What is ELSS?Which are top ELSS

funds ?

Asset Class

Twin Benefits

Choice of Investing

Misc. Features

Mutual Fund Investing more than 65% of its corpus in Equities and equity related products

• Tax saving u/s 80C upto investment of Rs 2 Lacs

• Wealth creation

• Growth - Profits added back to the basic Value of investment

• Dividend - Profits paid out to investor

• Minimum Investment amount is Rs 5,000

• Lock-in Period of 3 years

Features of ELSS

Deduction u/s 80C upto Rs 1.5 Lacs

Returns are Tax Free Tax Saving

Higher Returns of

Stock Market

Long Term Investing Approach

Wealth Creation

Benefits of investing in ELSS

Return of ELSS- Comparison

Return calculated as on 30 April 2015Source- AdviseSure.com Research

Rs 160

Rs 294

Rs 168

0

50

100

150

200

250

300

350

Oct

-09

Jan

-10

Ap

r-1

0

Jul-

10

Oct

-10

Jan

-11

Ap

r-1

1

Jul-

11

Oct

-11

Jan

-12

Ap

r-1

2

Jul-

12

Oct

-12

Jan

-13

Ap

r-1

3

Jul-

13

Oct

-13

Jan

-14

Ap

r-1

4

Jul-

14

Oct

-14

Jan

-15

Ap

r-1

5

Rs. 100 Invested, Since October 2009

PPF Reliance Tax Saver (ELSS) BSE 100

Calculate your 80C Deductions

FREE

Start Now

Continue reading…

5 Critical Things to Look before Investing in ELSS

Credit Rating- ELSS schemes are rated by rating agencies on the basis of the risk and return

factors associated with a particular scheme. It is recommended to opt for schemes with high

ratings

Fund size- Consider the fund size i.e. the asset under management (AUM) before finalizing

your scheme. Schemes with more than Rs.75-100cr AUM indicate considerate investor

confidence

Risk associated- Also keep in mind the element of risk, depending on the sectors (equity

stocks) in which the scheme is investing. Look out for ratios like Sharpe ratio, Sortino ratio etc to

ascertain risk adjusted performance

Historical performance- We need to assess the historical performance / track record of the

scheme to ascertain its future returns

Transaction costs - Transaction cost and asset management fees of a scheme should be

compared with other schemes

1

2

3

4

5

Know

5 Top ELSS Funds

Fund Size

Expense Ratio

Past Return

Fund

12.8%

Beta

SortinoRatio

Rs. 2,44,920Rs. 1,00,000 Invested 5 years

back

Rs 1,14,477Rs. 1,000 SIP Invested 5 years

back

Scheme Snapshot – To generateincome and long-term capitalappreciation from a diversifiedportfolio of predominantly equity andequity related Securities. However,there can be no assurance that theinvestment objective of the Scheme

will be achieved.

0.85

AXIS Long Term Equity Fund (G)

0.18

Rs 5129.7 Crore

2.46%

1 Year CAGR

3 Year CAGR

5 Year CAGR

14.1% 30.9% 19.6%

4% 32.3% 26.6%SIP

S&P BSE Sensex -5.1% 6.4%

Fund Size

Expense Ratio

Past Return

Fund

12.8%

Beta

SortinoRatio

Rs 1,71,440Rs 1,00,000 Invested 5 years

back

Rs 1,00,787Rs 1,000 SIP Invested 5 years

back

Scheme Snapshot – Long term growth,through a portfolio with a targetallocation of 80% equity, 20% debt andmoney market securities. An EquityLinked Saving Scheme (ELSS) underSection 88 of the Income Tax Act.

0.91

Birla Sun Life Tax Relief '96 (G)

0.16

Rs. 1964.6 Crore

2.36%

1 Year CAGR

3 Year CAGR

5 Year CAGR

16.9% 26.2% 11.4%

3.2% 27.6% 21.2%SIP

S&P BSE Sensex -5.1% 6.4%

Fund Size

Expense Ratio

Past Return

Fund

12.8%

Beta

SortinoRatio

Rs 1,96,497Rs 1,00,000 Invested 5 years

back

Rs 99,741Rs 1,000 SIP Invested 5 years

back

Scheme Snapshot – To generate long-term capital growth from a diversifiedand actively managed portfolio ofequity and equity related securitiesalong with income tax rebate, as maybe prevalent from time to time.

0.86

BNP Paribas Long Term Equity Fund (G)

0.14

Rs. 391.28 Crore

2.61%

1 Year CAGR

3 Year CAGR

5 Year CAGR

9.8% 24.1% 14.4%

-1.9% 24.3% 20.8%SIP

S&P BSE Sensex -5.1% 6.4%

Fund Size

Expense Ratio

Past Return

Fund

12.8%

Beta

SortinoRatio

Rs 1,85,917Rs 1,00,000 Invested 5 years

back

Rs 98,255Rs 1,000 SIP Invested 5 years

back

Scheme Snapshot – To generatelong-term capital growth froma diversified portfolio ofpredominantly equity andequity related securities.

0.83

IDFC Tax Advantage (ELSS) Fund (G)

0.17

Rs. 345.8 Crore

2.88%

1 Year CAGR

3 Year CAGR

5 Year CAGR

10.7% 24.3% 13.2%

-0.9% 24% 20.1%SIP

S&P BSE Sensex -5.1% 6.4%

Fund Size

Expense Ratio

Past Return

Fund

12.8%

Beta

SortinoRatio

Rs 1,89,142Rs 1,00,000 Invested 5 years

back

Rs 1,02,430Rs 1,000 SIP Invested 5 years

back

Scheme Snapshot – To generate long-term capital appreciation from aportfolio that is investedpredominantly in equity and equity

related instruments.

