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What is Accounting? The language of business - an information / communication system FASB #117...

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What is Accounting? The language of business - an information / communication system FASB #117 Quote: knowledge is gained by the orderly loss of information; that is by taking the great buzzing confusion of numbers and putting it into a form which can be understood and appreciated One of the world’s richest men, Warren Buffet attributes his success to being fluent in the accounting, which he calls “the language of business.” When asked by the daughter of a business associate what she should study in college, Buffet replied: “Accounting.” This is because accounting skills help you understand financial information. If you can’t read the scorecard, you can’t tell the winners from the losers, which means you can’t score. Says Buffet: “Financial reporting for Berkshire Hathaway, and for me personally, is the beginning of every decision that we make around here . . . I’m punching out 10-Ks and 10-Qs every single day . . .” [10-Ks and 10-Q are annual and quarterly financial statements, resp.] Buffet: “Unlike God, the stock market does not forgive those who do not know what they do.”
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What is Accounting? The language of business - an

information / communication system FASB #117 Quote: knowledge is gained by the orderly

loss of information; that is by taking the great buzzing confusion of numbers and putting it into a form which can be understood and appreciated

One of the world’s richest men, Warren Buffet attributes his success to being fluent in the accounting, which he calls “the language of business.” When asked by the daughter of a

business associate what she should study in college, Buffet replied: “Accounting.” This is because accounting skills help you understand financial

information. If you can’t read the scorecard, you can’t tell the winners from the losers, which means

you can’t score. Says Buffet: “Financial reporting for Berkshire Hathaway, and for me personally, is the beginning of every decision that we make around here . . . I’m punching out 10-Ks and 10-Qs every single day . . .” [10-Ks and 10-Q are annual and

quarterly financial statements, resp.]

Buffet: “Unlike God, the stock market does not forgive those who do not

know what they do.”

Importance of Providing Accurate Financial Info

2

Ivar Kreuger

INFORMATION RISK

Why Accounting is a Popular Career Choice

3

1. Challenging Work2. On-the-Job Exposure3. Interesting People4. Transferrable Skills5. In Demand

See Video on Jennifer de Leon

The stereotype

The stereotype

4

This chart is taken from the 2014 NACE Survey and shows that accounting majors and their close cousins (finance majors ) are doing very well indeed well.

Having public accounting experience is invaluable in

terms of position and advancement

5

Did You Know that . . . In 2013 (and prior years as well), accounting was the top

undergraduate degree in demand by employers? In 2014, the average entry level salary for accounting graduates

ranged $50,000-$60,000, higher than in any other field except engineering and computer science.

Women constitute 57% of those receiving bachelor degrees in accounting?

Accountants are one of the FBI’s top choice when hiring special agents. Nearly 2000 FBI agents, or about one in eight, have a background in accounting, especially forensic accounting.

The CEOs of nearly half of the largest public companies in the UK have accounting backgrounds. The percentage in the US is unknown but could be equally as high.

Arthur Blank (founder of Home Depot), Phil Knight (founder of Nike), along with many other executives, got their start as accountants?

CPA Certification The CPA is a highly-valued designation

bringing instant credibility, marketability and superior earnings

You must have bachelor degree PLUS enough college credits to total of 225 qtr credits (150 sem cr), including 36 qtr cr (24 sem cr) of accounting and another 36 of other business classes (economics, finance, business law).

The CPA Exam is one of the hardest professional exams. Four parts, 14 hrs long. Pass rates are about 1-in-5 for all parts in one testing window.

To get license, must have one year of experience under a CPA

Must also take an ethics exam. Continuing Professional Education (CPE) of

40 hours per year (average) is required. Check out WWU grad’s webpage

http://www.cpareviewmaterials.com/ 6

7

CPA Exam has four parts (which can be taken separately):1. Auditing and Attestation (AUD) 4 hours; 60% MC, 40% Simulation;Courses: Auditing, Acct Info Systems; Cum. pass rate at one sitting is 46%.2. Financial Accounting and Reporting (FAR) 4 hours; 60% MC, 40% Simulation; Courses: Intermediate, Advanced, Cost & Managerial, Gov’t & Nonprofit; Cum. pass rate at one sitting is 48%.3. Regulation (REG) 3 hours; 60% MC, 40% Simulation; Courses: Personal & Advanced Tax, B-Law, Prof Ethics (Auditing); Cum. pass rate at one sitting is 48%.4. Business Environment and Concepts (BEC) 3 hours; 85% MC, 15% Writing: Courses: Econ, Finance, CIS, Mgmt, Acct Info Systems; Cum. pass rate at one sitting is 56%.

