadecimal colors:
(Web-based applications generally require the use of .jpeg, .png, or .svg files.)
CLEAR ZONE
An area of clear space, or Clear Zone, must always be left around the logo to ensure maximum readability. The Clear Zone around the Stand-Alone WGU Logo must always be equal to the height of the W in WGU.
MINIMUM SIZE
To ensure legibility and recognition on printed or web materials, the Stand-Alone WGU Logo, may not appear smaller than 0.5 inches wide in print, or 12 pixels high in web use.
ACCEPTABLE USES
When possible, use the dark blue Stand-Alone WGU Logo (shown above).
It is acceptable to use the reverse (white) version of the Stand-Alone WGU Logo (shown above) on dark blue or on another background color that provides adequate contrast.
5
Pantone 540R - 0G - 47B - 81
HEX: #002f51
WGU DARK BLUEW
EB
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UNACCEPTABLE USES
To ensure consistency, do not alter or change the proportions of the Stand-alone WGU Logo in any way.
• Do not change the color or alignment of the type.
• Do not change the type font.
• Do not cover, fill, or add texture or drop shadows to the Stand-alone WGU Logo.
• Do not turn the Stand-alone WGU Logo on its side.
In addition, the Stand-alone WGU Logo:
• Must not be screened or appear semitransparent.
• Must not be used as a decorative border or as a background element.
