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What Dig i tal Marketers Need to See in Server Log Files

Samuel ScottDirector of Marcom

Logz.iohttp://logz.io

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Only your own server log files are 100% accurate!

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But few think to go through all of this overwhelming data!

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How to Analyze Your Logs

• DIY guides from Apache, IIS, and NGINX• Export file batch into Excel — Moz

• Proprietary software: Splunk• Open-source: ELK Stack• SaaS: Logentries, Logz.io, and SumoLogic

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What to See

Bot Crawl Volume

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What to See

Response Code Errors

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What to See

Temporary Redirects

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What to See

Crawl Budget Waste

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What to See

Duplicate URL Crawling

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What to See

Crawl Priority

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What to See

Last Crawl Date

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What to See

Overall Crawl Budget

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Further Reading• Server Log Analysis for Technical SEO —

Logz.io (this has the solutions to the problems I’ve outlined)

• SEO Finds in Your Server Logs — Moz

• Log File Analysis: The Most-Powerful Tool in Your SEO Toolkit — BrightonSEO

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Thank you!

Samuel ScottDirector of Marcom

Logz.io

samuel@logz.io