+ All Categories
Home > Documents > What Are Backlinks - 2009

What Are Backlinks - 2009

Date post: 31-Aug-2014
Category:
Upload: kevin-barnes
View: 314 times
Download: 0 times
Share this document with a friend
Description:
 
Popular Tags:
22
Backlinks Backlinks by: Kevin Barnes - Traffic Geyser by: Kevin Barnes - Traffic Geyser 2009
Transcript
Page 1: What Are Backlinks - 2009

BacklinksBacklinksby: Kevin Barnes - Traffic Geyserby: Kevin Barnes - Traffic Geyser2009

Page 2: What Are Backlinks - 2009

What you will learnWhat you will learn

What are backlinks?What are backlinks?The Importance of backlinksThe Importance of backlinksBacklink structure Backlink structure Common problems with building backlinksCommon problems with building backlinks

Page 3: What Are Backlinks - 2009

What are backlinks?What are backlinks?BacklinksBacklinks are inbound links that are directed are inbound links that are directed towards your website or other online towards your website or other online properties.properties.

Web Page 1Web Page 1 Web Page 2Web Page 2linklink

Page 4: What Are Backlinks - 2009

The importance of The importance of backlinksbacklinksBacklinksBacklinks are important and are a major are important and are a major building block to SEO because some search building block to SEO because some search engines, especially Google, will give more engines, especially Google, will give more credit to websites that have a good number credit to websites that have a good number of quality backlinks, and consider those of quality backlinks, and consider those websites more relevant than others in their websites more relevant than others in their SERP’s for a search query.SERP’s for a search query.

The number of backlinks is an indication on The number of backlinks is an indication on the popularity or importance of that the popularity or importance of that website.website.

Page 5: What Are Backlinks - 2009

The importance of The importance of backlinksbacklinksSearch engines calculate the relevance of a Search engines calculate the relevance of a website based on keywords. website based on keywords.

If there are no inbound links going to a site, If there are no inbound links going to a site, the search engines will do their best to the search engines will do their best to decide and rank the site for a keyword they decide and rank the site for a keyword they deem relevant. deem relevant.

Page 6: What Are Backlinks - 2009

The importance of The importance of backlinksbacklinksLet’s look at an example:Let’s look at an example:

Dog Dog TrainingTraining

Click Click HereHere

Dog Dog CareCare

Dog Dog CareCare

Dog Dog CareCare

Page 7: What Are Backlinks - 2009

The importance of The importance of backlinksbacklinks

It’s harder to influence the search engine It’s harder to influence the search engine with external backlinks from other websites.with external backlinks from other websites.

Think of each one way inbound link as a Think of each one way inbound link as a vote. vote.

Every time you get a relevant one way link Every time you get a relevant one way link your site your sites authority increases.your site your sites authority increases.

Page 8: What Are Backlinks - 2009

The importance of The importance of backlinksbacklinks

Focus on getting Focus on getting QUALITYQUALITY inbound links. inbound links.

Just getting inbound link is not good Just getting inbound link is not good enough. It’s the quality of the inbound link enough. It’s the quality of the inbound link that matters...that matters...

Page 9: What Are Backlinks - 2009

BacklinkBacklink Structure StructureWhat makes a quality link?What makes a quality link?

• Search Engines consider the content of Search Engines consider the content of the sites to determine to quality of the link. the sites to determine to quality of the link.

When inbound links coming from other When inbound links coming from other sites have content related to your site, sites have content related to your site, those links are considered more relevant to those links are considered more relevant to your site.your site.

• The higher the relevance of the inbound The higher the relevance of the inbound links, the greater the quality.links, the greater the quality.

Page 10: What Are Backlinks - 2009

BacklinkBacklink Structure Structure

Your SiteYour Site

Dog Dog TrainingTraining

Off SiteOff Site

Car RacingCar Racing

Example of what you don’t want...Example of what you don’t want...

