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What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for...

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Page 1: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday
Page 2: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday

What is Glued-N-Screwed?A resource blog aimed at educating 20-30 somethings about the basics of home repair/improvement, basic carpentry, and general maintenance. These “future Mr. Fix-Its” are currently living in smaller environments such as apartments, condos, or small homes.

Demographic InformationGlued-N-Screwed has a target market of: - 20 to 30 somethings - Mostly males - Hobbists, Makers - College Graduates - Employed - Some Dispossable Income

Page 3: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday

Practical PDFThe Practical PDF post is a downloadable resource that can be placed on a shop wall, pin board or peg board. These PDFs come from several resources; in the case of Sponsored Posts, the PDF will come from a company or brand, otherwise they can be created from scratch or found on the web.

Special Event PostSpecial Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday can also be a Product Review.

Grab BagThis post is the opportunity to highlight a particular product(s) as well go into more detail about it. Sponsored PostAs it sounds, Sponsored Posts are posts strictly sponsored by a brand themselves.

Main Topic/Project PostA more lengthy post, typically 10-15 pictures showing an entire project from start to finish. Also includes a full paragraph write up.

Posting Schedule

PracticalPDF

Grab Bag MainPost/Topic

SponsoredPost

Special EventPost

4:00 p.m. 4:00 p.m. 4:00 p.m. 4:00 p.m. 4:00 p.m.

Page 4: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday

*The above represented companies have shown their support of Glued-N-Screwed by sending product for reviews/testing and posting on social media. All logos are copyright of their respective owners.

Supporters

Page 5: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday

Social Media Outlets

glued_n_screwed

glued_n_screwed

Guiding Principles - Professionalism - Transparency - Conciseness - Helpfulness - Resourcefulness

Glued-N-Screwed strives to exemplify these principles in every way possible. When doing product reviews/testing we are honest and truthful. If we wouldn’t use the product, then we’ll advise our readers accordingly.

Page 6: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday

Social ImpactMention from Bessey Tools N.A.

ReTweet Mention from Woodcraft Magazine

The above mentions generated: 11 new Twitter Followers, 3,923 impres-sions, 113 unique visitors with and average 2.9 page views each. (July 2014)

Page 7: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday

TinkerNation Profile Feature

Page 8: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday
Page 9: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday

Twitter Analytics

Page 10: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday

8/26/2014 Tweet Activity analytics for Glued_n_Screwed

https://ads.twitter.com/user/Glued_n_Screwed/tweets 1/4

Tweet activity  

Your Tweets earned 25.1K impressions over the last 28 daysThat's 10,000+% more impressions than the previous 28-day period

1,000

2,000

3,000

Aug 3 Aug 10 Aug 17 Aug 24

YOUR TWEETSSo far today, your Tweets have earned impressions. This is lower than your 28-day average of 895 impressions per day.

Impressions Engagements Engagement rate

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · 8h(https://twitter.com/Glued_n_Screwed/status/504312250874609664)#latergram (https://twitter.com/hashtag/latergram?src=hash) from #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash), meeting fellow bald "Frank" at the #Winbag (https://twitter.com/hashtag/Winbag?src=hash) booth! instagram.com/p/sK0hiULsP6/ (http://t.co/wt6nYnHXP9)

13 0 0.0%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · 13h(https://twitter.com/Glued_n_Screwed/status/504237514996346882)According to the @WSJ (https://twitter.com/WSJ), Majority of Teens Say They Don't Know How to Change a Tire: ow.ly/AJc1f (http://t.co/ZSQXZVco5o)

Just sad.

20 0 0.0%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · 14h(https://twitter.com/Glued_n_Screwed/status/504224688017784832)RT @liquidwrench (https://twitter.com/LiquidWrench): “A good relationship is a lot like a car, it'll work if you put some effort into it.” - MacGyver #TinkerThinker (https://twitter.com/hashtag/TinkerThinker?src=hash)

24 0 0.0%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 25(https://twitter.com/Glued_n_Screwed/status/504003524892450816)This weeks #PracticalPDF (https://twitter.com/hashtag/PracticalPDF?src=hash) is a handout from @CMTOrangeTools (https://twitter.com/CMTOrangeTools) #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) Booth! #SawBladeGuide (https://twitter.com/hashtag/SawBladeGuide?src=hash) #SawBlades (https://twitter.com/hashtag/SawBlades?src=hash) wp.me/p4PnQn-38 (http://t.co/PBGNb73YOU)

20 0 0.0%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 24(https://twitter.com/Glued_n_Screwed/status/503692479300775937)

47 6 12.8%

Tweets Tweets and replies Promoted EngagementsShowing last 28 days with daily frequency

