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What is disruptive innovation and how to be a disruptive innovator!

Date post: 05-Dec-2014
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Everyone talks about innovation, especially disruptive innovation, yet very few know what it really means and how to be safely, and intentionally disruptive to create paradigm shifting new start-up businesses and business models and ideas.
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1 www.imaginenation. co.il © Private & Confidentia TM Why embracing innovative disruption facilitates success! Janet Sernack ACC CEO & Founder ImagineNation Compass Learning Pty Ltd TM
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Page 1: What is disruptive innovation and how to be a disruptive innovator!

1 www.imaginenation.co.il© Private & Confidential

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Why embracing innovative disruption facilitates success! 

Janet Sernack ACCCEO & FounderImagineNation 

Compass Learning Pty Ltd

TM

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2 www.imaginenation.co.il© Private & Confidential

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Intent To inspire you to embrace disruption as way of increasing your capacity be innovative!

If you embrace disruption, it will increase your capacity be innovative and entrepreneurial!

 What is disruptive innovation? Why is it important? How can you develop your disruptive innovative capabilities to grow your  

business and increase its value! What does ImagineNation offer?

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The term innovation comes from the Latin word ‘innovatus’ which means: “Into the new” “Newness that proves its worth”

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Disrupt:verb (used with object)1.to cause disorder or turmoil in: The news disrupted their conference.2.to destroy, usually temporarily, the normal continuance or unity of; interrupt: Telephone service was disrupted for hours.3.to break apart: to disrupt a connection.Origin: 1650; < Latin disruptus  variant of dīruptus

Disruption:“Disturbance or problems which interrupt an event, activity, or process.”

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Disruptive

Innovation

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A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology.

A Disruptive Innovation

founded in 2008, today it has over 500,000 listings in 33,000 cities and 192 countries, 

disrupting hotel & tourism paradigms!

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The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in a new market and later by lowering prices in the existing market.

A Disruptive Innovation

sold to Google for $1.3 billion

disrupting the way finding paradigm!

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Characteristics of disruptive businesses, at least in their initial stages, can include:

Lower gross marginsSmaller target marketsSimpler products and services that may not appear as attractive as existing solutions when compared against traditional performance metrics.

A Disruptive Innovation

challenging the office software

paradigm.

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Continued exponential improvements in price and performance of core component technologies—including computers and broadband networks—has led to dramatically accelerated entry for new products and services that create new markets overnight, even as they devastate old ones.

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The aim is to The aim is to initiate constructive initiate constructive 

collisions that collisions that disrupt the status disrupt the status quo create the quo create the 

intrinsic motivation intrinsic motivation for innovation!for innovation!Resulting in an Resulting in an 

explosion of explosion of creativity that creativity that 

leads to leads to innovative ideas innovative ideas and solutionsand solutions!!

That can be developed in wealth creating or value adding  commercially successful high impact  business innovations and 

 businesses!

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Changing the Game with Disruptive Thinking 

A way of thinking.Surprises the market again & again with exciting unexpected solutions.Produces an unconventional strategy that leaves competitors scrambling to catch up. Turns consumer expectations upside down & takes an industry into its next generation.Fuses analytical rigor with fluid intuitive processes (business & design thinking)

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“Developing a Disruptive Mindset = a rebellious instinct to discard old business clichés and remake the market landscape” An eagerness to deliberately 

target situations where the competition is complacent and the customer has consistently been overlooked or underserved.From Disrupt Think the unthinkable to spark transformation in your business   Luke Williams  

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To puncture the status quo with generative questions that uncover counterintuitive, surprising solutions.To then debate best 

possible to achieve mindset flips, paradigm shifts and  high level meta thinking that creates inflection points!

Be-ing Intentionally Disruptive requires you to Be Provocative 

“Innovators provocative questions

push boundaries, assumptions and

borders. They leave few rocks unturned when they cultivate

the garden.”

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Be-ing Intentionally Disruptive requires Provocative Competence!

A set of being and thinking states, innovative mindsets and generative discovery skills and practices to enable people to be, think and act differently.To create unexpected paradigm shifts and innovative outcomes that are disruptive and really make a difference. Can be translated into commercially successful business changes and ventures.

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Start-Ups create disruptive paradigm shifts!

A startup is a company, a partnership or temporary organization designed to search for a repeatable and scalable (and disruptive) business model that will generate significant revenue.Disrupt existing industry paradigms.Liberate “out of the box” ideas and solutions by raising the level of thinking;Creates openings that result in “right hand turns”, or inflection points which,Make the shift from “incremental change” to “revolutionary leaps”.

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ImagineNation™: About ImagineNationAbout ImagineNation

Our clients are global corporations learning & development practitioners and executive coaches and consultants who want to develop innovation and entrepreneurship capabilities, either as a manufacturers, service, learning or consulting providers.We are a generative and provocative global learning company using the latest technology and thought leadership to develop innovative leadership and entrepreneurship capability enabling people and organizations to become paradigm pioneers.We co-create with our clients necessity driven, passionate, emergent, experimental and courageous cultures or business eco-systems where Innovation is part of everyone's jobs everyday.

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ImagineNation™: The Start-Up GameThe Start-Up Game

Lean

Start-Up

Principles

The Start-Up Game™ is a unique business simulation, co-created in Israel, by the Playful Shark a leading Israeli game design studio and an Israeli Start-Up ImagineNation™ .

Integrates adult, experiential and gamification concepts, principles and techniques into a corporate learning context to teach innovative leadership and start-up entrepreneurship.

Gamification

processes

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ImagineNation™: The Coach for Innovators Certified ProgramThe Coach for Innovators Certified Program

A group learning and coaching program that is ICF CCE accredited and will give you what you need to become a more compelling force in your niche market and lead, coach or train in an emergent, intentionally disruptive and innovative way! 8 Weekly webinars (2 hours each) 4 one on one online meetings (45 minutes each)Comprehensive Weekly Self-Study ProgramEarn 19.5 Continuing Coach Education points towards your ICF reaccreditation!Next program starts 20th October!

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[email protected]

www.compasslearning.com.au

Thank You!Thank You!


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