Differences between marketing in a developing and developed market

Possibilities in Developing markets

Grameenphone marketed cell phones to 35,000 villages in Bangladesh

Colgate-Palmolive rolled into Indian Villages and became a huge success

Corporation GEO builds low-income housing in Mexico

% Revenue from Developing Markets

Developing markets

BrazilRussi

a

China

Indonesia

South Africa

IndiaBangladesh

BRIC Countries

Many companies prefer to sell to neighboring countries because they understand them better and can control their entry costs more effectively

PROXIMITY

Psychic Proximity determines choices. Given more familiar language, laws, and culture, many U.S. firms prefer to sell in Canada, England, and Australia.

Recap :• Possibilities in Developing market• Revenue from developing market• Developing Countries• BRIC Countries• Evaluating Personal Markets

CREDITS :

www.mappingwords.comwww.allianceboard.comwww.operationworld.orgwww.dreamstime.comwww.plrinternetmarketing.comOpenmarkets.inwww.firststopshop.co.ukLizprovasi.wordpress.comwww.slideshare.netwww.geogroup.com