The Business Value of Social Software.

Adam BrownDirector Technology & Business DevelopmentConnections SpecialistIBM Champion

abrown@isw.net.auTwitter: adambrownausBlog: www.collaborationblueprint.comLinkedIn: http://au.linkedin.com/in/adambrownaus

What we are going to cover:➢ What is Social Business and why should we bother?➢ What is the Business Value?➢ How do we Drive User Adoption?➢ Plenty of Demos➢ How to start your engines.....

➢ Interaction & Questions are good!

But first a few questions for you....➢How many of you use email?

➢ Ok. Silly question. We all do.➢How many use Facebook/LinkedIn/MySpace?➢How many have watch a video on YouTube?➢How many have used Wikipedia?➢How many have used eBay or Amazon?➢How many have shared a file on DropBox?

➢Ok. Silly questions again. We all do!! We are all using Social Software already. Just in the public domain.

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Online software that enables building and leverage of networks

Users are both consumers and

producers of content

Multiway communication

instead of one-way

Connections are managed

thru invitations

and sharing of networks

Self selected communities

More open than closed

Voluntary. People

choose what to share

Typically browser based with open API for integration

Easy to use. Minimal Training required.

So what is social software? (cont)

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So what is social software? (cont)

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Connections Overview

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Knowledge Accidents: How do you encourage discovery of actionable

knowledge?

Wisdom of the Crowd:Who do you ask when you don’t know who to

ask?

Lotus - R5 I Am 60 sec.mpg

Business Benefits – Expertise Location

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Expertise Location:How do you find the expert or knowledge when you need to?

Business Benefits – Expertise Generation

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Expertise Generation: Knowledge must

flow..... and be captured in the flow.

Business Benefits – Digital Trail

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Digital Trail:Who created it? Who

shared it? What versions are there? Who needs to

be updated?

Business Benefits – Get Out Of Mail Jail

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Mail!

Business Benefits – Organic Sharing

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Organic Sharing: Like, Vote, Recommend, Notify

Ok...so now we know some of the reasons why...

It should be easy...it is just a browser app after all...

The Challenge....getting people to use the new collaboration tool.

How do we drive user adoption?

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Content is King!No Users no GloryContent Seeding

Driving User Adoption – Put It In front of their eyeballs!

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Put It In Front Of Their Eyes:In context Integration

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“ the value of a network is proportional to the square of the number of its connected users ”Bob Metcalfe

Driving User Adoption – Measure & Reward

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Measure & Reward:Tangible and

Intangible

Driving User Adoption – In Place Learning

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In Place Learning:Make it easy to learn

as they work.

Driving User Adoption – Walk The Talk!

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Walk The Talk: Enable the leaders to lead by example

Have an adoption plan...

Identify Business Objectives & Create Pilot Use Cases

Define narratives and set expections of participants

User enablement & training

Content Seeding

Story Board depicting use cases

How to start your Engines?

ISW Ignition Pilot Program for Connections

ISW’s Ignition for Lotus Connections program can kick start your Social Software engine and provide the opportunity to perform a true proof of concept backed by the experts at ISW. Rather than a 1 or 2 day half baked proof of concept, you will get a fully featured hosted Connections environment for 60 days to explore and test for your real world needs.

ISW Ignition Workshop

Onsite workshop to explore in detail how Connections can help your business achieve the benefits we discussed. ISW is offering the workshop for FREE.

How Do You Start Your Engines!

To get started today all you need to do is contact ISW and schedule your Ignition! ISW will meet with you and answer any questions you might have to make sure you are accelerating your proof of concept faster than Michael Schumacher!

How to contact me:abrown@isw.net.auTwitter: adambrownausBlog: www.collaborationblueprint.comLinkedIn: http://au.linkedin.com/in/adambrownaus

Contact ISW at:ignition@isw.net.auhttp://www.isw.com.au/connections1800 456 001