What Brands &

Publishers Can Learn

From The Future of

Content

@tomcritchlow

www.distilled.net

How To Deliver

Documents

Brands Will Be The World’s Biggest Publishers

Publishers: Your USP Is Independence

v

Brands: Hire a Chief Content Officer

How To Deliver

Documents

Content Needs Outreach

Publishers: Engage Influencers

Brands: Guest Posting for Traffic

http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/

As more of our attention shifts online, its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native

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How To Deliver

Documents

Great is (a lot) Better Then Good

Publishers: Longform FTW

http://open.salon.com/blog/kerry_lauerman/2012/02/03/hit_record

33 percent fewer posts; 40 percent greater traffic – salon.com

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Brands: Cross-team Success

How To Deliver

Documents

We Live in a World of Data

Publishers: Data Journalism

http://www.bbc.co.uk/news/world-15391515

Brands: Build Data Into Your Marketing

http://blog.okcupid.com/index.php/10-charts-about-sex/

How To Deliver

Documents

Tools!

Zemanta

Contently

Infogram

slideshare.net/tomcritchlow/

Tom Critchlow

VP Operations NYC

www.distilled.net

tom.critchlow@distilled.net

@tomcritchlow

Fiercely curious. Passionate

about learning. Email me!