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Find out more at Demandbase.com ABM is No Longer the Exclusive Domain of Enterprise Organizations 54% of Enterprise companies surveyed are using or testing ABM 35% of Small businesses are using or testing ABM 71% of all B2B marketers are onboard with an ABM approach 72% of B2B marketers deploying ABM plan to increase their usage over the next year 96% of B2B Marketers leveraging ABM report a positive impact to marketing’s success Read the ABM Benchmark Report for more insights 7.4 Average rating of marketing importance to driving revenue (on a scale of 1 to 10) of those who have employed ABM for at least one year attribute a revenue increase of 10% or more to its use of Enterprise companies... of Mid-market companies... of Small companies... ...have been using ABM for up to 4 years Top 5 tactics used by Account-Based Marketers 92% 66% 64% Regular planning meetings with sales Sales enablement Event planning Funnel & pipeline review List building 63% 62% Top 5 benefits cited by Account-Based Marketers What is Account-Based Marketing? Account-Based Marketing (ABM) is a set of products and services that enable B2B marketers to identify and target the accounts they value most. Rocket Fuel for Marketing E M A ND E T R IC D M Rocket Fuel for Marketing E M A ND E T R IC D M 83% 90% 88% It’s No Longer a New Strategy 41% of Mid-market businesses are using or testing ABM 60% 59% 55% B2B Marketers are Seeing Success with ABM ABM has been Driving Results for Years of those interested in ABM already have the necessary skills in their current team 60% It’s Easier to Get Started than you Think