Total: 14 hours

EXAMPLE OF PASS RATES PER WINDOW

For more info, go to http://www.aicpa.org/BecomeACPA/Pages/BecomeaCPA.aspxor for state information:http://www.becker.com/cpa-review/resources/about-exam/requirements

The first two months of each quarter constitute a testing window. Candidates can take 1-4 parts in a

testing window and have 18 months to pass all parts.

The Accounting ProfessionPUBLIC ACCOUNTINGSize: local firm (Bruce J. Toews, CPA)

http://www.youtube.com/watch?v=98V9lD48tTk&feature=related (Girard Pisauro)

Regional firm (Moss Adams) National (McGladrey & Pullen) International or Big 4

FirmRevenue

s EmployeesRevenue Per

EmployeeFiscal Year Headquarters

Deloitte $34.2bn 210,400 $162,547 2014 United States (150+ countries)

PwC $32.1bn 184,000 $174,456 2013United Kingdom (150+ countries)

EY $27.4bn 190,000 $144,211 2014 United KingdomKPMG $23.4bn 155,000 $150,968 2013 Netherlands

The Accounting Profession

Services: Auditing of Financial

Statements Assurance Services (e.g.

Grammies, Oscars, Florida vote count)

Environmental Accounting Forensic Accounting

See Video Rachel Buse

Information Technology International Advisory Management Consulting Personal Financial Planning Tax Advisory Services

PUBLIC ACCOUNTING For a complete 2014 report on CPA firms, see http://www.citrincooperman.com/News-Events/Headlines/Press-Releases/Citrin-Cooperman-Ranked-25th-Largest-Firm-in-U-S-F/Accounting-Today-Top100Firms2014.aspx

10

The Accounting ProfessionPUBLIC ACCOUNTING

Professional Staff: Partners or shareholders (owners), managers (supervise 2 or more engagements), seniors (in-charge on one engagement), staff assistants. Here is how it works at E&Y:

https://clarknuber.com/people/rhona-kwiram/

June, 2014: Erin Sleeth will be admitted as a tax partner based in PwC’s Portland office. She brings over 16 years of experience working with clients in the utilities, manufacturing, forest, paper and packaging, industrial products and retail and consumer sectors.  Notably, she has significant experience working with clients on alternative and renewable energy incentives.  Her experience includes deep technical knowledge in areas such as accounting for income taxes, public and private companies, partnerships, and federal tax issues. Sleeth earned a bachelor of science degree in accounting from Walla Walla College and a master’s degree in taxation from Golden Gate University.  She is a licensed CPA in the states of Oregon and California and a regular speaker at local events, including TEI and PwC roundtables.

https://www.thiswaytocpa.com/profession/profiles/ Ben Ellingson Partner

The Accounting ProfessionBUSINESS AND INDUSTRYSize:

small (e.g. local construction firm) medium (e.g. Key Technology) large (e.g. CostCo)

Services: Financial Management Financial Reporting Internal Auditing Management Accounting Tax Planning

The Accounting ProfessionGOVERNMENTFederal:

FBI, IRS, GAO, Treasury Dept.http://www.youtube.com/watch?v=8gVjS6LxYGs&feature=related (Lynette Williams, FBI agent)

State, County, City, School Districts, etc. State Treasury Bond Financing State & Local Utilities Counties and cities Universities, Community Colleges, local K-12 school

districts

WHAT DO THEY DO? Analyzing a school district's ability to remain viable The propriety of expenditures for constructing prisons The effectiveness of the workers' compensation system The regulatory compliance of hazardous waste programs

The Accounting ProfessionNONPROFITSTypes of Organizations:

Charities (Goodwill, Gates Fdn, Seattle Symphony, etc.) Education (Whitman’s Controller; WWCC VP of Finance, WWU) Healthcare (lots of connections here) Churches, political parties, cemeteries, museums . . . See Video Debra Lockwood

Prof: To Know True Wisdom . . .

EDUCATIONBecome a professor and torment hopelessly

befuddled groups of students with reams of useless data.

Accounting professors are in high demand and paid top faculty salaries

The three best reasons for teaching? June, July and August

But the non-physical rewards are what really makes it worthwhile – helping students realize their dreams. See Video Kem Washsington

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WHAT IS FINANCIAL ACCOUNTING?Involves preparation/interpretation of financial statements

(covered in 1st two qtrs of Principles, & in Intermediate & Advanced Acctg)On the other hand, managerial accounting focuses on decision-support

(covered in the last quarter or Principles and Cost & Mngrl Acctg).

