What 4,000 io t developers say about IoT - Andreas Constantinou -VisionMobile

4,000+ developers talk about the state of IoT �..and who are the early winners in the IoT platform landscape�

© 2015 VisionMobile.com

@andreascon �

Andreas Constantinou �CEO & Founder, VisionMobile�

Adjunct Professor, Lund Uni, Sweden�

2

VisionMobile | the analysts of the developer economy�We#help#companies#understand#developers#and#create#winning#ecosystems#

clients�trusted by the top names in tech�

Developer Economics� Internet of Things�The definitive census of the

developer experience across 18,000+ developers

annually

Deep insights into long term IoT trends

Smart Home

Wearables Health & Wellness

Connected Car

Smart Home


Connected Car

Developer Reach

Reach into developers across all segments, from

Hobbyists to Enterprise IT

IoT Megatrends Breaking free of Internet and Things

Data is the new currency Consumers outweigh the CIO

Everyone will be a developer http://vmob.me/IoT15Megatrends

IoT developer and Platform landscape 2015 4,000+ IoT developers surveyed 120 countries 50+ IoT platforms examined and segmented 16 IoT platforms fully profiled 7 vertical IoT markets mapped http://vmob.me/IoT15

Based on state-of-the-art research on Internet of Things�

© 2015 VisionMobile

Agenda�

What is IoT really about? State of the ecosystem

Consumer or Enterprise? Winning platforms


1. IoT is breaking free from Internet and Things�


What is the Internet of Things (not)? �

This is a thermostat

… with an app


Ceci n’est pas un thermostat

© 2015 VisionMobile 9

Nest is a hub turning data into action�

Knowledge Action

Temperature

Presence

COx alerts

Electricity usage peaks

Human input

Weather info


Creating data apps for home, car, security, energy, health�

https://developer.nest.com/


IoT creates more value through data apps, than hardware�

(wearables)

Sensors to track your activity

Visualize my wellness and

nudge me to get fitter

data

data

data

Learning, environment-aware

thermostat

Turn the heating off when all family

members have left home (Smart Home)

(Connected Car)

Bluetooth dongle reading

vehicle data

Call emergency services and loved

ones when I’m in an accident

data (Smart City)

Sensors in the road surface

Find an empty parking spot

quickly, without frustration

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More IoT developers are working on data than apps or hardware�Hardware developers are just one subset

12

App makers

e.g. smartwatch apps, Smart Home scenarios

Device makers

e.g. fitness bands

Data-centric

e.g. smart home hub, health apps, Smart City,

system integrators, community projects

All#IoT#developers#doing#this#type#of#project# Dedicated#to#this#type#of#project#


2. The state of the IoT developer ecosystem�


53% of mobile developers are already

involved in the Internet of Things

… and many more to come

Internet of Things is Here


IoT developers “ease in” from other domains�

15

74%

of IoT developers have

less than 2 years experience


Developer segment mix is that of an early-stage ecosystem�

16

early ecosystem pre-critical mass

Windows Phone

successful ecosystem sustainable

Android

fully mature ecosystem well-understood business

(Mobile) web

Hobbyists#

Explorers#Hunters#

Guns#for#Hire#

Product#Extenders#

Data#Brokers#

Gold#Seekers#

OpCmizers#

IoT


3. Technology incubated in consumer markets will invade the enterprise�


2007: Enterprises are the obvious opportunity for smartphones�Enterprises have the money today, haven’t they?

Units shipped (millions)

Focus on existing business users Focus on well-understood needs

Attractive growth

iPhone Source: VisionMobile

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Not better for business users Not faster to market Not cheaper

Steve ballmer CEO Microsoft in 2007 https://www.youtube.com/watch?v=eywi0h_Y5_U

“Let’s see how the competition goes…”


2015: Consumer technology becomes enterprise technology�Units shipped

(millions)

iPhone Android iPad Source: VisionMobile

19


SmartCities: consumer technology invading city councils

20

“Smart” City technology

expensive road sensor network with limited geographical reach

Waze Connected Citizen program

data exchange program 20+ cities and regions already participating

Barcelona, Boston, Budapest, Catalonia, Florida , Iowa , Jakarta, Kentucky , Latvia , Los Angeles, Massachusetts , New York City, Oregon, Petropolis, Puebla, Rio De Janeiro, San José, Sydney,

Tel Aviv, Utah, Vitoria, Washington


Drones: incubated for hobbyists, now invading enterprises

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"The Phantom was simple enough for beginners, but powerful enough to

interest serious hobbyists, professional photographers, and filmmakers.“

Expensive and complex solutions

available to few

Cheap and simple solutions available to many


IoT is in 2008 in smartphone years�Units shipped

(millions)

Source: VisionMobile

22

IoT is here in terms of market evolution


0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%#

Smart#Home#

Wearables#

Retail#

Industrial#IOT#

Connected#Car#

Smart#City#

Medical#

Currently#targeCng# Planning#to#target#

IoT developer ecosystems are emerging consumer-first

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Consumer

B2B


4. The future winners in the IoT platform race�


IoT platforms across verticals

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Ecosystem Expanders Product Platformisers PaaS & Open Source

Capture value in a complementary business (indirect) Capture value from the platform (direct)

Smart Home

Wearables

Health & Wellness

Connected Car


What do the leaders have in common?�Top 3 platforms per vertical by IoT developer mindshare

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General purpose

Smart Home


Connected Car

WatchKit

HealthKit

Google Fit

HomeKit


Mobile and e-commerce developer ecosystems take the lead�Top 3 platforms per vertical by IoT developer mindshare

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General purpose

Smart Home


Connected Car

WatchKit

HealthKit

Google Fit

HomeKit

Ecosystem Expanders Trade Boosters


0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%#

Smart#Home#

Wearables#

Retail#

Industrial#IOT#

Connected#Car#

Smart#City#

Medical#

Currently#targeCng# Planning#to#target#

Winning platforms help developers to reach users�Developer interest for platforms and sector shoots up immediately

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% of IoT developers % of Connected Car developers


IoT developers are flocking to open platforms in all verticals �The beginning of network effects and winner-take-all outcomes

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HomeKit

WatchKit

HealthKit

Google Fit

Smart Home

Wearables

Health & Wellness

Connected Car


Platforms are the new standard

© 2015 VisionMobile Copyright VisionMobile 2013

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What 4,000 io t developers say about IoT - Andreas Constantinou -VisionMobile

Government & Nonprofit