Competitive
Intelligence
Understand Markets
Increase sales
Adjust or Change
Marketing Efforts
Discover Strengths
& Weakness
Quickly
Why Use Competitive Intelligence?
Telecom Market
Defense & HLS Markets
Clean-Tech Market
Additional Verticals & Industries
Services & Productso Market Analysis
o Competitors’
Profiles
o Due Diligence
o Country Reports
o Social Media
Analysis
o Quick Queries
o Monthly Newsletters
o Technological Benchmarking
o Product Briefs
o Best Practice Research
o Competitive Environment
Analysis
Business Understanding
Foreign Languages
Info-Graphics
Technological Understanding
Tailor-made Products
What is Needed to Provide C.I.?
Data Sources
Agreements with International Research Companies
Deep Web Search
Publications in the Local & International Press
Data Bases: Finance, Bio-Tech, Global Tenders
Government Reports & Statistics
B2B Interviews
Size of market
) ( $
Market Trends & Trajectories
Eco-System & Value Chain
Milestones of Development
Market Analysis - Main Questions (I):
7%9%
35%
30%
19%
Eco-System & Value Chain
Manufacturer Distributor Retailer Consumer
1997Prototyp
e
1998-1999
Series I
1999-2001
Series II
2002-2008
Series III2008>
Product B
Product A
Milestones of Development
Dominant Solutions, Products & Technologie
s
Geographies
Leading Players
Current projects Regulation
Market Analysis - Main Questions (II):
Competitor Profile
Company Overview
Ownership
Activity & Projects
Partnerships
Annual/Quarterly Results Analysis
Income Statements Analysis
Balance Sheet Analysis
(Current Ratio, Financial
Leverage)
Due Diligence
Close Business Relationships
Ownerships
Financial Analysis
Principles & Organizational Structure
Previous Positions (Government, Private)
Competitor Profile: Investments
2006 2008 2010 2010-20122005
Initial Investment
~ $1M
20% stake sold
$0.35M
Investment Round$2.4 M
Investment Round$5.6 M
R&D Award$1 M
Equipment Sales
~ $1.5 M
2009
Competitor Profile: Structure
Opcon AB
Renewable Energy
OES - Opcon Energy
Systems
OBE - Opcon
Bioenergy
SRM - Svenska
Rotor Maskiner
Saxlund GmbH
Saxlund Ltd.
Engine Efficiency
SEM - Svenska Elektromagneter
OTS - Opcon
Technology Suzhou Co.
Ltd.
Social Media Research
What is social media analysis and how can it be used?
Planning of targeted
marketing actions
Identification of
core audiences influencing
salesSales Predictio
n
123
Seasonal consumption, seasonal discussions
0
1000
2000
3000
4000
5000
6000
-
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
3,500,000,000
תוכן גולשים מכירות שוק הגלידות באלפי ש"ח
Num
ber
of
month
ly d
iscu
ssio
ns
Sale
s (t
hou
san
ds
of
NIS
)
Ice-cream sales (thousand of NIS)User con-tent
Online discussions on Ice-cream vs. Ice-cream
salesCorrelatio
n0.82
Pension rises constant interest
09/2
012
09/2
012
09/2
012
10/2
012
10/2
012
11/2
012
11/2
012
12/2
012
12/2
012
12/2
012
01/2
013
01/2
013
02/2
013
02/2
013
03/2
013
03/2
013
03/2
013
04/2
013
04/2
013
05/2
013
05/2
013
06/2
013
06/2
013
06/2
013
07/2
013
07/2
013
08/2
013
08/2
013
08/2
013
0
50
100
150
200
250
300
350
400
450
500
Da
ily n
um
be
r id
dis
-cu
ssio
ns
Number of conversations over a year (forums, blogs,
social net.)
Vivid rise in number of pension
conversations, influenced by rising
media attention
The Challenge of Attention
Infographics
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