The Buzz: What attendees are saying

“We are a dedicated Cisco Distributor that brings Cisco CSP’s to market. Have been to 3 Connections events so far, good stuff. Thanks.” – Matt Karst, Westcon Group (Cloud Reseller)

“Good session! Great way for a Cloud Provider to ‘connect’ with Partners.”– Carmen Sorice, SunGard (Cloud Provider)

“Excellent program. This was effective to understand Hosted Collaboration Service.” – Matthew Harris, FusionStorm (Cloud Reseller)

What is Cloud Connections?Cloud Connections are customized half-day events designed for Cloud Providers, Cloud Builders and Cloud Services Resellers to meet, network and discover how they can go to market selling Cisco Cloud Services.

Attendees participate in interactive and dynamic sessions with industry leaders, Cisco experts and ecosystem partners to explore innovative ways to lead sales teams and transform their businesses.

Main Objectives• Establish GTM platform for networking where all partners can interact and make key connections

• Reinforce Cisco and Partner joint leadership position in Cloud strategy

• Deliver relevant content applicable to all Cloud partner audiences, on a wide range of timely topics: o Cloud GTM strategies & tools: https://gotomarket.cisco.com/ o Partnering best practices o Cisco Powered branding opportunities: http://www.cisco.com/go/ciscopowered o Marketing campaigns & resources: http://www.ciscopartnermarketing.com/ o Cloud program enrollment and certification process: www.cisco.com/go/cmsp

Learn more about upcoming events and see presentations from past events: http://www.ciscocloudconnection.com

Cloud Providers:Partners who choose a business model of

owning the cloud assets, datacenter, NOC

and offer Cisco Powered Cloud Services

(XaaS) to customers. Cloud Providers do

not usually sell any hardware or software

to the customer. They may choose to sell

their Cisco Powered Cloud Services

either direct to customers or indirect

through resellers. This model does

require significant capital investment.

Cloud Builders:Partners whose primary business model

is to build private clouds for an end-user

customer or a public cloud for a Cloud

Provider. The Cloud Builder provides the

hardware, software and professional

services to build the cloud but the builder

does NOT own the cloud at the end of the

transaction. The cloud assets are owned

by the end user customer or

Cloud Provider.

Cloud Services Resellers:Partners who see the opportunity or

demand from their customers for Cisco

Powered Cloud Services (XaaS) but do

not want to make the capital investments

needed to be a Cloud Provider

themselves. These partners instead

choose to resell or white label other

providers’ services. This requires very

little capital investment but the margins

are commensurate with the level

of investment.

Cloud Go To Market Partners