What do you think of this photo’s crop?

1. Look at PhotoShop, what is everything

2. Do 5 basic steps - Darla photo

3. Cropping tool - Darla photo

4. Lasso tool - Football photo

5. Layers, smudging, save .png - if time

Make this photo look like this

• Cropped and sized • Color corrected (white point) • Midtones brought out • Left corner toned down (lasso) • Saved as a .jpg

Starting to design

Different publications

Newspapers

Web pages

Magazines Books

Learning design

Start with newspapers • Basic rules for all other publications

• Consistent terminology

What page elements are called

There’s more than just what’s on these slides

Basic elements of a page Text (body copy)

Story

Refers

Cutlines (photo credit above it)

Nameplate

Basic elements of a page Photos and/or graphics

Main art (lead photo)

Secondary photos

Info graphic (map)

Mug shot

Index

Basic elements of a page Headlines

Main head (1 deck)

Subhead (2 decks)

Headline (4 decks)

Special headlines

Sidesaddle head

Kicker Main

Sub

Hammer head

Subhead

Sig

Type faces

This font is: Georgia, 24 pt

This font is: Times New Roman, 24 pt (default font)

This font is: Verdana, 24 pt

This font is: Arial, 24 pt

Serif font

Sans serif font

Old rule: Try not to mix serif and

sans serif fonts on a page

Today’s rule: If it looks good,

go for it

Type size

Size of type is measured in points

72pt = 1 inch

11 pt

20 pt

40 pt

72 pt pqpqpqpqpqp

hloooohlhoolhlhl

Descender

Ascender

Defaults: Cutlines - 9 pt

Body copy - 11 pt Main headline - 40 pt

Subhead - 30 pt

Most programs: 12 pt

Times New Roman

Spacing text Tracking (kerning)

Controls space between letters

This is a sentence - normal

T h i s i s a s e n t e n c e - loose

This is a sentence - tight

Both are used to make copy fit

Leading

Controls space between sentences

This is a sentence with normal leading

This is a sentence

This is a sentence with less leading

with more leading

1 column

Adnan Ghalib was served with court papers early Saturday morning at his Burbank house with orders to stay away from former fling Britney Spears. The paparazzo was half undressed when he was slapped with the papers…and he wasn’t alone. “He was naked from the waist up,” a source tells E! News exclusively. “And he was back living with his estranged wife in Burbank.”

Adnan Ghalib was served with court papers early Saturday morning at his Burbank house with orders to stay away from former fling Britney Spears. The paparazzo was half undressed when he was slapped

with the papers…and he wasn’t alone. “He was naked from the waist up,” a source tells E! News exclusively. “And he was back living with his estranged wife in Burbank.”

2 columns

Column width

1 column (different sizes)

2 column

What’s this called?

Lead or Main headline

Subhead

Subhead

What’s this called?

Refer

Mug shot

Main art (lead photo)

What’s the column width?

5 columns

1 column

Writing headlines Headlines are THE most read part of a newspaper

Designers write the headlines, though reporters sometimes

suggest them

Writing good headlines is a skill;

you need to practice

“Normal” headlines

Headlines

Subheads

Write in present tense and be active

Short and punchy

Watch out for bad breaks

as opposed to:

Watch out for bad

breaks

Trapped white space

Either break the headline earlier or write more

President Barack Obama on Friday proposed $33 billion in tax credits to coax small businesses into hiring workers as he underscored his commitment to pushing job creation to the top of his agenda. With public frustration over double-digit unemployment eroding his popularity, Obama has begun rolling out initiatives aimed at backing up his jobs pledge made in his economy-focused State of the Union Address earlier this week. The latest proposal calls for a $5,000 tax credit for every net new worker hired in 2010. The amount would be capped at $500,000 per firm to make sure that the bulk of the benefits go to small businesses. "The economy is growing but job growth is lagging," Obama told workers at a custom-machine plant in Baltimore. He spoke after the release of data showing U.S. gross domestic product expanded at a faster-than-expected 5.7 percent in the fourth quarter, a trend he hailed as a "stark improvement" compared to economic decline a year ago.

Write a headline

Write a headline and subhead

This was a role reversal in more ways than one. Two weeks ago when the FedEx Cup playoffs began, Rory McIlroy was just starting his interview when he noticed Tiger Woods waiting his turn at the back of the room. It prompted the 23-year-old from Northern Ireland to jokingly say he would like to go off first against Woods in the Ryder Cup and "kick his (behind)." They both laughed, and later had lunch together at Bethpage. On the day before the BMW Championship at Crooked Stick, it was McIlroy who came into the back of the room to wait on Woods. And while there were no playful exchanges, a question that came McIlroy's way after Woods had left showed how much times are changing.

MOUNTLAKE TERRACE, Wash. - Police knew something wasn’t quite right after they spotted a man driving a piece of construction lift equipment down a street at 3 a.m. on Thursday. The man, who apparently had been drinking, was in the lift bucket of the Genie Boom with an unopened six-pack of beer and a bag of beef jerky when police pulled the vehicle over. He was clocked at 2 mph.

Write a hammer head and subhead (1 deck hammer, 2 deck subhead)

CHARLOTTE, N.C. – Michael Waltrip will run a No. 15 car in this year's Daytona 500 to commemorate the 10-year anniversary of his first Daytona victory — and the death of his late boss and friend, Dale Earnhardt.

MAYFIELD, Ky. – Gov. Steve Beshear deployed every last one of his Army National Guardsmen on Saturday, with his state still reeling after a deadly ice storm encrusted it this week.