What is GOV.UK?

Create GDSPublishingTransactionsWholesale, not just retail

Create GDSPublishingTransactionsWholesale, not just retail

Create GDSPublishingTransactionsWholesale, not just retail

GOV.UK

Simpler, Clearer, Faster services for Users

Savings and Innovation for Government

Simpler

Clearer

Faster

Savings

Common platform for hosting, fewer systems, less duplication of effort

Innovation

How did we get here?

In 2004 the government web went from a loosely coordinated collection of websites...

to something a bit simpler...

directgov

businesslink

A tremendous achievement, which brought enormous benefits, but it’s time to move on again

directgov

businesslink

The web is now mainstream

Users expect high quality service experiences

And businesses know how to deliver them

Small teams of world-class developers, designers and managers

Tight control of experience design

Iterative, agile, user-focused product development

We're building GOV.UK the way Google build Google and Amazon build Amazon

We’re doing less

We’re doing less

We’re doing less

We’re focused on tasks - getting to the ‘quick do’

We’re focused on tasks - getting to the ‘quick do’

We’re focused on tasks - getting to the ‘quick do’

We’re optimising for the common case but not ignoring the edge case

We’re acknowledging that people start with search

We’re acknowledging that people start with search

We’re acknowledging that people start with search

We’re acknowledging that people start with search

We’re acknowledging that people start with search

We’re designing with smart phones in mind

We’re designing with smart phones in mind

We’re going from this...

directgov

businesslink

directgov

businesslink

...to a single domain

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

previously covered by Directgov & Business Link

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

‘Whitehall’ & specialist & technical

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

previously covered by Directgov & Business Link

With a consistent design approach

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

With properly managed search

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

And a single technology platform

Mainstream Users & Needs

Specialist Users & Needs

GOV.UK

In summary:

Mainstream Users & Needs

Specialist Users & Needs

‘Learn it once’ design

Mainstream Users & Needs

Specialist Users & Needs

Easy to find what you want

Mainstream Users & Needs

Specialist Users & Needs

Get things done quickly

Mainstream Users & Needs

Specialist Users & Needs

Simpler, Clearer, Faster Services for Users

Savings and Innovation for Government

Mainstream Users & Needs

Specialist Users & Needs