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What does REEL have to do with contractors? The Residential Energy Efficiency Loan (REEL) Assistance Program provides attractive financing options to help residential customers complete energy efficiency projects. The program is administered by the California Hub for Energy Efficiency Financing (CHEEF) in partnership with California’s Investor-Owned Utilities.* Participating REEL lenders offer energy efficiency loans with favorable rates and terms. Offering financing means: more customers bigger projects deeper energy savings To learn more, sign-up for a training or submit an application, visit: theCHEEF.com * Pacific Gas & Electric, Southern California Edison, San Diego Gas & Electric and Southern California Gas Company Contractor Eligibility Property & Borrower Eligibility Project Eligibility RESIDENTIAL PROGRAM OVERVIEW Grow Your Contracting Business Increase project scope and size… and your bottom line Offer 100% financing to your customers with more attractive rates and terms Increase deal-flow by reaching new customers Combining financing and utility rebates is optional Be featured on a statewide list of Participating Contractors Earn BPI Continuing Education Credit by completing free training Receive up to $7,000 in co-op marketing funds for customized co-branded outreach campaigns Use up to 30% of the project cost for other home improvement projects RESIDENTIAL ENERGY EFFICIENCY LOAN (REEL) ASSISTANCE PROGRAM 1 Lenders may offer financing for solar, but the solar portion of the loan is not eligible to receive a credit enhancement. Current Contractors State License Board (CSLB) license relevant to work performed. No outstanding liens or judgments. Maintain and provide evidence of commercial general liability insurance coverage (at least $1,000,000 per occurrence). Maintain and provide evidence of workers’ compensation insurance. 1-4 unit residential properties. Must receive gas or electric service from either Southern California Gas Company, San Diego Gas and Electric, Pacific Gas and Electric or Southern California Edison. Borrowers need a FICO minimum of 580. Borrowers with no FICO may qualify. 70% of the loan must be for Eligible Energy Efficiency Measures (EEEMs). Other alterations necessary to complete the project may be included in the 70%. The remaining 30% of the loan may finance other home improvements including general remodeling and water efficiency projects. Solar may be financeable, depending on the lender and terms may differ. 75% of energy projects over $10,000 are financed. Did you know?
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Page 1: What does REEL have to do with Grow Your …files.constantcontact.com/764a1ac3201/c81d7b6d-ef94-4b76...Gas Company, San Diego Gas and Electric, Pacific Gas and Electric or Southern

What does REEL have to do with contractors?The Residential Energy Efficiency Loan (REEL) Assistance Program provides attractive financing options to help residential customers complete energy efficiency projects. The program is administered by the California Hub for Energy Efficiency Financing (CHEEF) in partnership with California’s Investor-Owned Utilities.* Participating REEL lenders offer energy efficiency loans with favorable rates and terms.

Offering financing means: more customers bigger projects deeper energy savings

To learn more, sign-up for a training or submit an application, visit: theCHEEF.com

* Pacific Gas & Electric, Southern California Edison, San Diego Gas & Electric and Southern California Gas Company

Contractor Eligibility

Property & Borrower Eligibility

Project Eligibility

RESIDENTIAL PROGRAM OVERVIEW

Grow Your Contracting Business

Increase project scope and size… and your bottom line

Offer 100% financing to your customers with more attractive rates and terms

Increase deal-flow by reaching new customers

Combining financing and utility rebates is optional

Be featured on a statewide list of Participating Contractors

Earn BPI Continuing Education Credit by completing free training

Receive up to $7,000 in co-op marketing funds for customized co-branded outreach campaigns

Use up to 30% of the project cost for other home improvement projects

RESIDENTIAL ENERGY EFFICIENCY LOAN (REEL) ASSISTANCE PROGRAM

1 Lenders may offer financing for solar, but the solar portion of the loan is not eligible to receive a credit enhancement.

Current Contractors State License Board (CSLB) license relevant to work performed.

No outstanding liens or judgments.

Maintain and provide evidence of commercial general liability insurance coverage (at least $1,000,000 per occurrence).

Maintain and provide evidence of workers’ compensation insurance.

1-4 unit residential properties.

Must receive gas or electric service from either Southern California Gas Company, San Diego Gas and Electric, Pacific Gas and Electric or Southern California Edison.

Borrowers need a FICO minimum of 580. Borrowers with no FICO may qualify.

70% of the loan must be for Eligible Energy Efficiency Measures (EEEMs). Other alterations necessary to complete the project may be included in the 70%.

The remaining 30% of the loan may finance other home improvements including general remodeling and water efficiency projects.

Solar may be financeable, depending on the lender and terms may differ.

75% of energy projects over $10,000 are financed.

Did you know?

Page 2: What does REEL have to do with Grow Your …files.constantcontact.com/764a1ac3201/c81d7b6d-ef94-4b76...Gas Company, San Diego Gas and Electric, Pacific Gas and Electric or Southern

Earn $7,000 in Co-op Marketing FundsBy participating in the REEL program, you may earn co-op marketing funds to purchase professionally designed marketing collateral to enhance your current marketing efforts. Materials can be customized with your company logo and contact information, then conveniently drop-shipped to your door.

Customizable Marketing Materials Include Posters and Flyers Refrigerator Magnets Advertising

Retractable Banner Lawn Signs Trifold Brochures

Postcards Door Hangers And Much More

Apply for a Microgrant: Up to $20,000Participating Contractors who originate more than 40 loans through the REEL Program become eligible to apply for a Microgrant, up to $20,000. Microgrant funds are reserved for creative marketing projects that demonstrate potential for increased program participation and are funded up to 50% of the total project cost. Since funding is limited, grants are awarded on a first-come, first-served basis.

Become a Participating Contractor Today!

To get more details about REEL or submit an application to be a participating contractor:

theCHEEF.com


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