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| Date post: | 30-Oct-2014 |
| Category: |
Technology |
| Upload: | christoph-burgdorfer |
| View: | 420 times |
| Download: | 5 times |
How did we get here?
400’000 Years ago...
... the emergence of language for the first time allowed exchanging ideas between individuals
40’000 Years ago...
... the emergence of writing for the first time allowed storing ideas across generations
500 Years ago...
... the emergence of printing with moveable types for the first time allowed multiplying thoughts and allowing others to build upon each
other’s ideas
A few years ago...
... the emergence of the internet for the first time allowed anyone to have access to a global audience.
A few years ago...
... especially the web 2.0 gave people the possibility to retrieve as well as create content. It brought the dialogue back into mass communication.
What happens next?
Three Ideas
1. Mobile
Mobile Web...
... is more than just mobile optimised websites.
Mobile Context ...
... is changing the content. Content and context are getting increasingly interwoven.
Things & People have URLs...https://foursquare.com/v/st-pauls-cathedral/4ac518cef964a520f5a520e3
https://twitter.com/BarackObama
http://www.rottentomatoes.com/m/matrix/
http://www.DrinksOfTheWorld.com/Fanta-icy-lemon
... connecting them with their virtual counterparts on the web. Mobile devices act as a bridge.
Mobiles become Sensors
LocationMovement
Camera
Near Field Communication
(NFC)
Thanks to mobile, the future Web will be aware
of your context.
2. Trust Issues
One of my hobbies...
... is flying RC helicopters in the park.
Sometimes they crash...
... then I need replacement parts ...
I check the internet...
... and find pages I’ve never seen. This may be the best website to buy spares, but can I trust them and give them my credit card details?
Who knows?
Ratings Everywhere!
... but can I trust those ratings?
Who knows?
User generated content everywhere!
... can I trust in what people put on the web?
How can we know what to trust on the web?
We need to map trust!
Solution: The Web of Trust
Solution: The Web of Trust
3 degrees of trust
Thanks to social networks, the future Web will be
more trustworthy.
3. Language Barriers
The internet is becoming less and less about computers ...
The internet is becoming less and less about computers ...
... and more and more about people.
The internet is becoming less and less about computers ...
... and more and more about people who communicate.
Salut
Ciao
Hi
!"#$%
你好
नम#$
There are now more Chinese...
... using the Internet than Americans.
The big guys are working on it...
... but it’s still in its infancy.
The big guys are working on it...
... but it’s still in its infancy.But within 10 years, I expect we’ll have acceptable machine translations.
Thanks to machine translation, the future Web
will be language independent.
Conclusion
Mobile will render the Web context awareA network of trust will connect people with trustworthy contentMachine translation will help overcoming language barriers and make the world’s content accessible to the world’s people
