Date post: | 10-Feb-2017 |
Category: |
Marketing |
Upload: | sameer-mathur |
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CRAFTING THE BRAND
POSITIONING
4. What Are The Differences In Positioning And Branding With A Small Business?
Building brands in a small business is a challenge because these firms have limited resources and budgets.
Hence both focus and consistency are critically important.
Creativity is also paramount-finding new ways to market new ideas about products to consumers.
Some specific branding guidelines for small business are follows:
Creatively conduct low cost
marketing research.
Employ a well-integrated set of brand elements.
Create buzz and a loyal brand community.
Leverage credible secondary associations to gain respect.
Low cost Research
Integrated brand elements
Loyal brand community
Leveraging other associations
Summary:
Remember : Small businesses do not have the luxury to make mistakes. They must design and implement marketing programs Carefully!
CREDITS http://www.fontsquirrel.com/
https://images.google.com/
https://evernote.com/skitch/
http://www.colourlovers.com/
Marketing Management : A South Asian Perspective 14th Edition (English)
That’s all!
Thank you!
Created by Aditya Goel, IIT Roorkee, during an internship by
Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com