What you will learnWhat are backlinks?The Importance of
backlinksBacklink structureCommon problems with building
What are backlinks?Backlinks are inbound links that are
directedtowards your website or other onlineproperties. link Web
Page Web Page Web Page 1 Web Page 1 2 2
The importance ofbacklinksBacklinks are important and are a
majorbuilding block to SEO because some searchengines, especially
Google, will give morecredit to websites that have a good numberof
quality backlinks, and consider thosewebsites more relevant than
others in theirSERPs for a search query.The number of backlinks is
an indication onthe popularity or importance of that website.
The importance ofbacklinksSearch engines calculate the
relevance of awebsite based on keywords.If there are no inbound
links going to a site,the search engines will do their best
todecide and rank the site for a keyword theydeem relevant.
The importance ofbacklinksLets look at an example: Dog Dog
Click Click Care Care Here Here Dog Dog Training Training Dog Dog
Dog Dog Care Care Care Care
The importance ofbacklinksThink of each one way inbound link as
a vote.Every time you get a relevant one way linkyour site your
sites authority increases.Its harder to influence the search
enginewith external backlinks from other websites.
The importance ofbacklinksFocus on getting QUALITY inbound
links.Just getting inbound link is not goodenough. Its the quality
of the inbound linkthat matters...
Backlink StructureWhat makes a quality link? Search Engines
consider the content ofthe sites to determine to quality of the
link. When inbound links coming from othersites have content
related to your site, thoselinks are considered more relevant to
yoursite. The higher the relevance of the inboundlinks, the greater
Backlink Structure Example of what you dont want... Poor
quality link Your Site Your Site Off Site Off Site Dog Training Dog
Training Car Racing Car Racing
Backlink Structure Example of what you do want... Good quality
link Your Site Your Site Off Site Off Site Dog Training Dog
Training Pet Training Pet Training
Backlink StructureAnchor Text: The contextual content that
ishyper linked on a webpage.
Backlink StructureHow to make the anchor text using HTML
Backlink Structure You want backlinks pointing to yourwebsites
that are using the keywords thatyou are wanting to rank in the
SERPs for. Having your Keywords in your Domain URLcan be very
helpful, but its not the end of theworld.
Common Problems with building backlinksNofollow linksBuilding
links too fastLink ExchangesTo many forum linksLow PageRank
Common Problems with building backlinks Nofollow linksNofollow
links are links that have therel=nofollow tag within the url
Common Problems with building backlinks Nofollow linksMake sure
that the links your getting are notall nofollow links. This will
make rankingwebsite for your keywords harder.You want to focus on
getting dofollow links.These are links that do not have the
Common Problems with building backlinks Building backlinks too
fastThis may flag the search engines that your(spamming) and your
site can get slapped inthe rankings.You site can get black
Common Problems with building backlinks Link ExchangesAre sites
that link to you if you place a linkback to there site. ...may be
easy to get butthey will cost you.This was popular in the 90s and
can beconsidered spam today.
Common Problems with building backlinks Too many forum
linksHaving links in your forum signature can looklike spam.Dont
put a lot of links in your forumsignature. Try to stick to having
Common Problems with building backlinks Low PageRank
LinksPageRank was developed by Google and ison a scale from 0 -10.
Ten being the highestquality score.Focus on getting links that have
high PR.These links have more authority and getindexed by the
search engines more often.