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Fashion Defined

Key Terms:Staple Items

Fashion Merchandise

Style

Design

Garment

Color

Hue

Value

IntensityLineTextureShapeFunctionClothingAccessoriesHome

furnishings

Fashion Defined

Fashion is the existing type of clothing that is preferred by a large segment of the public at a given time.

Fashion Means:

A precise style of dress or behavior

Whatever is currently selling

A way of social interaction and status seeking

Merchandise Categories

Fashion retailers group merchandise into categories:

Basic merchandise Fashion merchandise

Staple ItemsStaple ItemsStaple ItemsStaple Items are basic merchandise items that customers purchase on a regular basis. (Examples: socks, sleepwear)Fashion MerchandiseFashion MerchandiseFashion MerchandiseFashion Merchandise are goods that are popular at a particular time.

Fashion Basics

Style

Style Style Style Style is a particular shape or type of apparel item identified by the distinct features that make it unique.

It may gain or lose popularity, but it maintains its identification as a particular style.

Examples include:Capri pants, and mini skirts.

Fashion Basics

Design

DesignDesignDesignDesign is a particular or unique version of a style because of a specific arrangement of the basic design elements.

The four basic design elements are:Color

Line

Shape

texture

Fashion Basics

ColorColorColorColor is a critical element of design and may be the most important.

Three dimensions of color are:HueHueHueHue: the quality of the color

ValueValueValueValue: the lightness or darkness of a color

IntensityIntensityIntensityIntensity: the brightness or dullness of a color

A garmentgarmentgarmentgarment is any article of clothing, such as a dress, suit, coat, or sweater.

Fashion Basics

• LineLineLineLine is an element of design that directs the path of eye movement.

• It’s a distinct, elongated mark that directs the eye up and down, side to side, or around an object.

Fashion Basics

Shape, or silhouette, is the overall form or outline of a garment.

It’s a key design feature for designers, manufacturers, and retailers.

It’s the three-dimensional form of clothing, accessories, or shoes.

The three basic shapes in fashion are:Straight (Tubular)

Bell-shaped (Bouffant)

Bustle (Back Full)

Fashion Basics

• Straight Straight Straight Straight (Tubular)

• Bell shapedBell shapedBell shapedBell shaped (Bouffant)

• Bustle ShapedBustle ShapedBustle ShapedBustle Shaped (full Back)

Fashion Basics

TextureTextureTextureTexture is how the surface of a material, or fabric, feels and looks.

Fibers, yarns, and the method of fabric construction can determine texture.

Terms to describe texture include:

Smooth

Rough

Dull

Shiny

Delicate

Fine

Shaggy

Flat

Fashion Basics

FunctionFunctionFunctionFunction is a fifth design element that refers to the intended use or purpose of an object.Fashion is expected to function in the following ways:

BeautifyAdornExpressIdentifyProtectProvide Therapy

What Are Fashion Products?

Fashion is determined by personal taste.TasteTasteTasteTaste refers to the current opinion of what is attractive and appropriate for an individual and occasion. Fashion Products include:

Clothing (garment)AccessoriesHome Furnishings

Fashion Products

ClothingClothingClothingClothing is a garment used to cover the body.

Garment Garment Garment Garment refers to any article of wearing apparel.

Fashion Products

AccessoriesAccessoriesAccessoriesAccessories are additional articles that complete or enhance outfits.

Examples include:Shoes

Handbags

Leather goods

Jewelry

Scarves/Neckwear

Eyeglasses

Fragrances

Fashion Products

• Home furnishingsHome furnishingsHome furnishingsHome furnishings include window treatments, furniture coverings, decorative accessories.

The Importance of Fashion

What’s reflected in fashion?Economic Trends

Political Trends

Current Events

Social Issues

Fashion serves as a historical record of culture and lifestyle

Importance to People

The Role of Fashion:Appearance can identify social appearance.

Reflect self-image

Self-esteem

Economic ImportanceMany types of

fashion businesses benefit from the fashion industry in cities such as:

New YorkLos AngelesChicagoSan FranciscoParisMilanLondonTokyo

When the economy is unstable fashion suffers.When the economy

is good fashion is fun and adventurous.