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By: Khamila Alebiosu
What I Learned at Google, and Why You Should Hire Me
how to build new brand solutions● Perform and analyze product and cross device
research on Q3 & Q4 campaigns
● Build verticalized pitch decks for sales teams
● Led brand training on new lightbox ad formats and new multi-screen strategies
● Design and create mock lightbox ads and videos for sales presentations
● Used Google Analytics and ad tools such as Adwords ICS, Ad Media Planner, etc
click to see desktop versions here
how to produce new insights
produced these the summer of 2014, L’Oreal acquired Carol’s Daughter in Oct 2014!
Independently spearhead and executed new 2014 multicultural insights for CPG pods & YouTube marketing:
● Researched current social media trends across U.S. emerging markets, cross-device multicultural brand activity and YouTube content creator impact within CPG and FBR verticals
● Develop potential brand strategies and narratives for Q1 CPG campaigns
● Sales Management - developed pitch deck, pitched to pods, collected and assembled 5 corporate sponsors including Head of US Hispanic Audience Sales
efficient project management
product trainings produced
● Direct logistical demands for product trainings including tech and facility organization, build roster, data entry and facilitate training FAQs
● Manage data collection and entry - track L&D data including onsite attendance, live stream and e-learnings viewership, and post-training feedback, updating/auditing sales L&D sites
● Lead on-site support for live trainings - manage audio, tech and facility requests to assure smooth and efficient presentations; troubleshooting for tech challenges
● Produce and manage training websites
effective and creative media
● Produce 29 Weekly Brand Solutions Update (WBSU) videos for Brand Product Solutions
● Direct post-production of video recordings of live trainings including video editing, Sales Hub posting, facilitating communication between AV-eng tech and training presenters
● Streamline and produce internal CSI media content + L&D training media
● Successfully use iMovie, Camtasia and Final Cut Pro
Google media references include: Weekly Brand Solutions Update, Mobile Leadership Program, Mobile Immersion Day Videos, Q2 Training Day Videos
Google’s perspective & 2015 plan
New 2014 Consumer Solutions & Innovations (CSI) projects I’ve supported include:
● Google Mobile Leadership Program - also certified in the program
● Co-produced Mobile Immersion Day trainings, and upcoming 2015 Programmatic trainings
● Co-produced Brand Activation Team (BAT) workshops + ideations
● First-ever Mobile Application Laboratories (mLabs)by Google
● Revamped internal Competitive Intelligence website
current trends & market intelligence
● Persistently read and applied insights by eMarketer, AdAge, IAB Smartbrief and Nielsen
● Analyzed trends to develop new brand strategies
● Successfully used marketing research to tell stories and build new narratives that redefine products
● Redesigned, revamped, audited and monitored Google’s Competitive Intelligence sales website
● Produced internal brand solution update videos on current trends and market intelligence
● Developed incredibly deep understanding of the industry, products, trends and brand activation
tools, tools and more tools
New Google skills include: ● Drive, Docs, Sheets, Slides, Sites, and
Forms● Adwords ICS● Athena● Engagement Ads Dashboard● Ad Media Planner● Sales hub● gLearn● Grasshopper● Moma● Event Request Forms & Guts ● Peopleview● Lightbox Demo Builder
Other Skills include:
● Microsoft Word, Excel, and PowerPoint; Final Cut Pro 7, iMovie, and Camtasia
● Basic Verbal and Written Fluency in Spanish and Yoruba
community programmingAs an enthusiastic Googler, I organized programs such as 2014 Pride events, Googleween, TGIAFs and celebrity Fireside chats
Cast of FX’s The League
I hope to continue building my career with you!
Khamila Alebiosu
1158 Fulton St, Brooklyn NY 11216
Full Resume
References & Recommendations