What Brazil Can Teach the World in Terms of

Innovation, Passion !and Engagement!

What comes to your mind when you

think about Brazil?

Pedro, a marketing

genius

At Turtle Beach, in Buzios,

Rio de Janeiro, baked corn cost

R$ 1,50 on a kiosk. Pedro charged R$ 2,00. And

offered dental floss for free!

Brazil has a history of economic boom and

bust. Our development had been hampered by high inflation and

foreign debt, until economic reforms in the 1990’s. That was

the start of estability of the economy.

Where are we now?

Retail Sales grew 5,9% in 2009

Unemployment in December was 6,8%

Average workers wage raised 2,2% in 2009

Brazilian Population: 192 million

Shopping Malls: 397

Major Markets  Consump0on  # Shopping Centers 

Sao Paulo  8,52%  50 

Rio de Janeiro  5,31%  29 

Belo Horizonte  1,97%  17 

Brasilia  1,87%  12 

Salvador  1,65%  10 

CuriAba  1,52%  13 

Fortaleza  1,29%  8 

Porto Alegre  1,25%  15 

Recife  0,95%  5 

Goiania  0,91%  8 

SOCIAL STRATIFICATION 

UPSCALE  MIDDLE CLASS  POOR 

79% of customers at Brazilian malls belong to levels A and B

Source: Abrasce

MAIS SHOPPING LARGO 13 / SP 

Passion can be an opportunity for

brand positioning.

The same can happen with compassion

Engagement actions intended to

educate and motivate retailer’s

employees

And to engage customers

Customers at MorumbiShopping earned a pair of exclusive designed sandals as a gift

when purchased R$ 200.

And then... Let’s talk?