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What Does GreenWhat Does GreenReally Mean?Really Mean?
Adiel Gavish
Sustainability StrategistThe Living Business
Program DirectorFederated Conservationists of Westchester County
Sustainability as a Core Business Strategy and Value
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The Jumble of Green Jargon,Certifications, Reporting Systems
Corporat
eSoci
al
Respo
nsibility
TripleBottomLine
GreenCertified
WasteR
eductio
nGLOBALW
ARMING!EnergyEfficiency
GlobalReportingInitiative
CarbonFootprint
Greenhouse
Gas CarbonDisclosureProject
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Sustainability 1.0 vs. 2.0
Sustainability 2.0
An outcome-focused holistic approach.
An ethic and process that builds prosperous businesses creatinginnovative systems, products and services.Businesses founded on good financial results, responsible use ofresources, and community well-being.
Sustainability 1.0
compliance, CSR, reduction, limits, siloed, environmental
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Sustainability 1.0 vs. 2.0
The definition of success is changing
The Triple Bottom Line
social, environmental and financial success
Although we inherit the Earth from our fathers andmothers, we borrow it from our children.
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What is Going Green?
What is the common ground?
Where do you look for guidance?
How can you navigate this ever-evolving field?
How can you determine on your own what is truly
green and sustainable?
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What is Going Green?
We cannot solve problems usingthe same thinking that created them.
- Albert Einstein
Re-Think, Re-Design, Re-Imagine
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Nature is the Guru of Green!
3.8 billion years of research and development
Nature holds the secrets to sustainable design inher DNA
Sustainability is embedded in everythingnature does and makes
Not an add-on Holistic, not siloed
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Nature is the Guru of Green
The Earth as a consultant
Nature is a consummate innovator
Aggressive innovation Survive and thrive
Look to nature for the greenprints ofsustainability
Systems Products Services
Nature is full of solutions looking for problems to solve.Christopher Viney, Materials Engineer
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Nature as Model,Mentor & Measure
Life has been performing design experiments on Earths R&D lab for3.8 billion years.
Whats flourishing on the planet today are the best ideas - those thatperform well in context, while economizing on energy and materials.
Whatever your companys design challenge, the odds are high thatone or more of the worlds 30 million creatures has not only facedthe same challenge, but has evolved effective strategies to solve it.
- The Biomimicry Guild
8/14/2019 What Does Green Really Mean Sustainability as a Core Business Strategy and Value by Adiel Gavish
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Life Creates ConditionsConducive to Life
Optimization not maximization multifunctional design
Leverages interdependence recycles all materials fosters cooperative relationships
Uses benign manufacturing life-friendly materials (chemical-free)
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The Principles of Sustainability
Who Am I?
I
Store carbonFix nitrogenDistill waterMake complex sugars and foodAccumulate solar energy as fuelCreate micro climatesSelf replicate
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The Principles of Sustainability
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The Principles of Sustainability
Life Learns, Grows, Adapts and Evolves
Resourceful and opportunistic- uses free energy- shape rather than material- place-based
Feedback Loops- continuous feedback, continuous improvement- antenna, signal and response
Integrates cyclic processes- waste is food, nothing is wasted
Resilient- diverse
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The Principles of Sustainability
Life Creates Conditions Conducive to Life
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The Principles of Sustainability
The Most Important Question toDetermine Greenness:
Does my system, product or service help tocreate conditions conducive to life?
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Sustainability in Action
Green business has reached an inflection point. Its no longer simply abrand-building or risk-management toolit has become a new source ofbusiness innovation, operational improvement,and revenue. - Mary Driscoll President CFO Conferences
Sustainability has moved from risk mitigation to a business and revenueopportunity, - Mark Newton of Dell Computer
Our environmental stewardship is integral to the way we do business. It isnot an aside, or an add-on; it is core to the way we behave. - MichaelMonahan, CFO of Pitney Bowes Inc.
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Sustainability in Action
Sustainability is a core value that defines behavior- an ethic
that informs all decision making and is integrated into all
business systems, products and services.
Infuse your business with the principles of sustainability.
Design is the first signal of human intent.
Bill McDonough, Author, Cradle to Cradle
8/14/2019 What Does Green Really Mean Sustainability as a Core Business Strategy and Value by Adiel Gavish
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The Four Pillars
Each pillar is supported by several key initiatives with near and longterm quantitative targets and was vetted through a rigorous
stakeholder engagement process. Clearly articulated social andenvironmental goals.
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Interface
In recent years, many companies have developed green stories orgreen initiatives, and we applaud this growing momentum.
For Interface, however, green is just the beginning. Ours is a longterm commitment to sustainability, a systems-basedperspective that fundamentally changed our company.
It touches operations and manufacturing, it guides seniormanagement and our associates decision-making, and it influences
our relationships with customers, suppliers and the entire web ofcommerce in which we conduct business. Sustainability is part ofInterfaces DNA.
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Interface and Sustainability
BIOBASED RAW MATERIALS
BIOMIMICRY
CARBON NEUTRAL
CLIMATE
EMPLOYEE ENGAGEMENT
ENERGY
LIFE CYCLE ASSESSMENT
WASTECLOSING THE LOOP
SUPPLY CHAIN
http://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Biomimicry.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Cool-Carpet.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Climate.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Employee-Engagement.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Energy.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Life-Cycle-Assessment.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Waste.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Closing-the-Loop.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Supply-Chain.aspxhttp://www.interfaceglobal.com/default.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Supply-Chain.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Closing-the-Loop.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Waste.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Life-Cycle-Assessment.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Energy.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Employee-Engagement.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Climate.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Cool-Carpet.aspxhttp://www.interfaceglobal.com/Sustainability/Sustainability-in-Action/Biomimicry.aspx8/14/2019 What Does Green Really Mean Sustainability as a Core Business Strategy and Value by Adiel Gavish
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Interface and Sustainability
Costs are down, not up, dispelling a myth and exposing the falsechoice between the economy and the environment, products are thebest they have ever been, because sustainable design has provided
an unexpected wellspring of innovation, people are galvanizedaround a shared higher purpose, better people are applying, thebest people are staying and working with a purpose.
The goodwill in the marketplace generated by our focus onsustainability far exceeds that which any amount of advertising or
marketing expenditure could have generated this companybelieves it has found a better way to a bigger and more legitimateprofit a better business model.
Ray Anderson, President and Founder, Interface
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Sustainability in Action
We are not retreating,we are advancing in another direction.
- General Douglas MacArthur
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Green Genius is Greenius
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Look to the principles of sustainability
to help you through the processto lead you in the direction you want to goto inform your decision-makingas a part of your core business strategy and values
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Some of my favorite resources
CSRWire.com
GreenBizz.com
BiomimicryGuild.com
EnvironmentalLeader.com
SustainableLifeMedia.com
SustainabilityPracticeNetwork.com
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Thank you!
Discover your own Greenius!