This publication describes many of the different design services that Ari Sutton can provide for a business. This verision includes a current price list for design services.
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321-505-2472 1 http://www.arisuttonstudios.com 21 August 2011 Design Times a special needs chorus Contents Branding 1 Market research 1 Style Manual 1 Logo. 1 Print Advertising 2 Web/Electronic Advertising 2 Training Materials 2 Writing and Communications 2 Consultation 2 Collateral Designs 2 Branding W hat is a brand? According to Marty Nuemeier your brand “is not what you say it is.. it is what they say it is.” (The Brand Gap) Your brand is your clients’ perceptions about your products and services. If you don’t know what your clients think about you, don’t guess. Ask them. They will tell you how the public sees your company. Their perception is the basis of your brand identity. Having a good understanding about your brand will help you build upon its strongest points. Your brand should be designed in a way that accentuates the positives, showing your brand in a way that the public will find it immediately recognizable. Ari can help you determine the aesthetic aspects that will best help you succeed. Color theory can assist you in choosing a palette that will support your company’s image. Typography can make or break your brand. Ari has the expertise to help you choose typefaces and fonts that will enhance your brand. Ari will use images, textures, and key words and phrases to set the tone and voice of your company’s style. He will help you choose appropriate design elements that will make your identity strong. Logo Y our logo can consist of words, an image, or a combina- tion of both. It is a mark that is used to identify your company. For web- based logos moving avatars can take the place of static images. Ari will use the colors, type- faces, and images you have chosen to develop an original logo, which will become identified with your company or product. Ari uses the iterative pro- cess, which means that he will draw out many ideas until he gets rid of all the cliche ones, so he can arrive at more innovative concepts. Using that process ensures that Ari’s clients have original logos that are strong branding tools. Your logo can become the central piece around which your brand identity can be developed. Edition 1 Volume 1 A logo can represent your brand Public Wonders: What can Ari do for my business? Market research A ri Sutton can conduct re- search to figure out which aspects of your brand should be emphasized. He explores the market to determine the nature of your tar- get audience, and your brand’s com- petitive stance in the marketplace. Ari will develop a SWOT analysis to help you determine what your advantages and disadvantages are, and he will de- velop a marketing plan to help mini- mize your weak- nesses, and maxi- mize your strengths. Design research will become the key to developing an ef- fective campaign. Style Manual O nce all of the design ele- ments have been chosen for your brand, and the logo is de- veloped, Ari can create a style manual. It will ensure that any designer can work on your brand without changing your brand identity, because it sets the standards that must be fol- lowed in all brand decisions.
Transcript
321-505-2472 1 http://www.arisuttonstudios.com
21 August 2011
Design Times
a special needs chorus
ContentsBranding 1Market research 1Style Manual 1Logo. 1Print Advertising 2Web/Electronic Advertising 2Training Materials 2Writing and Communications 2Consultation 2Collateral Designs 2
BrandingWhat is a
brand? According to Marty Nuemeier your brand “is not what you say it is.. it is what they say it is.” (The Brand Gap) Your brand is your clients’ perceptions about your products and services. If you don’t know what your clients think about you, don’t guess. Ask them. They will tell you how the public sees your company. Their perception is the basis of your brand identity.Having a good understanding about your brand will help you build upon its strongest points. Your brand should be designed in a way that accentuates the positives, showing
your brand in a way that the public will find it immediately recognizable. Ari can help you determine the aesthetic aspects that will best help you succeed. Color theory can assist you in choosing a palette that will support your company’s image. Typography can make or break your brand. Ari has the expertise to help you choose typefaces and fonts that will enhance your brand. Ari will use images, textures, and key words and phrases to set the tone and voice of your company’s style. He will help you choose appropriate design elements that will make your identity strong.
LogoYour logo can
consist of words, an image, or a combina-tion of both. It is a mark that is used to identify your company. For web-based logos moving avatars can take the place of static images. Ari will use the colors, type-faces, and images you have chosen to develop an original logo, which will become identified with your company or product. Ari uses the iterative pro-cess, which means that he will draw out many ideas until he gets rid of all the cliche ones, so he can arrive at more innovative concepts. Using that process ensures that Ari’s clients have original logos that are strong branding tools. Your logo can become the central piece around which your brand identity can be developed.
Edition 1 Volume 1
A logo can represent your brand
Public Wonders: What can Ari do for my business?
Market researchAri Sutton can
conduct re-search to figure out which aspects of your brand should be emphasized. He explores the market to determine the nature of your tar-get audience, and
your brand’s com-petitive stance in the marketplace. Ari will develop a SWOT analysis to help you determine what your advantages and disadvantages are, and he will de-velop a marketing
plan to help mini-mize your weak-nesses, and maxi-mize your strengths. Design research will become the key to developing an ef-fective campaign.
Style Manual
Once all of the design ele-ments have been chosen
for your brand, and the logo is de-veloped, Ari can create a style manual.
It will ensure that any designer can work on your brand without changing
your brand identity, because it sets the standards that must be fol-
lowed in all brand decisions.
321-505-2472 2 http://www.arisuttonstudios.com
CollateralDesigns:What are they and how can they help?
