What is Digital Marketing?

David M. CheekCertified Digital Marketing Consultant

Who is WSI?

• Founded in 1995 – birth of the Internet

• World’s largest network of local, Independent Digital Marketing Consultants (1,100+)• Global presence -more than 80 countries • System-wide revenues in excess of $110 million in 2010• Our goal is to help businesses:

– Generate more leads via the Internet– Elevate their online brand reputation– Tap into new revenue opportunities

Who am I?

• 30+ years sales and management experience, corporate VP of Sales with 2 Fortune 250 companies, and owner of 2 successful businesses

• Certified Digital Marketing Consultant

@wsidavidmcheek /davidmcheek /davidmcheek blog.wsies.com

Copyright 2011 Research and Management. All rights reserved.

How consumers find & engage you

The Search, Surf & Social Sales Cycle

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Copyright 2011 Research and Management. All rights reserved.

What is Online Visibility?

A Range of Powerful Services

Paid Search (PPC) Organic Search

(SEO) Social Media

Optimization and Syndication

Website Conversion Optimization

Online Lead Generation

Website Development

Landing Page Development

Social Media Profile Development

Reputation Management

Online Brand Credibility &

Exposure

Customer E-mail Communication

Prospect and Lead Nurturing E-Mail Communication

Social Media Optimization & Syndication

Online Prospect and Customer

Communication

Do you know what your customers are saying about you (online), and why should you care?

• 86% of consumers research you before buying from you• 90% of those trust the reviews they read (good or bad)• Learn how to respond to negative reviews• Learn how to promote positive reviews• Learn how your Online Reputation affects your bottom line

A Free Seminar on how to…

Evaluate, Improve, & MonitorYour Online Reputation

When: Tomorrow , January 27, 2012, 8:00-10:00 A.M.Where: Frisco Chamber of Commerce Event Room

Presented by: David Cheek, Certified Digital Marketing Consultant

Thank you!David M. Cheek 214-498-0808

Gina Cheek 214-498-0821www.WSIeMarketingSpecialist.com