WHAT BUYING SITUATIONS DO

ORGANISATIONAL BUYERS FACE?

Business buyers face many decisions in making a purchase whose number depends on the complexity of the

problem , newness of buying requirement, number of people involved

and time required

THE 3 TYPES OF BUYING SITUATIONS ARE :

1.STRAIGHT REBUY

2. MODIFIED REBUY

3. NEW TASK

STRAIGHT REBUY

The purchasing department reorders supplies on a routine basis and chose from suppliers from an approved list

MODIFIED REBUY

Buyers want to change product specification, prices, delivery requirement and other terms.

NEW TASK

A purchaser buys a product or service for the first time

SUMMARY

Created by :Maulshri Pathak

Internship under :

Prof. Sameer MathurIIM, Lucknow

www.iiminternship.com