These include any designs
that can be used to help sell your main products or services. Collateral design includes tags, labels, shopping bags, ap-parel with the com-
pany logo, statio-nery, signage, auto graphics, and so much more. Ari can help you determine which kinds of col-lateral designs will work best to pro-mote your business. Ari can design products to
advertise your brand
Print AdvertisingThere are many kinds of
print ads that can be developed in your brand’s style. Some of these include:Magazine AdsNewspaper AdsFlyersBrochuresBusiness CardsNewslettersCatalogs
GuidesPost CardsBillboardsEach type has benefits depend-ing upon your target audience, and your company’s advertis-ing budget. Ari can help you decide what kind of advertis-ing is best for your business so that you get the most return for your advertising dollars.
Web/Electronic AdvertisingAnother area
to explore for reaching your target market-base is elec-tronic advertising. It can come in the
form of Websites, Banner Ads, eBooks, Apps for Mobile Devices, and so much more. These kinds of ads can
be more engaging because they can employ interactive features. Explore the web’s marketing potential with Ari.
Click image to play video
Training MaterialsAri special-
izes in using emerging tech-nologies to present education materials. Whether you need training materials for K-12 students, or
for corporate em-ployees, your cur-riculum can become more engaging if you let Ari design the medium that will be used to de-liver the materials.
Writing and Communications
Large corpora-tions have
both internal and external commu-nications depart-ments. Internal
communications typically create documents for informing employ-ees about policy changes. They take employee surveys to ensure that policies and pro-cedures are being followed. External communications are intended for audi-
ences outside the organization. They include marketing materials, client surveys, and other business corre-spondence. Ari can use his writing and design expertise to help your manage your internal and external commu-nications efforts.
Ari can also work for your
company as a con-sultant to help you make the appropri-ate brand, design,
and communica-tions decisions. Using Ari Sutton as a consultant can help prevent costly errors in your mar-
keting strategies. Large corporations have the ability to have writers and designers on staff. They may even
have a CBO — Chief Branding Officer to help with all deci-sions that relate to the company’s brand. Smaller
companies don’t have that luxury, so it is crucial to have a design and brand-ing consultant at your disposal so you
can operate your small business with the same certainty that larger corpora-tions do for a frac-tion of the cost.
Des
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Relax! Let your communication materials work for you.
Whether I’m on vacation in the tropics, or busy
behind my desk at work, it is comforting to know
that my marketing materials and publications
are working effectively for my business. Ever
since I hired a communications specialist my
marketing efforts have become more successful.
You can increase your company’s ROI by having
an in-house communications specialist.
Charles {Ari} Sutton has the skills to help your
business succeed. Call Ari at 321-505-2472 to
find out how he can help your team, and improve
your communications.
Consulting: Why do I need a design consultant?
Call Ari today to find out all the
ways your company
can benefit from
design!321-505-2472
321-505-2472 3 http://www.arisuttonstudios.com
Price List
Prices do not include expenses or costs for subcontractors, and they are subject to change without notice.
Product or Service Local Company
National Company
International Company
Comprehensive Branding Service(new brand or total rebrand)
Print Ads Size Distribution PriceMagazine or Newspaper Ad full page small (local) $199Magazine or Newspaper Ad full page medium (state-wide) $399Magazine or Newspaper Ad full page large (major city or national) $799Magazine or Newspaper Ad 1/2 page small (local) $125Magazine or Newspaper Ad 1/2 page medium (state-wide) $250
Magazine or Newspaper Ad 1/2 page large (major city or national) $499Magazine or Newspaper Ad 1/4 page small (local) $75Magazine or Newspaper Ad 1/4 page medium (state-wide) $175Magazine or Newspaper Ad 1/4 page large (major city or national) $349Flyer Full Page any $149Brochures 2, 3, or 4 folds any $249Business Cards standard sizes any $99Newsletter letter size any $35/hourlyCatalog any any $35/hourlyPrinted Book or Guide any any $35/hourlyPost Card standard sizes any $99Billboards standard sizes any $35/hourlyCollateral Designs Depending upon project any $35/hourly
Web/Interactive Local Company
NationalCompany
InternationalCompany
Home Page $999 $1,999 $2,499Landing Page $699 $1,599 $2,199Additional Pages (ea) $599 $1.499 $2,099eBooks (design only) $35/hourly $55/hourly $75/hourlyMotion Graphics (web banner) $199 for 20 second ad $259 for 20 second ad $499 for 20 sec adMotion Graphics (video or tv) $599 for 60 second spot $999 for 60 second spot $1999 for 60 second spot
Training Materials
Format Distribution Price
Workbooks (design only) print any $9 per pageWorkbooks (design only) interactive any $19 per pageTextbooks (design only) print any $9 per pageTextbooks (design only) interactive any $19 per pageCurriculum Presentation web, video, or interactive game local $39/hourlyCurriculum Presentation web, video, or interactive game national/international $59/hourly
CorporateCommunications
and Writing Services
Format Distribution Price
Annual Reports (design only) print any $9/pageAnnual Reports (design only) web/digital any $11/pageAnnual Reports (writing/editing) any any $35/hourlyProofreading and Copy Editing any any $5/pageGhostwriting any local $10/pageGhostwriting any national/international $19/pageProposals and RFPs any n/a $35/hourly
Illustrations Placement Distribution PriceSpot any or rear cover design local publication $99Spot any or rear cover design state or major city $149Spot any or rear cover design national or international $299Cover front local publication $249Cover front state or major city $499Cover front national or international $699