ENGAGEMENT RATE

2.7%0.0% engagement rate

LINK CLICKS

52

Link clicks up 0.0% compared to theprevious 28 days

0 link clicks

RETWEETS

19

Retweets up 1,800.0% compared to theprevious 28 days

0 retweets

FAVORITES

41

Favorites up 425.0% compared to theprevious 28 days

0 favorites

REPLIES

33

Replies up 450.0% compared to theprevious 28 days

0 replies

Export data

Ads (/)

(/accounts/18ce53wa57j/tweets?compose_tweet=true)

Analytics

Glued-N-Screwed Blog (http://twitter.com/Glued_n_Screwed)(http://twitter.com/Glued_n_Screwed)

Page 11: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday

8/26/2014 Tweet Activity analytics for Glued_n_Screwed

https://ads.twitter.com/user/Glued_n_Screwed/tweets 2/4

A tremendous "Thank You" to everyone at #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash)!! Cannot wait to play with all my new things. instagram.com/p/sGarz9rsCI/ (http://t.co/u8gRGbp5Eg)

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503222597551919104)Definitely wouldn't com-"plane" about having these in the shop. #punintended (https://twitter.com/hashtag/punintended?src=hash) #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) instagram.com/p/sDFAdtLsPA/ (http://t.co/iCqATNXx1I)

30 1 3.3%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503221365676441601)The new @kregtoolcompany (https://twitter.com/KregToolCompany) AutoMaxx clamps ate truly the new tools to have. I'm throwing away my bar… instagram.com/p/sDEcmzLsOE/ (http://t.co/4u6uceUkBx)

44 2 4.5%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503213605865943040)Yo! Where my hose at?!? #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) instagram.com/p/sDA6y8LsHs/ (http://t.co/attMOHLk7f)

25 1 4.0%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503206085432311809)The Door Pro! #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) instagram.com/p/sC9f4bLsBY/ (http://t.co/NQsHn6He0C)

21 2 9.5%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503205874077560832)No clue... #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) instagram.com/p/sC9ZxGLsBO/ (http://t.co/UdIfWwADgm)

21 2 9.5%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503202318016212992)The carnage of the #SawStop (https://twitter.com/hashtag/SawStop?src=hash) aftermath. #lifesaving (https://twitter.com/hashtag/lifesaving?src=hash) #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) instagram.com/p/sC7yO4rsOJ/ (http://t.co/cmrj687cPy)

18 3 16.7%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503198634737815553)The #SawStop (https://twitter.com/hashtag/SawStop?src=hash) demo is certainly something to behold!! #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) instagram.com/p/sC6HDcrsK-/ (http://t.co/V3vajT1p0L)

18 0 0.0%

45 6 13.3%

Page 12: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday

8/26/2014 Tweet Activity analytics for Glued_n_Screwed

https://ads.twitter.com/user/Glued_n_Screwed/tweets 3/4

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503195268192288768)TigerStop showin' off. #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) instagram.com/p/sC3s4PLsF7/ (http://t.co/lK9VUwqKDQ)

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503194960057753601)Green primordial ooze typically isn't a good thing... #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) #Vollmer (https://twitter.com/hashtag/Vollmer?src=hash) instagram.com/p/sC4cEZLsHW/ (http://t.co/OU3Tt1SWc2)

26 0 0.0%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503192740004651008)Very cool display by Leitz. #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) instagram.com/p/sC3bg7rsFc/ (http://t.co/NqCozRaGf5)

24 0 0.0%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503192416598228992)And then you almost walk into a 40' dust extractor. The dangers of live tweeting. #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) instagram.com/p/sC3SFQLsFG/ (http://t.co/HFGIaKCAM0)

31 1 3.2%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503186594837590018)The belly of the rips a beast at the Lico booth. #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) instagram.com/p/sC0orSrsAm/ (http://t.co/0LbTbENNsH)

27 0 0.0%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503183727988858880)One of my favorite booths here at #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash), Triton Tools. Lots of cool stuff coming in November. pic.twitter.com/PBVjVCYgLM (http://t.co/PBVjVCYgLM)

39 2 5.1%

(https://twitter.com/Glued_n_Screwed)Glued-N-Screwed Blog @Glued_n_Screwed(https://twitter.com/Glued_n_Screwed) · Aug 23(https://twitter.com/Glued_n_Screwed/status/503183321468534786)One of the many mammoth machines at the #BIESSE (https://twitter.com/hashtag/BIESSE?src=hash) booth. #IWF2014 (https://twitter.com/hashtag/IWF2014?src=hash) instagram.com/p/sCzJZ7LsNh/ (http://t.co/36aNEYXZQM)

29 1 3.4%

Page 13: What is Glued-N-Screwed?€¦ · Special Event Posts are once and a while and are only done for industry-related events such as treadeshows, conferences, store visits, etc. Tuesday

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