1

Reliance Tax Saver (ELSS) Fund - (G)

0.10

Rs. 1964.6 Crore

2.45%

1 Year CAGR

3 Year CAGR

5 Year CAGR

-0.9% 25.8% 13.6%

-14.8% 26.9% 21.9%SIP

S&P BSE Sensex -5.1% 6.4%

Advisory Fees Rs. 365 Per Annum

Customized , unbiased Wealth Management

@Rs. 1 per day

Customized advise only for you

Unlimited Long Term Investment Advise

Tax efficient portfolio design

No Minimum investment

Regular Review and Rebalancing

Substantial Savings in Commission (Optional)

We Offer

Start Now

Risk ProfilingKnowing-

Risk Capacity- How muchRisk you can afford totake

Risk Attitude- How muchRisk you want to take

Financial GoalsKnowing-

All Financial Goals of thelife

The Inflation adjustedamount required to meetthem

Right Portfolio

Investment Products rightas per risk profile

Portfolio which is taxefficient

Buy/ Sell

With least Brokerage& Commission

With Nil hidden costs

Regular Monitoring

Of Portfolio andMarkets

Rebalance Investmentswhen required

1 2 3 4 5

Our Process

Know Best 5 shares for your Risk Profile Start Now

Financial Management @ Rs 1 per day

Wealth Creation Advice

Monthly Savings Advice

Tax Saving Investments

Portfolio Restructuring Advice

Goal Planning Online Transaction

In case you want to invest Lump Sum

In case you want to invest On Monthly basis

In case you want to Make Tax Saving Investments

In case you want to Buy and Sell any product

In case you want to Plan your Financial Goals

If you want to Restructure your portfolio

Why AdviseSure

Simple & Easy

Paperless Process

Multiproduct

Cost Effective

Online Access

Our Simple and easy Personal Finance Tools & self-help process, ensures that you take Better control of your entire Finance in 7 Minutes , to your satisfaction.

Invest and Manage Online , on a Single Click. No need to Fill boring Physical forms and storing statements. Manage Your Finance with easy and simple back office..

We don't Push Products to our Customers Like Agents or Brokers, for commissions or brokerages. You can continue buying and selling with your current Broker or Agent. However you can also transact through us

at substantial low Cost.

You can manage your account from anywhere through multiple support points

We advice on almost all Financial Products except banking accounts. You can transact in all products through us. Our technology will ensure superior Experience

"This message may contain confidential, proprietary or legally privileged information. It should not be used by anyone who is not the original intended recipient. If you have erroneouslyreceived this message, please delete it immediately and notify the sender. The recipient acknowledges that AdviseSure.com or its subsidiaries and associated companies, (collectively"AdviseSure "), are unable to exercise control or ensure or guarantee the integrity of/over the contents of the information contained in e-mail transmissions and further acknowledges thatany views expressed in this message are those of the individual sender and no binding nature of the message shall be implied or assumed unless the sender does so expressly with dueauthority of AdviseSure.

“Any document which is prepared by the research team of AdviseSure.com or its subsidiaries is circulated for purely information purpose only to the authorized recipient and should not bereplicated or quoted or circulated to any person/corporate or legal entities in any form. This document/documents/reports/opinion should not be interpreted as an Investment /taxation/legal advice. While the information contained in the report has been procured in good faith, from sources considered to be reliable, all statement/statements/opinion/opinions/view/views inthe report should not be considered to be complete or accurate. Therefore, it should only be relied upon at the recipients of this mail’s own risk.

AdviseSure Investment Advisors is India’s first only Advise platform where we help individual, managing his personal finance. AdviseSure Investment Advisors is part of AdviseSure VenturesPrivate limited. AdviseSure Investment Advisors is a SEBI registered Investment Advisor and its associate/group company empanelled with AMFI as a distributor .You can execute transactionswith your banker, broker or agent/ financial intermediary . We also offer transaction services through various associations, at a substantially lesser cost to our clients as compared to otherfinancial intermediaries, so that you start your financial plan with AdviseSure Investment Advisors is a safe and secure platform. Our recommendations rely on historical data. Historical/ pastperformance is not a guarantee of future returns. The information and views presented here are prepared by AdviseSure Investment Advisors. The information contained herein is based onour analysis and upon sources that we consider reliable. We, however, do not vouch for the accuracy or the completeness thereof. This material is for personal information and we are notresponsible for any loss incurred based upon it. This document is solely for the personal information of the recipient. The investments discussed or recommended here may not be suitablefor all investors. Investors must make their own investment decisions based on their specific investment objectives and financial position and using such independent advice, as they believenecessary. While acting upon any information or analysis mentioned here, investors may please note that neither AdviseSure Investment Advisors nor any person connected with anyassociated companies of AdviseSure Investment Advisors , accepts any liability arising from the use of this information and views mentioned here. Each recipient of this document shouldmake such investigations as they deem necessary to arrive at an independent evaluation of an investment in the securities of the companies referred to in this document (including themerits and risks involved), and should consult their own advisors to determine the merits and risks of such an investment.

AdviseSure Investment Advisors

CORPORATE OFFICE : Level 8, Vibgyor Towers, G Block, C62,Bandra Kurla Complex, Mumbai 400 098, India

-------------

Website : www.advisesure.com Email: care@advisesure.com