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What Is Content?

Date post: 07-May-2015
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Description:
My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.
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is CONTENT? . what
Transcript
Page 1: What Is Content?

is CONTENT?.what

Page 2: What Is Content?
Page 3: What Is Content?
Page 4: What Is Content?
Page 5: What Is Content?

content CREATOR

Page 6: What Is Content?
Page 7: What Is Content?

CONTENT IS CHANGING…

Page 8: What Is Content?

your content

SUCKS

Page 9: What Is Content?
Page 10: What Is Content?

some of our content

kinda SUCKS

Page 11: What Is Content?

how much CUSTOMER

is in your CONTENT?

Page 12: What Is Content?

what people can

teach pros about

CONTENT

Page 13: What Is Content?
Page 14: What Is Content?
Page 15: What Is Content?
Page 16: What Is Content?

mass

communications

Page 17: What Is Content?

masses of communicators

Page 18: What Is Content?

generation

c

Page 19: What Is Content?
Page 20: What Is Content?

everybody is a media

outlet

Page 21: What Is Content?

what people can

teach pros about

CONTENT

Page 22: What Is Content?

what is CONTENT?

Page 23: What Is Content?
Page 24: What Is Content?

content is SOCIAL CURRENCY

Page 25: What Is Content?

content is CONNECTIONS

Page 26: What Is Content?

content is COLLABORATION

Page 27: What Is Content?
Page 28: What Is Content?
Page 29: What Is Content?

CURATION is content

Page 30: What Is Content?
Page 31: What Is Content?
Page 32: What Is Content?

content takes on NEW FORMS

Page 33: What Is Content?
Page 34: What Is Content?

the basic unit of content

is getting smaller

Page 35: What Is Content?

YOUR CONTENT

Page 36: What Is Content?
Page 37: What Is Content?

ATTENTION is the scarcest commodity

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Page 39: What Is Content?
Page 40: What Is Content?
Page 41: What Is Content?

content is an OPEN LOOP

Page 42: What Is Content?

everything is open to

interpretation

Page 43: What Is Content?
Page 44: What Is Content?
Page 45: What Is Content?

what

ME

www.gregverdino.com (blog)

@gregverdino (twitter)

facebook.com/gregverdino (friends)

facebook.com/micromarketing (fans)

[email protected] (email)

631.747.1451 (phone)

www.powered.com (work)


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