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AUSTRALIAN CANOLA What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group
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Page 1: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

AUSTRALIAN CANOLA What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group

Page 2: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

AUSTRALIAN CANOLA What customers want from Australian canola

•  Security of supply •  Quality

THE RIGHT TONNES

•  Integrated supply chain •  Geographical spread

THE RIGHT PLACE

•  Sales program •  Pricing

THE RIGHT TIME

Page 3: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

SECURITY OF SUPPLY Australian production trending higher

1.0  

1.5  

2.0  

2.5  

3.0  

3.5  

4.0  

4.5  

2009/10   2010/11   2011/12   2012/13   2013/14  

Millions  

Canola Production

Source: ACF Source: ACF

Page 4: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

SECURITY OF SUPPLY Australian bulk canola exports - 2012/13

Source: ACF Source: ACF

Page 5: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

SECURITY OF SUPPLY Australian bulk canola exports - 2013/14 (YTD)

7%  

52%  

8%  

19%  

5%  

10%  

Bulk  Export  Market  Share  

Cargill    

CBH  

Emerald  

Glencore  

Graincorp  

Toepfer  

Source: ACF Source: ACF

Page 6: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

THE RIGHT QUALITY Geographical spread to manage risk of seasonal variance

Source: CBH, Viterra, GNC

40   42   44   46  

Port Adelaide

Port Lincoln

Geraldton

Kwinana

Albany

Esperance

Portland

Geelong

Melbourne

Kembla

Newcastle

Oil Quality

Page 7: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

INTEGRATED SUPPLY CHAIN Focus on quality validation and control

Page 8: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

THE RIGHT PLACE Multiple load port options to balance risks

Page 9: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

THE RIGHT PLACE Geographical spread - canola exports by State

0.0  

0.5  

1.0  

1.5  

2.0  

NSW   VIC   SA   WA  

Millions  

2012/13  Bulk  Exports  

Source: ACF

0.0  

0.5  

1.0  

1.5  

2.0  

NSW   VIC   SA   WA  

Millions  

2013/14  Bulk  Exports  YTD  

Source: ACF

Page 10: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

THE RIGHT PLACE Do suppliers have a Plan B?

Page 11: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

THE RIGHT TIME An concentrated sales program

Page 12: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

•  Customers require different pricing methods, need to have flexibility to meet customer needs. –  Flat price and/or basis differential –  Futures execution (inc. EFP) –  Foreign exchange orders –  Customer order management

THE RIGHT TIME Customer specific pricing mechanisms

Page 13: What do customers want?...What do customers want? 10 March 2014 Don Campbell – Head of Trading CBH Group AUSTRALIAN CANOLA What customers want from Australian canola • Security

CBH GROUP

OUR CUSTOMERS OUR GROWERS

MARKETING & TRADING

STORAGE & HANDLING

SHIPPING

PROCESSING

Our business

Flour millers, Maltsters

Feed manufacturers

Oilseed crushers

Food processors

6 flour mills: Vietnam, Indonesia, Malaysia

> 1 million tonne demand

70% from Australia

Load 10 million tonnes per year

Stevedoring

Charter > 4 million tonnes

4500 members

10-14 million tonnes production

Largest Co-op in Australia

197 sites

4 ports

20 million tonnes storage capacity

Trade > 8 million tonnes Offices in HK, Japan, USA Export to Asia, Middle East, Europe Largest bulk exporter from Australia


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