What Does the Consumer Want? Latest advances in new product development

Privately-owned business with our

headquarters in Ely, Cambridgeshire.

We are the leading supplier of

nutritional ingredients and food

products.

our story

what is shaping consumer demands?

• Blurring lines between sectors

• The convenience factor

• New sensations – taste is everything

blurring lines between sectors

• Fuzzy borders between sectors

• Hybrid innovation

• Contemporary concepts

fuzzy borders

Mainstream Sports nutrition

Protein chocolate

Source: Innova Market Insights

hybrid innovation – taking all forms

• New hybrids

• New challenges

contemporary concepts

the convenience factor

• Catering for the hobbyist

• Easier ways to supplement

• Bars, muffins, biscuits, RTDs

new sensations - taste is everything

• Great flavours are essential

• Appealing to all senses

• A thirst for variation

full disclosure

• Natural sounding excipients

• Turning to clean alternatives

• Less is more - the conscious consumer

to summarise

• Consumer demands are changing

• Cleaner, easier, more appealing to all

• The trends are here to stay

Thank you