WHAT IS FINANCIAL REPORTING?Financial Statements and Auditors' Report PLUS

Management Discussion & Analysis (MD&A) PLUSOther Info (pretty pictures, investor info, list of board members, other fluff

& stuff, etc.)

WHAT QUALITIES SHOULD FINANCIAL REPORTS HAVE?

ComparableAccurate and Reliable

Fully-DisclosedTimely

Relevant & User FriendlyObjective

15

WHY HAVE ACCOUNTING STANDARDS?Comparability and Efficiency – apples compared to apples

Report True Economic Results (measure profits properly)Force Adequate Disclosure (warts and all)Provide Objective, Unbiased, Auditable Figures

WHO SETS ACCOUNTING STANDARDS in US?--SEC has ultimate authority but usually lets profession self-regulate--1953-59: AICPA's Committee on Accounting Procedures (CAP) ARBs--1959-73: AICPA's Accounting Principles Board (APB) Opinions--1973-now a) Private Sector: Financial Accounting Standards Board (FASB) – SFASs, (7 members, full-time, well-paid, well-represented); FASB Codification (http://asc.fasb.org/home) b) Public Sector: Gov’t Accounting Standards Board (GASB)Future? IASB will establish IFRS or iGAAP.

FASBFASB Preparers (e.g., FEI)

Preparers (e.g., FEI)

Financial Community

Financial Community

Government (SEC, IRS, other

agencies)

Government (SEC, IRS, other

agencies)

Industry Associations

Industry Associations

Business EntitiesBusiness Entities

CPAs andAccounting Firms

CPAs andAccounting Firms

AICPA (AcSEC)AICPA (AcSEC)

AcademiciansAcademicians

Investing PublicInvesting Public

Accounting standards, interpretations, and

bulletins

Standard Setting

Standard Setting

Securities Act of 1933

Securities Act of 1933

Securities Act of 1934

Securities Act of 1934

Securities and Exchange CommissionSecurities and Exchange Commission

Established by federal government

Accounting and reporting for public companies

Encouraged private standard-setting body

SEC requires public companies to adhere to GAAP

SEC Oversight and Enforcement Authority

Sarbanes-Oxley Act of 2002 (SarbOx or SOX) created the SEC’s Public Companies Accounting Oversight Board (PCAOB) which is charged with establishing auditing standards for public companies and monitoring the audit firms.

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HOW IS A STANDARD SET?

Need IdentifiedDiscussion Memorandum (DM) out for at least 60 daysPublic Response (much lobbying)Exposure Draft (ED) or rough draft out for at least 30 days (usually longer)Public Response (again much lobbying)FASB votes (majority of 4/7 needed)

Generally Accepted Accounting PrinciplesGenerally Accepted Accounting Principles

GAAP Documents

Most authoritative document start at the bottom

1-20

Goal in developing the Codification is to provide in one place

all the authoritative literature related to a particular topic.

Creates one level of GAAP, which is considered authoritative.

All other accounting literature is considered non-authoritative.

FASB Codification

LO 6

Generally Accepted Accounting PrinciplesGenerally Accepted Accounting Principles

FASB has developed the Financial Accounting

Standards Board Codification Research

System (CRS). CRS is an online real-time

database that provides easy access to the

Codification.

1-21 LO 6

Generally Accepted Accounting PrinciplesGenerally Accepted Accounting Principles

Illustration 1-5FASB Codification Framework

Challenges Facing Financial AccountingChallenges Facing Financial Accounting

Nonfinancial Measurements:Ignores key performance measures used by managers, such as customer satisfaction, backorder info, product quality rates, etc.

Forward-looking Information:Financial statements primarily contain historical info, which isn’t always relevant in a fast-moving world

Soft Assets:The balance sheet ignores certain intangibles until they have been turned into cash, such as superior managers, strategic location, product domination, etc. (Which gets recorded by accountants: purchase of a paperclip or hire of a new CEO?)

Timeliness:Little real-time data is provided. This is changing.

Understandability:Complexity is overwhelming to many investors.

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WHY ARE INTERNATIONAL STANDARDS IMPORTANT?

Differences Between Countries Create InefficienciesGlobalization of Financial Markets Requires Cross-Border InvestmentIASB may eventually replace the FASB for public companies. Convergence is planned within the next decade but major hurdles remain

International Financial Reporting Standards (IFRS or iGAAP) will eventually replace U.S. GAAP for public companies. Private companies will likely still follow “small GAAP” set by FASB.

Principle-based Application (rules)-based

Illustration IFRS1-2International Standard-Setting Structure

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Big GAAP (public companies)vs.

Little GAAP (for private companies)


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