Poor quality linkPoor quality link

Page 11: What Are Backlinks - 2009

BacklinkBacklink Structure Structure

Your SiteYour Site

Dog Dog TrainingTraining

Off SiteOff Site

Pet TrainingPet Training

Example of what you do want...Example of what you do want...

Good quality linkGood quality link

Page 12: What Are Backlinks - 2009

BacklinkBacklink Structure Structure

Anchor Text: The contextual content that Anchor Text: The contextual content that is hyper linked on a webpage. is hyper linked on a webpage.

Page 13: What Are Backlinks - 2009

BacklinkBacklink Structure Structure

How to make the How to make the anchor textanchor text using HTML using HTML

<a href="http://Domain.com">Wikipedia</a>

Page 14: What Are Backlinks - 2009

<a href=”get.adobe.com/reader/">Click Here</a>

Page 15: What Are Backlinks - 2009

BacklinkBacklink Structure Structure You want backlinks pointing to your You want backlinks pointing to your

websites that are using the keywords that websites that are using the keywords that you are wanting to rank in the SERP’s for.you are wanting to rank in the SERP’s for.

Having your Keywords in your Domain URL Having your Keywords in your Domain URL can be very helpful, but its not the end of can be very helpful, but its not the end of the world.the world.

http://www.Keyword.com/http://www.Keyword.com/

Page 16: What Are Backlinks - 2009

Common Problems with building Common Problems with building backlinksbacklinks

Nofollow linksNofollow links

Building links too fastBuilding links too fast

Link ExchangesLink Exchanges

To many forum linksTo many forum links

Low PageRank linksLow PageRank links

Page 17: What Are Backlinks - 2009

Common Problems with building Common Problems with building backlinksbacklinks

Nofollow linksNofollow links

Nofollow links are links that have the Nofollow links are links that have the rel=”nofollow” tag within the url code. rel=”nofollow” tag within the url code.

example:example:<a <a rel=”nofollow”rel=”nofollow” href=”http://www.URL.com/”>Keyword</a>href=”http://www.URL.com/”>Keyword</a>

Page 18: What Are Backlinks - 2009

Common Problems with building Common Problems with building backlinksbacklinks

Nofollow linksNofollow links

Make sure that the links your getting are not Make sure that the links your getting are not all nofollow links. This will make ranking all nofollow links. This will make ranking website for your keywords harder. website for your keywords harder.

You want to focus on getting dofollow links. You want to focus on getting dofollow links. These are links that do not have the These are links that do not have the nofollow tag.nofollow tag.

Page 19: What Are Backlinks - 2009

Common Problems with building Common Problems with building backlinksbacklinks

Building backlinks too fastBuilding backlinks too fast

This may flag the search engines that your This may flag the search engines that your (spamming) and your site can get slapped in (spamming) and your site can get slapped in the rankings.the rankings.

You site can get black listed...You site can get black listed...

Page 20: What Are Backlinks - 2009

Common Problems with building Common Problems with building backlinksbacklinks

Link ExchangesLink Exchanges

Are sites that link to you if you place a link Are sites that link to you if you place a link back to there site. ...may be easy to get but back to there site. ...may be easy to get but they will cost you.they will cost you.

This was popular in the 90’s and can be This was popular in the 90’s and can be considered spam today. considered spam today.

Page 21: What Are Backlinks - 2009

Common Problems with building Common Problems with building backlinksbacklinks

Too many forum linksToo many forum links

Having links in your forum signature can Having links in your forum signature can look like spam. look like spam.

Don’t put a lot of links in your forum Don’t put a lot of links in your forum signature. Try to stick to having just one.signature. Try to stick to having just one.

Page 22: What Are Backlinks - 2009

Common Problems with building Common Problems with building backlinksbacklinks

Low PageRank LinksLow PageRank Links

PageRank was developed by Google and is PageRank was developed by Google and is on a scale from 0 -10. Ten being the highest on a scale from 0 -10. Ten being the highest quality score.quality score.

Focus on getting links that have high PR. Focus on getting links that have high PR. These links have more authority and get These links have more authority and get indexed by the search engines more often.indexed by the search engines more often.


Recommended