Date post: | 27-May-2015 |
Category: |
Technology |
Upload: | adtech |
View: | 1,270 times |
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Left Brain Functions Right Brain Functions
uses logic uses feeling
detail oriented “big picture” oriented
facts rule imagination rules
words and language symbols and images
present and past present and future
maths and science philosophy & religion
can comprehend can “get it” (i.e. meaning)
knowing believes
acknowledges appreciates
order/pattern perception spatial perception
knows object name knows object function
reality based fantasy based
forms strategies presents possibilities
practical impetuous
safe risk taking
Marketing Data Sales Data
+
1. Get Executive Sponsorship
2. Align implementation with Business Objectives
3. Invest in Staff/Training & Tools (90/10)
4. Establish and Maintain Corporate Standards
5. Deliver Quick Wins
6. Validate the Data
7. Hold People Accountable (KPIs)
Media agencies in a privileged position
Media Agency
Client
Media Owner
Technology Provider
Own Investment
Current situation
PlanningPlanning BuyingBuying AnalyticsAnalytics
Majority of data sources not integrated
A data-driven outlook
Benefits:
View across Paid, Owned, Earned
Costs and results for entire campaign in one place
Real time data analysis = real time optimisation
HOME
Sit back
Entertainment Focus
Catch Up
WORK
Sit Forward/Task Oriented
“Lunch time, Prime Time”
Free content model
ON-THE-GO
Commute
Personalised
Time Critical
8m Unique Records