What Is Going On

Web/Social - 2016?Everything Web/Social … It’s About SPEED

Websites & Social Media - Must Be Intuitive

If They Are Not

Intuitive…

You Will

Confuse the Consumer

Don’t Make “The Guest...Think”

The Visitor has a GOAL in Mind,

they come to you for a service or information

Consumers all have Questions?

If you study your consumers, you will find that

the majority have the same 3-5 questions.

A Good Web & Social Media Presence

Should act just like your In House Guest Service

Humans have shorter attention span than goldfish,

Thanks to smartphones

Web & Social elements MUST get to the point or be VERY Compelling

A Microsoft study highlights

the deteriorating attention

span of humans, saying it has

fallen from 12 seconds in

2000 to…

5- Essential Web Elements

1. Blog

2. Analytics

3. Social Media

4. Call to Action

5. Easy Navigation - 3 clicks or less (to conversion)

Go Mobile - or - Go Home!Attraction Site Stats Launched 10 Days Prior

Have a Dialogue With Webmaster How Does Your Business Run!

• Landing Pages - Content - Call to Action

• Remember not everyone buys on line

Calls To Action

• Phone # -

• Offer Coupons

• Online Purchase

* This is The Biggest TIP of the Day *

Trends in

Social Media

Video – Video – Video

Stellar Photography

27,407 Impressions Since - January 22nd 2016

11,901 Video Views

Motorcycle Rule of

the Road

o Its not IF you are going to go down!

o Its WHEN You Go Down!

Develop A Plan of “A-HACK”

Web Marketing Recap• All Web is a Social Interaction - Use Etiquette

• Navigation is Crucial to Success

• 5 Types/ Uses of Website

• Go Mobile or Go Home

• Comments & Ratings

• Landing Pages

• Inform Webmaster How your Business Runs

• Pop Ups & QR Codes