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What is graphic design?

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What is graphic design?. The creative process that combines art and technology to communicate ideas. Felissa Kelly CIS 65. Suppose you want to:. Announce or sell something Amuse or persuade someone Explain a complicated system Demonstrate a process. - PowerPoint PPT Presentation
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What is graphic design? The creative process that combines art and technology to communicate ideas Felissa Kelly CIS 65
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Page 1: What is graphic design?

What is graphic design?

The creative process that combines art and technology to

communicate ideas

Felissa Kelly CIS 65

Page 2: What is graphic design?

Suppose you want to:

• Announce or sell something• Amuse or persuade someone• Explain a complicated system• Demonstrate a process

Page 3: What is graphic design?

In other words;

you have a Message

you want to Communicat

e

Page 4: What is graphic design?

How Do You Want to Send It?Verb

al

Com

munic

ati

o n

•You could tell People •Broadcast by Radio •Loudspeaker

Page 5: What is graphic design?

Represent Ideas People Want To Communicate

incredibly powerful

Visual images

Page 6: What is graphic design?

People respond to images instinctively based on:

personalities

associations

previous experience

Page 7: What is graphic design?

knowledge in

combination with the image

creates a visual pun

You know that a chili pepper is

HOT

Page 8: What is graphic design?
Page 9: What is graphic design?

• Informs• Persuades• Organizes• Stimulates

What does a Graphic do?

Page 10: What is graphic design?

Provides Pleasure

We Need Them

Locates

Identifies

Attracts

Page 11: What is graphic design?

Graphic Design

Creativity

Technology

Art

You must learn how to construct a message and how to present it

successfully

Page 12: What is graphic design?

THE MESSAGE OF THE ANCIENT EGYPTIAN LANGUAGE

Hieroglyphics

represents anidea associated with the object

Page 13: What is graphic design?

Graphic Design can be

• Drawn• Painted• Photographed • Computer Generated

Images

Page 14: What is graphic design?

Visual Communication• Poster or Billboard• Business Logo• Advertisements• Product Packaging

Page 15: What is graphic design?

communication tools • Typography

• Image

Convey a Message

Page 16: What is graphic design?

Typefaces and Layouts

• Publications– Magazines– Newspapers– Books– Brochures– Movie Credits

• Websites – Apps

Page 17: What is graphic design?

Symbols and logos

Symbols are abstract representation of a particular

idea or identity

Page 18: What is graphic design?

What is Branding?elements of company identity; branding the identifying mark• Logos• Colors• Packaging• Text

Page 19: What is graphic design?

Graphic design is a part of your daily

life

gum wrappers

huge things like billboards

T-shirt you're wearing

Page 20: What is graphic design?

Image-based design

A picture is indeed worth a thousand

words

Image-based design

Page 21: What is graphic design?
Page 22: What is graphic design?
Page 23: What is graphic design?
Page 24: What is graphic design?

What do Graphics do for you?

Page 25: What is graphic design?

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

-Paul Rand

Page 26: What is graphic design?

Poggenpohl, Sharon. “Graphic Design: A Career Guide

and Education Directory”. AIGA. 2012. Web. 24, April, 2012.

Sources


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