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What are the pros and cons of database marketing

Date post: 15-Aug-2015
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PROS AND CONS OF DATABASE MARKETING
Transcript

PROS AND CONS OF DATABASE MARKETING

Organized collection of comprehensive information about individual customers or prospects

Customer Database

How are this

databases used?

Data Warehouses & Mining Data is collected and organized into Data warehouses, where marketers can analyze

them to draw inferences about an individual customer

Pros

a To identify prospects

aTo decide relevant

customers for different offers

a To deepen customer

loyalty

a To reactivate customer purchase

a To avoid serious

customer mistakes

Cons

aSome situations are just not conductive

to database management

a Large Investment and Skilled

Staff

a Everyone may not be customer

oriented

a Not everyone wants

relationship

a Assumption may not hold

true

a

Disclaimer

Created by Palak Goyal, IIT Kharagpur during an internship by Prof. Sameer Mathur, IIM Lucknow

IIMInternship.com


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