1

What does Marketing cover?

Brand

Services

Sales Experience

Products

Web Presence

Reputation Check

Sales Lead

Sales Portal

LeadMgt. System

Customer talks to sales then checks reputation via the Web

Customer finds us on Web then works with Sales

What does marketing do?

Develop Sales AssetsCollateral | Apps | Contests | Programs | Field Communication

Build the BrandPositioning, Value Prop & Messaging | Look & Feel | Advertising | PR

Launch & Market ProductsPilots | Positioning & Messaging | Decks & Collateral | PR & AR

Build Web Presence & ReputationWebsite | Learning Center | Blogs/Social | Reviews | Rest of Web

Create Great Experience Web | Sales | Onboarding | Service | Reporting | Billing | Upsell

How does it all fit together?Integrated Marketing

3

Presence: Advertising

Presence: Marketing

Customer Experience

WebsiteLearning Center

Content/Inbound mktg. PR, Blogs & SocialTestimonial videos

SEO & ORM

RemarketingSearch campaignsDisplay campaignsPartner co-mktg

Field comm. Field pilots/testsUser ExperienceSales Experience

[web & mobile apps]

Presos, Collateral, VideosWeb-based apps Email marketingLead Nurturing

[mktg automation]

Conversion: Tools