Date post: | 16-Aug-2015 |
Category: |
Marketing |
Upload: | sameer-mathur |
View: | 26 times |
Download: | 0 times |
What Factors Affect The RATE Of Diffusion &
Consumer Adoption Of Newly Launched Product
And Services?
Attributes of new products
Some product CATCH consumer attention very early while other take a while. Youth are
more enthusiast about the Smart Phones than Laptops.
Willingness to buy
Some people adopt the new products very early and others take a while.So, these are :
InnovatorsEarly
AdoptersEarly
MajorityLate
MajorityLaggards
Early Adopters
Opinion Leaders
Search for new technologies.
Search for Dramatic
competitive advantage.
Personal Influence
The effect one person has on another person’s attitude and especially on sales.
The effect is more profound on Late adopters than on early ones.
Recap
Factors affecting the rate of diffusion and Consumer Adoption of newly launched products and services:• Attributes of new products•Willingness to buy• Personal Influence
References• http://www.dafont.com/champagne-limousin
es.font• https://hbr.org/1998/07/another-look-at-how
-toyota-integrates-product-development• https://www.google.co.in/search?q=w+l+gore
&biw=1242&bih=566&source=lnms&tbm=isch&sa=X&ei=h5aCVdPkE8Pn8AWcyKkg&sqi=2&ved=0CAgQ_AUoAw#imgrc=_
• http://www.slideshare.net/IbadatSingh/challenges-to-new-product-development-file
• https://leantesting.com/resources/wp-content/uploads/2014/11/challenges-of-being-a-social-vendor.jpg