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What are Investors Looking for when Evaluating your Business for a Potential Investment

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The HVCFI / iCANny Entrepreneur’s Breakfast Forum July 11, 2012 What Investors Look for When Evaluating Your Business for a Potential Investment
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Page 1: What are Investors Looking for when Evaluating your Business for a Potential Investment

The HVCFI / iCANny Entrepreneur’s Breakfast Forum July 11, 2012

What Investors Look for When Evaluating Your Business for a Potential Investment

Page 2: What are Investors Looking for when Evaluating your Business for a Potential Investment

Stonehenge aims to catalyze rapid growth of companies in up-and-coming markets by backing passionate entrepreneurs solving business problems. Stonehenge is focused on finding investment opportunities in underserved markets, areas where there is an abundance of entrepreneurship and innovation, but a relative shortage of locally available professionally managed capital.

Page 3: What are Investors Looking for when Evaluating your Business for a Potential Investment

Stonehenge’s Nationwide Footprint

Page 4: What are Investors Looking for when Evaluating your Business for a Potential Investment

Stonehenge is a Partner in the Communities we Serve

Page 5: What are Investors Looking for when Evaluating your Business for a Potential Investment

Why Entrepreneurship?

Page 6: What are Investors Looking for when Evaluating your Business for a Potential Investment

Why Entrepreneurship?

Page 7: What are Investors Looking for when Evaluating your Business for a Potential Investment

Why Entrepreneurship?

YOUR FACE HERE

Page 8: What are Investors Looking for when Evaluating your Business for a Potential Investment

Why Entrepreneurship?

Page 9: What are Investors Looking for when Evaluating your Business for a Potential Investment

Why Entrepreneurship?

Page 10: What are Investors Looking for when Evaluating your Business for a Potential Investment

Why Entrepreneurship?

Page 11: What are Investors Looking for when Evaluating your Business for a Potential Investment

Entrepreneurship for America’s Future

Chart from NVCA Venture Impact report, 2011 http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103

Page 12: What are Investors Looking for when Evaluating your Business for a Potential Investment

What is Venture Capital?

Chart from NVCA Venture Impact report, 2011 http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103

Page 13: What are Investors Looking for when Evaluating your Business for a Potential Investment

What is Venture Capital?

Chart from NVCA Venture Impact report, 2011 http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103

Page 14: What are Investors Looking for when Evaluating your Business for a Potential Investment

What is Venture Capital?

Chart from NVCA Venture Impact report, 2011 http://www.nvca.org/index.php?option=com_content&view=article&id=255&Itemid=103

Page 15: What are Investors Looking for when Evaluating your Business for a Potential Investment

So, START YOUR COMPANY!

Page 16: What are Investors Looking for when Evaluating your Business for a Potential Investment

Where to Get Help Early

Hudson Valley Pleasantville Syracuse

Page 17: What are Investors Looking for when Evaluating your Business for a Potential Investment

But…How will I finance it?

Making investments at the earliest stages of a company’s development

involves extraordinary risk. Young companies have little or no collateral to

secure bank loans, no assets or track records to attract financing from private equity firms and no opportunities for short term gain to

interest hedge funds. Venture capitalists step in and assume this risk by providing capital.

Page 18: What are Investors Looking for when Evaluating your Business for a Potential Investment

First…A Detour

Page 19: What are Investors Looking for when Evaluating your Business for a Potential Investment

Is Venture Capital Right for My Business

Page 20: What are Investors Looking for when Evaluating your Business for a Potential Investment

How Your Investor Sees It

Page 21: What are Investors Looking for when Evaluating your Business for a Potential Investment

How Your Investor Sees It

Page 22: What are Investors Looking for when Evaluating your Business for a Potential Investment

Back on Track

Page 23: What are Investors Looking for when Evaluating your Business for a Potential Investment

Is Your Company Appropriate for Venture Capital?

Page 24: What are Investors Looking for when Evaluating your Business for a Potential Investment

What Kinds of Companies Attract Venture Capital?

Page 25: What are Investors Looking for when Evaluating your Business for a Potential Investment

What Kinds of Companies Attract Venture Capital?

Page 26: What are Investors Looking for when Evaluating your Business for a Potential Investment

How to Find the Right Match

Page 27: What are Investors Looking for when Evaluating your Business for a Potential Investment

There exists a HUGE Capital Gap when you need it most

Typical starting pointat which venture capitalinvestment takes place

Concept

SEED/Start-Up

Individual AngelsAngel Groups

Early Stage VC

Mid/Later Stage VCCAPITAL GAP

Friends/Family

AchievingLiquidity Event

"Capital Gap"15

EARLY GROWTH LATER

NegativeReturns

STAGE

FUNDER

($ millions)Revenue

20

25

Start-Up

7

Years

5

10

1 2 3 4 5 6

Page 28: What are Investors Looking for when Evaluating your Business for a Potential Investment

VC Financing is Increasingly Hard to Find

Page 29: What are Investors Looking for when Evaluating your Business for a Potential Investment

Regionally Active Early Stage Funding Assistance

Page 30: What are Investors Looking for when Evaluating your Business for a Potential Investment

Where does Stonehenge Growth Equity fit in?

Growth Stage: Post product, revenue, market introduction • Mitigates technology risk • Mitigates market adoption risk • Mitigates financial risk

Mitigate risk, support rapid growth • Business model is proven and scalable • Capital invested is used to support

accelerating growth • Significant upside with improved win/loss ratio

Technology-Enabled Businesses • Applying technology to solve

business problems • Typically recurring revenue models • No capital intensive R&D cycles • Usually software and/or services

Page 31: What are Investors Looking for when Evaluating your Business for a Potential Investment

Where does Stonehenge Growth Equity fit in?

Stonehenge Focus • Intersection of Healthcare and IT • Post product development, early revenue,

reference customers • $1 million investment (including match)

What we won’t do • Drug Discovery • Medical Devices • Science Projects • Heavy hardware investment

Innovate NY • $5 million allocation + matching funds • Seed-stage fund • New York based companies

Page 32: What are Investors Looking for when Evaluating your Business for a Potential Investment

Active Partnership Promotes Success

Active Board Participation • Strategic Planning • Sales & Marketing • Corporate Governance

Deep Network of Relationships • Recruiting • Service Providers • Other Investors

Trusted Advisors to Entrepreneurs • Support early stage companies • Honest feedback, timely response • Willing to talk before you’re ready for investment

Page 33: What are Investors Looking for when Evaluating your Business for a Potential Investment

Keys to Attract Capital: Management Team

Page 34: What are Investors Looking for when Evaluating your Business for a Potential Investment

Keys to Attract Capital: Solve a BIG Problem

Page 35: What are Investors Looking for when Evaluating your Business for a Potential Investment

Keys to Attract Capital: Generate Revenue

Page 36: What are Investors Looking for when Evaluating your Business for a Potential Investment

Keys to Attract Capital: Be Passionate

Page 37: What are Investors Looking for when Evaluating your Business for a Potential Investment

Thank You Brian S. Model Managing Director, Stonehenge Growth Capital 152 West 57th Street, 20th Floor, New York, NY 10019 (212) 265-9380 [email protected]


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