Date post: | 28-Nov-2014 |
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Technology |
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Important things from 52 Search quality Change
Made By Google in April
By Ketan Raval [email protected]
What happened in April?
52 More changes implemented for Searhch Quality in April, here is a link for that : Latest Search Quality Update
That clearly means Google is in “rinsing and cleansing” mode now for Search Results
After Going through all changes We are presenting most important Changes & its aftereffect facts …
@ketanraval , [email protected]
Country Identification For Webpages
Codename "sudoku“
After-Effect Fact: Detailed Local Results , Local Searches.
Websites with relevant local Content/ Local Influence are more likely to surge ahead against normal website
@ketanraval , [email protected]
More Domain Diversity
Codename "Horde“
After-Effect Fact: Now it is less likely to have multiple Resuls from same Domain , instead of that search engine will prefer to Show More Results from other relevant Domains.
@ketanraval , [email protected]
Local Local Local
More local sites from organizations (codename "ImpOrgMap2“)
Improvements to local navigational searches (codename "onebar-l“)
@ketanraval , [email protected]
Text From The Beginning of the page in snippets
Codename "solar”
After-Effect Fact: it is now more likely that Google will show content from begining of the page as a Snippet in Search Results (if that content is relevant to searched terms).
So it is important to put important KeyWords at begining of the page.
@ketanraval , [email protected]
Language Relevant Results
Codename "Raquel”
Aftter-Effect Fact : Multilingual Results Rinsed & Cleansed
Ex. For example, bol.com is a Dutch page, but many users are actually searching in Portuguese and are looking for the Brazilian email service, http://www.bol.uol.com.br/.
@ketanraval , [email protected]
Freshness is the key
Improvement in a “freshness signal”.
Smoother ranking changes for fresh results
“No freshness boost for low-quality content.”
After-Effect Fact : Fresh Content is important now and Fresh Content from Low Quality websites will not have big effect on ranking of website.
@ketanraval , [email protected]
More comprehensive predictions for local
queries.
Codename "Autocomplete”
After-Effect Fact : Comprehensive autocomplete for long tail USA search queries.
Which means SEO Agencies should consider to build Quality Listings for Small Business with Proper Local Address & PostCode, during link building process
@ketanraval , [email protected]
Fewer autocomplete predictions leading to low-quality results
Codename "Queens5”
After-Effect: fact : Manuplated long tail keywords are not going to give any benefits in SEO now
@ketanraval , [email protected]
Improvement on Site Wide not only on Home Page
Sitelinks data refresh.
"Sub-sitelinks" in expanded sitelinks
Better ranking of expanded sitelinks.
Less snippet duplication in expanded sitelinks
After Effect Fact: Google is digging deep in all webpage links now and SEO Strategy should weight all pages to rank better on Google
@ketanraval , [email protected]
Authoritative Results
Keyword stuffing classifier improvement.
More authoritative results
After-Effect Fact: Clear Indication is that google wants brand building. Having Proper Branding & less keyword oriented Strategy will drive more results & traffic to your webiste.
@ketanraval , [email protected]
Recent Changes From Google
Updates to rich snippets
Another step to reward high-quality sites
Search quality highlights: 52 changes for April
@ketanraval , [email protected]
Summary
Fresh Content
Local Content
Authority Link Building
Equal focus on All Pages
Brand Building
Authorship Building@ketanraval , info@affordable-seo-
services.com
Lets Do It
So.. It is better late then never ….
“Start working for people instead of search results” https://twitter.com/ketanraval
@ketanraval , [email protected]