Date post: | 17-Jul-2015 |
Category: |
Marketing |
Upload: | martech-conference |
View: | 870 times |
Download: | 1 times |
Marketing Needs to Know More about Sales
Sales Needs to Know More about Marketing
We all Need to Know More about our
CUSTOMERS
@jill_rowley #SocialSelling
Meet the Modern Buyer
@jill_rowley #SocialSelling
Digitally-driven Socially-connected
Mobile Empowered
@jill_rowley #SocialSelling
Social Selling is using Social
Networks to do Research to be
Relevant to build Relationships that
drive Revenue.
(Customer Lifetime Value & Advocacy)
Social Selling: It’s not a one-off• Executive Sponsorship
• Program Owner
• Alignment: Marketing, Sales, Sales Enablement, Sales Training, Sales Ops, Marketing Ops
• Sustainable training program
– 101, 201, 301
– Live and eLearning
– Certification
• Provide repository to store everything “social”
• Deliver content calendars to make sharing easy
• Celebrate successes
• Share best practices & provide coaching
• Embed in process & systems (CRM)
• Recognition & Rewards
• Track results@jill_rowley | #SocialSelling