Action and attitude towards

liberating society from glamorizing

drunkennessand

alcohol.

Booze Rebellion (in Finnish: Kännikapina) is a project of Finnish NGO The Friends of Temperance“. Volunteers with various

backgrounds have been actively involved.

Booze Rebellion questions the role

of alcohol in our society.

The Rebellion’s goal is a society where it is easy to

be social and sober and where

drinking is not encouraged by peer pressure or

advertising and media.

The majority (75 %) of EU citizens agree that alcohol advertising targeting at young people should be banned in all Member States.

In many other countries, e.g. in Finland, the use of elements attractive to youngsters is allowed (for example cartoons, music, humor, partyfeeling, competitions, etc.)

In Sweden only product information is allowed in alcohol marketing. In printed advertisements warning text is mandatory.

Alcohol marketing encourages teenagers to start alcohol use younger and seduces those who

already have started to consume even more.