Date post: | 31-Dec-2015 |
Category: |
Documents |
Upload: | isabel-campbell |
View: | 219 times |
Download: | 2 times |
●Define the term, “slogan” and identify how they are
used in advertising
●Create a slogan using one of the Greek Gods as the
face of the campaign for a company
• a short distinctive phrase used to identify a company,
organization or its goals
• Draw attention to one or more aspects of a product or brand.
• Top brands change their slogans all the time.
• Keep it simple
• Make it funny, if you can
• Honesty is important
WHAT IS A SLOGAN?
-states the main benefits of a product
-makes a simple, direct, concise, and crisp statement
-is often witty
-adopts a distinct "personality" of its own
-gives a trustworthy impression of a brand or product
-makes potential consumers feel a desire or need
-is memorable!
A good slogan……….